In this brief but informative effective technology use keynote, entrepreneur and professional speaker Amber Mac explains how many individuals can become too overwhelmed by social media and its different social networks, including Facebook and Twitter, and become extremely unproductive because they don't know how to make the most of these platforms.
A recent study about mobile phones and smartphones revealed that they can actually make people less productive in their personal and professional lives. There are many individuals who become obsessed with a networking site, such as Twitter, to properly utilize the tool.
While it is very positive that such high numbers of individuals are using social media, not enough individuals know how to use it effectively. Without possessing a full understanding of a network and its tools, an individual can waste time and energy throughout their day.