Founder of WordPress Matt Mullenweg shares the changes that occurred during the second revolution of open source software in this crowdsourcing keynote. The biggest misconception about open source is that it is about technology, when instead it is about people. The second revolution of open source derives from a collision of intellectual open source and mainstream users, which causes a fundamental shift.
What has occurred is a change in how companies work due to the removal of geographic discrimination that occurs in the job hiring process. By hiring people who live all around the world, Mullenweg believes companies are able to get the highest calibre of workers. As well, he makes note of the fact that customer service has become the new marketing because companies gain new users by providing the best possible service.
Finally, he notes that there is a change in how users expect technology work. Mullenweg thinks that by receiving a taste of free software, there will be an expectation for it in a broader sense.