Amit Sood, the head of Google's Art Project, aims to make culture accessible. Sood discusses the project's effort to bring the world's best museums to the web, aiming to introduce culture to a broad, online audience. The inspiring project encourages individuals to learn about art and to experience it with the simple click of a button.
With the Art Project, individuals can explore global museums even if they do not have the means to physically visit these iconic institutions. The project includes nine varying museums in nine different countries and aims is to make art accessible to those who do not have access to it. The site gives users a virtual tour of museums and allows individuals to explore and navigate these areas. In addition, users can zoom into a desired image and learn more about its intricacies and history.