Jonathan Bricker Jonathan Bricker Keynotes

The Jonathan Bricker talk on health shares some of his ground-breaking research in acceptance and... Need Inspiration?

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Jonathan Bricker's Health Talk on Accepting Cravings to Quit Self-Descruction

 - Apr 28, 2015
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In his health talk, Jonathan Bricker explains how to approach cravings, especially in the context of obesity and tobacco use. He describes how both of these things are an epidemic in unhealthy living, as half a billion are obese and one billion smoke or use tobacco. Furthermore, they are two of the most preventable causes of premature death.

The speaker believes the choice about what to do when cravings hit and whether to engage in addictive behaviors like smoking or overeating is key. The health talk identifies the willingness as a key component of self-control that could make a huge difference. He positions willingness as "a part of acceptance in the acceptance and commitment therapy approach to behavior change" which is being utilized for people struggling with anxiety and addictions and can even be applied to employee performance. Even though it seems counter-intuitive, a willingness to have cravings can be effective in quitting smoking.

The health talk shares the speaker's experiences counselling people to quit.