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eLearning > Innovation & Change > Culture of Innovation > Module 5 / 5

Urgency

Instructor: Jeremy Gutsche
A culture of innovation requires five ingredients, with urgency at its core. Urgency—and an ability to act—is the fuel that enables a culture to achieve results in times of change.

At this point in this course, you have become familiar with all but one of these ingredients. This final module explores how no industries or professions are immune from the effects of disruptive change, the sort of change that enables new business models and topples corporate tycoons. Our generation is fundamentally reinventing the way human beings interact. The time for change is now.
Workshop Questions:
1. What external factors pose a threat to your business?
2. In a simulation, ask your team: what would happen if the top 10 start-ups in your industry were scaled up by your competitors?
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Insights by Trend Hunter AI
Neutral Beverage
Beverage brands prioritize carbon-neutral or negative production
Trend - Brands in the beverage space are re-shifting production processes to reduce their impact on the environment--aiming for carbon-neutral or negative outputs. Brands attempting this include everything from water to alcohol beverages.
Workshop Question - How is your brand prioritizing reducing its carbon output, or impact on the environment in general?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
At-Home Editorial
Photoshoots at home are being prioritized by brands in the fashion industry
Trend - Many fashion brands and magazines are continuing their operations during the COVID-19 pandemic with creative photoshoots that are staged at home. This venture, which is heavy on the DIY aesthetic, depicts models and even employees of the label or magazine in their personal quarters.
Workshop Question - Conceptualize an at-home campaign that will work for your brand.
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Startup Support
Brands are launching initiatives to support startups amid COVID
Trend - Brands in various sectors ranging from finance to technology are aiming to support new businesses developing during and post-COVID. These initiatives include banking tools, credit cards, and technological support.
Workshop Question - How can your brand serve struggling consumers post-COVID?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Workplace VR
Virtual reality is being used for commonplace office processes
Trend - Virtual reality's vast potential applications are now being harnessed in the workplace, with everything from employee training to virtual meetings now taking place with the help of VR. These programs enhance engagement and enhance accessibility for those who work remotely.
Workshop Question - How is your brand offering solutions to the challenges that its remote workers face?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Data-Based Awareness
Artists & brands are sharing important climate change data in unexpected ways
Trend - Brands and artists advocate for environmental awareness with engaging and interactive initiatives. These creative endeavors entail the use of relevant and real-time climate change data in various installations and campaigns that have the potential to serve as an educational tool for the public.
Workshop Question - How could your brand open up the conversation about climate change in an accessible way?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Morale Analysis
Morale programs analyze online conversations to spot areas of improvement
Trend - Employers are taking advantage of new technologies in employee-tracking technology by using platforms that detect morale issues in online conversations and habits. By analyzing culture in this way, employers are able to change internal issues and boost morale and productivity in office.
Workshop Question - How could your brand prioritize employee morale?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incremental Entrepreneurship
Services that enable small steps help busy consumers start businesses
Implications - Many consumers today want to start their own businesses, however, juggling entrepreneurship and personal responsibility can be difficult. This is especially true for Gen Xenos consumers, who are both inclined to start their own business, and dedicated to their family life. Services that enable one to approach entrepreneurship in incremental steps help maintain a work-life balance while also enabling the pursuit of that dream.
Workshop Question - How can your company provide entrepreneurial employees with more ambitious opportunities?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Adaptive Aesthetic
Color-changing fashion and accessories enhance appeal
Trend - Reactive materials and ingredients in the fashion industry allow for color-changes based on UV light or temperature changes–observable in everything from nail polish to shoes. This shift comes as Millennial and Gen Z consumers increasingly seek out dynamic aesthetic choices that they can see playing out well on social media.
Workshop Question - How could your brand better adapt its aesthetic for social media?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Topical Fermentation
Fermented ingredients in skincare are on the rise
Implications - With the process of fermentation now so popular in the food and beverage industry, brands in the skincare industry are taking note by incorporating various fermented ingredients into the products they develop.
Workshop Question - Which adjacent industry could your brand adapt trends from?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incorporated Incubator
Businesses create innovation hubs to support emerging startups
Trend - Incubators offer a structure for corporations to foster the growth of small businesses while using them as a source for new developments. Such hubs offer businesses the opportunity to expand the influence of their own brand while giving startups access to the resources of a larger company.
Workshop Question - Conceptualize what an innovation incubator would look like within your company.
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends