David G Thomson is an engineer and popular business thinker, focusing on management strategy for exceptional growth. He engages the audience with an analysis of what he refers to as 'Blueprint Companies.' Identifying the patterns found in America's highest growing companies, and how they take on strategy to create success, he encourages the audience to work dynamically and not fear the change that comes with innovation.
Thomson then outlines the seven essentials for a business to become a highly effective company. He begins with advice to create and sustain a breakthrough value proposition. A company should be consistently putting substantial funds into R&D and innovative efforts. In correlation, a business should aim to shape the foundation of revenue. Understanding demographics, and developing them alongside the product will allow for connections and loyalty.