This green packaging keynote by William McDonough delves into the key to creating a more environmentally sound future. He describes what processes should be taken and how to get there.
The theme of his speech is that it is truly up to the consumer on which path is taken. If people stop buying products that are harmful to the environment for biodegradable packaging, then all companies will be forced to change its packaging. This theory can be applied to more than just packaging, but it shows how much power the people have in shaping the future of the environment.
William explains in his green packaging company that there already is safe and certified packaging out there -- the consumer just needs to buy and support it.