Mark Davy's culture in business keynote discusses the emergence of cultural marketing and branding in the modern world. Recently, society has witnessed an increased interest in the use of arts and creativity in business. The lengths to which marketers have gone to locate the real story and authentic qualities of something have resulted in an exploration of what already exists.
Developers, architects and designers are now working to transform historic sights into creative districts, each with its own authenticity and story which can be explored through museums, galleries, operas and pre-Victorian eras.
Culture used to be something that businessmen enjoyed and experienced after work, but in today's world, the two are quickly merging, in hopes of offering consumers a unique experience. These creative districts can connect people as well as celebrate the individual.