For economic and societal cultures to succeed, creativity is a prerequisite according to Richard Florida in his creativity value speech.
During the eras of financial turmoil, great innovations in technology and social dichotomies took place. The hardships that most communities went through forced individuals to think in a state outside of their accustomed norm. Through these means of thinking and collaboration, new pathways of growth and prosperity took place according to Florida. In his creativity value speech, Florida cites that great leaps in technological innovation took place in times of economic turmoil.
For wealth to prosper, society must acquire the ability to fully utilize creativity. It’s a means for people to come together to achieve success. By having a collaborative effort in creativity, organizations and communities can acquire wealth.