This Amy Cortese keynote explores the concept of locavesting, a term the award-winning journalist coined for the efforts taken to create a thriving local economy. During her speech, she shares her experiences of traveling the United States to discover and study varying business models that have served a variety of independently owned businesses and ventures extremely well.
Cortese believes that individuals should make an effort to invest in a company that is owned and operated within 50 miles of where they reside. A business model that is built upon a grass roots effort allows for more self-sufficient cities and small-scale economies. Defining a variety of tactics and concepts such as Slow Money, 'crowd funding,' and local stock exchanges, Cortese demonstrates how small towns and communities are capable of creating lucrative businesses.