Andy Cohen is the founder of Exposed Brick, a highly regarded advertising company, which pioneers relationship marketing through digital platforms. Using the metaphor of magic for business strategies and planning, Cohen guarantees 100 percent participation from his audiences.
During this insightful and informative speech, Cohen discusses realizing hidden potential. In identifying one's strengths, one can take action to incorporate them into a concrete business plan. He urges the audiences to confront market assumptions and to challenge them before taking on a project. He also believes that by clearly outlining your leadership role within an organization, your behavior and work can become more effective and efficient.