Developing a business format that caters to a specific demographic is integral for a company's success, which Jason Goldberg discusses in his business execution keynote.
To develop a business plan that will garner attention, it requires to be targeted to a specified market as Goldberg discusses. For his company's format, the focus was aimed at providing design works for a gay demographic.
Improving the consumers relationship with the brand culminates success. Developing an emotional experience with consumers proves to be a powerful facet. Creating that personal connection between consumers and a products develops a strong brand loyalty that can't be replicated. To further develop a company's efficiency, it's integral to focus on one facet of the company to develop it further.