The Melissa Marshall clear communication keynote teaches an audience how to break down complicated matters and make them easy to learn. Complicated subjects like science and engineering can be hard to approach, and can often leave people feeling confused and out of the loop. Marshall gives tips on how to avoid this so that everyone can experience these ideas.
She believes that in order to change the world, everyone must be able to understand science. In order to do that, these people must have great communication skills. In this keynote, Marshall gives different tips on how scientists can become great communicators.
Marshall says that scientist and engineers should be telling us why their studies are relevant to the general public. They need to describe what it is they do and avoid jargon that a normal audience won't understand. Scientists need to make their ideas accessible, not oversimplified, but easier to understand. Examples, stories and analogies are a great way to do this.
These are just a few great examples of how to be a better and clearer communicator.