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eLearning > Lifestyle > Modern Foodies > Module 2 / 4

The Modern Foodie and Prosumerism

Instructor: Blaine Aberdeen
Millennial Lifestyle
Download the Millennial Lifestyle Trend Report
Today, it’s easier than ever for consumers to create their own content. Anyone can become an expert and because of this, "Instagrammable" food is no longer enough. Brands are adapting to the rituals of Millennials and Gen Z with store designs that mimic the social media-friendly visuals that are so popular today. Consumers are craving Insta-worthy aesthetics on and off their plates - as brands look to speak to the changing values of consumers their spaces must cater specifically to their consumers' desire for shareable experiences.


In this module, you will explore the Modern Foodie through the lens of Trend Hunter’s Megatrend Prosumerism. You will look at how consumers’ preferences have changed when it comes to sharing on social media and what brands are doing to keep up. We will highlight the importance of shareability when it comes to the food we consume and the environment in which we consume it.
Related Trend Report: Millennial Lifestyle
Workshop Questions:
1. What relationship does your brand have with visual indulgence?
2. Which social media site should your brand lean into and why?
View Innovation Webinars
Featured Insights
Social Setting
Cafes and restaurants are designed around "Instagrammable" aesthetics
Trend - Restaurant and cafe brands are adapting to the rituals of Millennials and Gen Z with highly "sharable" store designs. Mimicking the social media-friendly visuals that are so popular today, this focus on design has become absolutely central to the experience these places provide.
Workshop Question - Conceptualize a social media-friendly space that your brand could offer its customers.
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Aesthetic Eating
Beautiful presentation elevates the dining experience through visuals
Implications - Restaurant menus are catering to those interested in Instagram-friendly dining experiences by producing brightly colored, aesthetically pleasing dishes that lend themselves to image-based social sharing. This shift speaks to the interest in creating social media-friendly experiences that offer rare elements of joy and delight, while it also highlights the innate interest in curation as a means of having specific control over something tangible in a time of great cultural and social stress.
Workshop Question - How can your product or service lend itself to the desire for up-leveled aesthetics?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Leftover App
Restaurants and businesses are posting their surplus menu items on meal pick-up apps
Trend - Tech developers are launching meal pick-up apps that curb food waste and offer more accessible price points. These mobile applications allow restaurants and cafes to post their excess menu items with a discount and time windows for pick-up during off-peak hours and before closing.
Workshop Question - How can your brand help consumers build a more ethical lifestyle?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Restaurant Truck
The food truck model is helping restaurants and communities survive COVID-19
Trend - Thanks to their flexibility, food trucks are alleviating the economic stress for consumers and businesses during the pandemic. While designers are envisioning how mobile concepts can help restaurants struggling during COVID-19, charitable food trucks are supporting local communities.
Workshop Question - Conceptualize a mobile concept that will fit your brand's needs.
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Automated Kitchen
Automated restaurant kitchens help limit the spread of COVID-19
Trend - Automated restaurant kitchens and bars are increasingly common as brands look for ways around excessive contact between people in restaurants. These automated systems allow for limited contact and therefore limited spread of COVID-19 amidst the ongoing pandemic.
Workshop Question - How could your brand prioritize customer safety in the long term?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Affordable Foodie
Brands are offering creative and cost-effective menu options, targeted at Gen Z
Trend - Food companies are attempting to cater to younger demographics by building menus that boast interesting experiences in affordable ways. Pertaining to cuisine, aesthetics, or both, the emphasis is placed on fresh, healthy, and local food, as well as on sharable plates.
Workshop Question - How can you revamp your product/service to be more affordable to Gen Z consumers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Restaurant Grocery
Restaurants are now offering delivery and pick-up of grocery essentials
Trend - Since the introduction of social distancing, restaurants have had to pivot from dine-in service to take-out only and many have opted to sell their food products to provide consumers access to essential groceries. Various restaurants are now offering curbside pick up and delivery options for these goods.
Workshop Question - How can your brand pivot its services to meet the needs of consumers during challenging times?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Convenience Aesthetic
Bars & restaurants borrow convenience store motifs for a unique experience
Trend - Dining establishments are revamping their interior design to a convenience store aesthetic as that provides a more unconventional, immersive and photo-friendly experience for their patrons. From cafes and bars to restaurants, this new approach is present across the board.
Workshop Question - How could your business contribute to someone's personal brand?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fancy Food Hall
Chef-driven food halls signal a new form of fast-casual dining
Trend - The food hall concept is quickly adapting to contemporary times by appealing to the elevated consumer experience. This is done through the introduction of high-end interior design and chef-curated meal offerings.
Workshop Question - Where within the food hall business model could your company find inspiration?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Street Restaurant
Restaurants are inspired by the cuisines and aesthetics of street food
Trend - Brands in the restaurant space are taking cues from the continued popularity of street food around the world. Through this, they are creating establishments with menus and aesthetics that mimic street vendors. This shift comes as brands within this space seek to cement themselves as authentic, as North American consumers' culinary tastes evolve and diversify.
Workshop Question - How could your brand take inspiration from culturally authentic movements?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Frozen Redefined
Frozen foods evolve to compete with typically fresh, made-to-order meals
Trend - Battling concerns and misconceptions over frozen food, brands are revitalizing how frozen food products are perceived. Moving into the health and wellness space, frozen food brands are creating product lines and activations that speak to the fresh and all-natural aspect of their ingredients.
Workshop Question - How can you revitalize your products and services to align with emerging health and wellness needs?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends