In this collaborative keynote, Rob Schuham presents a new type of capitalism and brands. Years as a marketer and as the co-founder of the strategic and creative think-tank FearLess Revolution, Schuham understands the importance of unlocking brand value. As companies become larger than nations, there is a societal obligation of these brands and as Schuham states, "brands are limited by a legacy of an old design." But in order to unlock a brand these companies need to move away from competition.
Schuham then launches the world's first collaborative brand Common. The key is transforming competition into collaboration as a way to share wealth and benefit communities. The idea behind the community-owned Common is to have multiple small companies trying to solve a local small company, and when linked together to create a larger brand, the possibilites are endless.
Unlocking a Brand
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Rob Schuham Keynotes
The Rob Schuham keynotes explore the world of marketing. He is the CEO at Action Marketing, which is...
Rob Schuham Shows the Possibility of Business in this Collaborative Keynote
- By: Romina S. CortellucciJul 1, 2012