Social media expert and thought leader of Altimeter Group Charlene Li believes that social networks will be much larger in the future than they are today. With the rapid growth of numerous social networks, the speaker compares these connection-based sites to the air around us, serving as the main focus behind individuals' online and offline activities.
In order to make connections through the ongoing development of social media, Li focuses on activities, interests and other personal information that can allow us to merge ideas and develop important networks.
Li highlights the importance of the trust needed to make this happen and recognizes this as an often difficult undertaking for many individuals and businesses. Despite this, the speaker stresses how the exchange of this control and privacy leads to valuable information.