The importance of design should not be taken for granted because of the significance that it can bring to consumers, according to Stefan Sagmeister in his designing happiness speech.
Graphic designer Sagmeister discusses in his designing happiness speech how design was a prominent component in the happiest moments of his life. "Half of the moments in my life had design integrated in my happiness", says Sagmeister. The visualization of happiness is an endeavor that many individuals and companies can partake in. Incorporating design concepts that require engagement can help generate interaction among a company's targeted demographics.
By integrating engaging and visually stimulating design into products and brands, it generates a sense of captivation among people that many companies are attempting to illicit in the general populace.