David Weinberger is a dynamic public thinker in both the academic and business world. He has written a series of concepts connecting psychology, communication and technology. His brief address confronts the effects of miscellaneous ideas.
Weinberger explains that everything has a long series of attributes with varying weights, depths and importance. When considered, people only pay focus to certain attributes depending on the task at hand and what is trying to be accomplished. Upon considering the digital era, he applies this anecdote to the concept of information overload. Weinberger argues that there is information in messiness, and that businesses need this chaos to succeed. Corporations must confront the overload, and see that there is opportunity in the mess of data that is being provided.