Guy Kawasaki's entrepreneurial strategy keynote is based on the content found in his award-winning book 'Enchantment.' His speech provides valuable insight, tips and advice for both employers and employees of small organizations and start-up businesses.
One of the first points Kawasaki makes in reference to succeeding and enchanting someone is that a product, service or person must be likeable, knowledgeable and trustworthy.
His next point argues that whatever it is that a brand is promoting -- be it a product or a service -- it must be deep, intelligent, complete, empowering and elegant. By including a great story with which individuals can connect, a product or service can endure many obstacles and setbacks.
He concludes by introducing the acronym 'MAP,' which employers can use to enchant and entice people to come work for their companies. The 'M' stands for enabling employees to master a skill; the 'A' stands for autonomy -- it is important for employees to know that they won't be micromanaged; lastly, the 'P' represents the higher purpose being served within an organization.
Similar to all of Guy Kawasaki's speeches, this entrepreneurial strategy keynote is packed with accessible tips and valuable insight.