Dan Coughlin is a seasoned business strategist who works as an executive coach providing educational services to presidents, vice-presidents and senior directors. Drawing on his own vast experience in business environments, Coughlin discusses the concept of making sacrifices to enable business acceleration.
Coughlin argues that brands should aim to simplify a range of products and develop an expertise, ensuring adaptability and authenticity. The sacrifice of ideas will not create a loss or a deficit. If a business pursues every idea they have, the will be diluting their impact in marketing, loyalty and competitive advantage. Corporations should aim to be the best in their field, and exceed all expectation. In achieving this through simplification, there is room to gain profits elsewhere.