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eLearning > Lifestyle > Modern Foodies > Module 3 / 4

The Modern Foodie and Experience

Instructor: Blaine Aberdeen
Virtual & Augmented Technology
Download the Virtual & Augmented Technology Trend Report
As consumer desires shift with the experience economy, food and restaurant industries are evolving to become more immersive. Restaurants are adding multisensory elements into their spaces to educate and entertain their consumers through their dining experiences.


In this module, you will explore the Modern Foodie through the lens of Trend Hunter’s Experience Megatrend and look at how consumers' purchasing patterns have shifted from buying “things” to spending on experiences. We will explore case studies of how brands are turning dining into an experience where their consumer can learn and engage with their food, whether through the use of technology or through total immersion.
Related Trend Report: Virtual & Augmented Technology
Workshop Questions:
1. How could your brand create a shared experience for your customers?
2. What is one part of your product or service your customers are interested in learning about? How can you creatively inform them?
Access Advisory Services
Featured Insights
Foodie Park
Amusement parks that feature cuisine-focused experiences highlight sophistication
Trend - Amusement parks are integrating "foodie" features as a response to the way consumers experience and share food. This includes everything from theme park alcohol tours to theme parks that revolve around specific cuisines.
Workshop Question - How do transforming Millennial needs impact your business?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Multisensory Dining
Restaurants tap interactive, sensory elements to creative immersive settings
Implications - Keeping in line with the experience economy, those in the restaurant industry are evolving their dining experiences to incorporate more immersive, multisensory elements. Not only looking to surprise and delight their consumers, restaurateurs are tapping into themed décor, eccentric settings, and mood lighting as a way to mimic places not typically associated with food. From forest-themed experiences to dinners held in libraries, these examples speak to the need to engage consumers in a way that makes them feel immersed, engaged and completely detached from their day-to-day environments.
Workshop Question - How could you create an environment for your consumer that completely detaches them from their day-to-day?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Drive-In Culinary
Drive-in culinary experiences are popular amidst pandemic restrictions
Trend - Food brands are offering consumers distinct and safe experiences by centering dining into drive-in formats. These dining experiences are being experimented with by everything from fast food chains to fine dining restaurants.
Workshop Question - How is your brand prioritizing both recreation and safety?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fine Drive-Thru
Fine dining restaurants are opting-in for the drive-thru business model
Trend - Fine dining restaurants are continuing to adapt to the government-imposed restrictions due to the COVID-19 pandemic. While before, these businesses were often at-home meals and virtual dining, now they are boasting immersive drive-thru experiences.
Workshop Question - How can your brand adapt a luxury experience to the current climate?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Isolated Dining
Restaurants are curating and normalizing one-person dining experiences
Trend - Restaurants are offering unconventional ways of dining by curating singular experiences in order to encourage self-connection and normalize solo dining to break the social stigma that surrounds it.
Workshop Question - What can your brand do to curate singular experiences and encourage self-connection for consumers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
At-Home Gourmet
High-end restaurants are offering elevated take-out options during lockdown
Trend - Many luxury restaurants are pivoting to take-out as measures taken against the COVID-19 outbreak has necessitated their closure. These establishments are offering all kinds of meal options, including five-course experiences, that take advantage of high-end ingredients and specially curated combinations.
Workshop Question - How could your brand deliver an elevated experience to consumers in lockdown?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fast Food Luxury
The fast food industry opens itself to opportunities in the luxury market
Trend - Brands in the fast-food space are entering the luxury market (or vice versa) in a way that allows for crossover appeal for varying demographics. Whether in food items or in experimentation with new business models, this shift reveals how brands can collaborate with unlikely industries in order to maximize their appeal.
Workshop Question - Consider an industry that in some ways, is the antithesis of yours. How could your company expand into that space?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fancy Food Hall
Chef-driven food halls signal a new form of fast-casual dining
Trend - The food hall concept is quickly adapting to contemporary times by appealing to the elevated consumer experience. This is done through the introduction of high-end interior design and chef-curated meal offerings.
Workshop Question - Where within the food hall business model could your company find inspiration?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Niche Park
Theme parks with highly specific themes appeal to children and adults
Implications - Theme parks that revolve around niche motifs are increasingly common, as companies aim to replicate the wide-spanning success of Disney's parks. These distinct spaces offer diversity for consumers looking for alternatives to traditional theme parks, while also bringing in visitors already loyal to the brands associated with them.
Workshop Question - Conceptualize a unique experience themed around your brand's product/service.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Street Restaurant
Restaurants are inspired by the cuisines and aesthetics of street food
Trend - Brands in the restaurant space are taking cues from the continued popularity of street food around the world. Through this, they are creating establishments with menus and aesthetics that mimic street vendors. This shift comes as brands within this space seek to cement themselves as authentic, as North American consumers' culinary tastes evolve and diversify.
Workshop Question - How could your brand take inspiration from culturally authentic movements?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bubbly Installation
Transparent domes are gaining popularity for their 360 degree views
Trend - Many brands across industries are leveraging transparent domes to enhance their retail spaces. Whether they're used as temporary attractions for pop-ups, or for dining experiences, these domes offer escapist atmospheres for those who visit them.
Workshop Question - How can your brand leverage a fad and transform it into an unforgettable experience?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends