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eLearning > Innovation & Change > Culture of Innovation > Module 5 / 5

Urgency

Instructor: Jeremy Gutsche
A culture of innovation requires five ingredients, with urgency at its core. Urgency—and an ability to act—is the fuel that enables a culture to achieve results in times of change.

At this point in this course, you have become familiar with all but one of these ingredients. This final module explores how no industries or professions are immune from the effects of disruptive change, the sort of change that enables new business models and topples corporate tycoons. Our generation is fundamentally reinventing the way human beings interact. The time for change is now.
Workshop Questions:
1. What external factors pose a threat to your business?
2. In a simulation, ask your team: what would happen if the top 10 start-ups in your industry were scaled up by your competitors?
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Insights by Trend Hunter AI
Climate Prefab
Prefabricated homes are being designed with climate and natural disasters in mind
Trend - Prefab residences are now being designed to account for the consequences of climate change and natural disasters, with everything from designs that accommodate flooding to those that are earthquake-proof.
Workshop Question - How is your brand prioritizing both short and long-term solutions to climate change?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vitamin Hygiene
Deodorants and antiperspirants are infused with vitamins to enhance their benefits
Trend - In recent years, a growing segment of consumers have become wary of traditional deodorants and antiperspirants on the market due to their aluminum content. Brands in this space are trying to change consumer perception by adding beneficial ingredients like vitamins into new deodorant and antiperspirant products.
Workshop Question - How is your brand catering to the informed consumer?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Appified Side-Hustle
Tech brands are incorporating side hustle-specific features in their apps
Trend - Developers are creating mobile applications that can assist consumers and budding entrepreneurs with building and maintaining their side hustles. The platforms include useful features, pertaining to organization, investment, and so on.
Workshop Question - How can your brand help individuals multi-task?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fine Drive-Thru
Fine dining restaurants are opting-in for the drive-thru business model
Trend - Fine dining restaurants are continuing to adapt to the government-imposed restrictions due to the COVID-19 pandemic. While before, these businesses were often at-home meals and virtual dining, now they are boasting immersive drive-thru experiences.
Workshop Question - How can your brand adapt a luxury experience to the current climate?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Neutral Beverage
Beverage brands prioritize carbon-neutral or negative production
Trend - Brands in the beverage space are re-shifting production processes to reduce their impact on the environment--aiming for carbon-neutral or negative outputs. Brands attempting this include everything from water to alcohol beverages.
Workshop Question - How is your brand prioritizing reducing its carbon output, or impact on the environment in general?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
At-Home Editorial
Photoshoots at home are being prioritized by brands in the fashion industry
Trend - Many fashion brands and magazines are continuing their operations during the COVID-19 pandemic with creative photoshoots that are staged at home. This venture, which is heavy on the DIY aesthetic, depicts models and even employees of the label or magazine in their personal quarters.
Workshop Question - Conceptualize an at-home campaign that will work for your brand.
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Startup Support
Brands are launching initiatives to support startups amid COVID
Trend - Brands in various sectors ranging from finance to technology are aiming to support new businesses developing during and post-COVID. These initiatives include banking tools, credit cards, and technological support.
Workshop Question - How can your brand serve struggling consumers post-COVID?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Workplace VR
Virtual reality is being used for commonplace office processes
Trend - Virtual reality's vast potential applications are now being harnessed in the workplace, with everything from employee training to virtual meetings now taking place with the help of VR. These programs enhance engagement and enhance accessibility for those who work remotely.
Workshop Question - How is your brand offering solutions to the challenges that its remote workers face?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Data-Based Awareness
Artists & brands are sharing important climate change data in unexpected ways
Trend - Brands and artists advocate for environmental awareness with engaging and interactive initiatives. These creative endeavors entail the use of relevant and real-time climate change data in various installations and campaigns that have the potential to serve as an educational tool for the public.
Workshop Question - How could your brand open up the conversation about climate change in an accessible way?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Morale Analysis
Morale programs analyze online conversations to spot areas of improvement
Trend - Employers are taking advantage of new technologies in employee-tracking technology by using platforms that detect morale issues in online conversations and habits. By analyzing culture in this way, employers are able to change internal issues and boost morale and productivity in office.
Workshop Question - How could your brand prioritize employee morale?
2.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends