In her culture building speech, Martha Kold Bakkevig draws from personal experiences, both as a child and professionally, to illustrate the importance of asking questions to innovate. By asking why, doors open and suggestions for improvement can be made. In a work place, it is important to be specific about implementation of these suggestions as well.
The culture building speech also references value-driven behavior and the role core values play in leadership. Core values like great customer service, a sense of ownership and safety led to the success of DeepWell, the oil/gas company the speaker is the CEO of. By linking core values to specific behaviors and activities, companies can achieve success and revolutionize their industry. The speech offers several other tips to building a cohesive work culture as well.