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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Lifestyle > Modern Foodies > Module 4 / 4

The Modern Foodie and Authenticity

Instructor: Blaine Aberdeen
Emerging Food Trends
Download the Emerging Food Trends Trend Report
Whether it’s speakeasy bars, CBD snacks, or the globalization of exotic foods, consumers today believe food today should be experimental and many are looking to food as a means to discovery. Brands reacting to their consumers’ desire to explore through food are tapping into this by creating secret dining experiences rather than focusing on luxury.


In this module, you will explore the Modern Foodie through the lens of Trend Hunter’s Authenticity Megatrend and look into the consumers’ desire for an adventure through food. This megatrend is all about a deeper search for something that is real.
Related Trend Report: Emerging Food Trends
Workshop Questions:
1. Is your company seen as a food insider? Why or why not?
2. What new, edgy ingredient could you brand champion and how?
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Featured Insights

Cannabis Dining
Curated cannabis dining events and workshops are informative and interactive
Trend - Cannabis-themed dining events and classes are on the rise as the recreational and medicinal plant is legalized across North America. These events are indicative of the continued normalization of cannabis into consumers' everyday lives, while also catering to their preference for interactive forms of education.
Workshop Question - Conceptualize an interactive workshop that your brand could use to inform its customers on its product/service.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Cannabis Dining Events
Immersive Cannabis Dining Events
Dirt Hosts Micro-Dosed High Dining Experiences in Toronto
Dirt is a Toronto-based lifestyle brand specializing in micro-dosed, high dining events that fuse high-quality cannabis products with music and good friends. Each dinner event is hosted inside a... MORE
Curated Cannabis Dining Events
Curated Cannabis Dining Events
Herbal Notes Hosts a Culinary Cannabis Speakeasy Event Series
Herbal Notes hosts a series of Culinary Cannabis Speakeasy events that are centered around “helping people understand mental, physical and spiritual wellness through food and music.” The... MORE
Cannabis-Focused Cooking Classes
Cannabis-Focused Cooking Classes
The Cannabis Cooking Company Offers Educational Cooking Classes
Toronto’s Cannabis Cooking Company offers three-hour sessions that help to get adults familiar with cooking with cannabis. In the Cooking with Cannabis 101 certificate workshop, the company... MORE
Artisan CBD Dinner Parties
Artisan CBD Dinner Parties
Celebrity Chef Scotley Innis' Dinner Event Served Up Elevated Eats
Celebrity Chef and Hell’s Kitchen alumni Scotley Innis hosted an exclusive CBD dinner in Atlanta this past March in an effort to educate audiences about cooking with the emerging ingredient.... MORE
Snackable CBD
The traditional protein bar is enhanced with the incorporation of CBD
Trend - Protein bars are being enhanced with CBD in order to elevate the benefits of these traditional items. With the rise of CBD in performance-enhancement or post-workout recovery items, these products offer a portable, on-the-go form of consuming CBD in a way that speaks to the busy "wellness"-minded consumer.
Workshop Question - How could your brand better prioritize the wellness-minded consumer?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
CBD Sports Nutrition Bars
CBD Sports Nutrition Bars
SNAAC CBD is a First-of-Its-Kind Bar Formulated with Hemp Cannabidiol
In collaboration with CV Sciences Inc., SNAAK Bar is introducing SNAAC CBD as the first sports nutrition bar of its kind to be made with non-psychoactive hemp cannabidiol. This nutrition bar is... MORE
CBD-Packed Protein Bars
CBD-Packed Protein Bars
Beam's Plant-Powered Protein Bar Shares 20 Milligrams of CBD
Beam’s plant-powered protein bar is packed with nourishing natural ingredients like seeds, dates, pea protein powder and sacha inchi protein powder, as well as organic pharmaceutical grade full-... MORE
CBD-Powered Workout Snacks
CBD-Powered Workout Snacks
The Floyd's of Leadville CBD Recovery Bar is THC-Free
The Floyd’s of Leadville CBD Recovery Bar is a post-workout snack that will aid athletes who are looking to stave off hunger, replenish their system and start the relaxation process. Crafted... MORE
CBD Protein Bars
CBD Protein Bars
Pura Vida Makes Cannabis-Infused Superfoods Packed with Plant-Based Protein
Pura Vida Health recently had its line of cannabis-infused superfoods redesigned by Brewing Creativity to better reflect its mission to serve the modern, health-conscious consumer. Some of the... MORE
CBD-Infused Recovery Bars
CBD-Infused Recovery Bars
These BRIO CBD Bites Help Alleviate Pain, Axiety, and Stress
These BRIO CBD recovery bars are both a naturally sourced and gluten-free snack option, Featuring ingredients like raw coconut oil, himalayan salt, and organic flax seeds, the bites are also infused... MORE
Insider Eating
Exclusivity and culture-savvy now trumps highbrow eating
Implications - As social media continues to fuel the consumer desire for authenticity, the foodie world turns toward cultural capital and insider knowledge as the true marker of the elite. This is in direct opposition to the idea of fine dining as the pinnacle of eating well. Essentially, Michelin star-studded gourmet restaurants are being replaced by dive bars that only those in the know are aware of. This is a result of the cash-strapped Millennial foodie, whose values are more aligned with culinary resourcefulness than expensive ingredients.
Workshop Question - How can you add an element of exclusivity to your products or services?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Secret Dining Events
Secret Dining Events
Patrón Secret Dining Created a Special Cocktail-Paired Menu in London
The Patrón Secret Dining Society is a global program that recently made its first-ever stop in London to offer an exclusive cocktail-paired menu to a small group of diners. For this event in... MORE
Clandestine Retro Speakeasies
Clandestine Retro Speakeasies
This Hong Kong Speakeasy is Hidden Behind a Stamp Shop
Inspired by the local legend of two star-crossed lovers who secretly reunite in the middle of their lives, this Hong Kong speakeasy will appear to most passersby as a quaint little stamp shop.... MORE
Photo-Friendly Dining Tables
Photo-Friendly Dining Tables
Boston Chops' 'Instagram Table' Guarantees Good Food Pictures
It’s no secret that Instagram is a hugely important marketing tool for the restaurant industry in particular, and Boston Chops has taken that fact to heart with its ‘Instagram Table’... MORE
Millennial-Only Food Trucks
Millennial-Only Food Trucks
'Drop' Will Give Millennials the Chance to Eat Avocado Toast for Free
Loyalty app Drop is set to send a food truck downtown Toronto and give people the chance to eat free avocado toast—but with a catch. Drop’s food truck will exclusively serve Millennials who... MORE
Cavernous Underground Bars
Cavernous Underground Bars
'Alux Restaurant and Lounge' is in a Naturally Extant Cavern
Alux Restaurant and Lounge is newly open to tourists in Playa del Carmen, Mexico, but the space has been open for over 10,000 years. That’s because the restaurant, bar, and lounge is located... MORE

Insights by Trend Hunter AI

Slim CBD
Cannabis is increasingly used in weight management and fitness-related products
Trend - Cannabis is increasingly added as an ingredient in fitness and even weight loss-focused products. It's being embraced for its medicinal benefits, such as anti-nausea and anxiety reduction. Both qualities are attractive added benefits to one's weight loss or fitness journey, particularly if undergoing additional treatments.
Workshop Question - Which unconventional ingredients or areas are you overlooking when brainstorming solutions to your customers' specific concerns?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dissolvable THC Tablets
Dissolvable THC Tablets
The 'Fizzy THC' Tablets Are Water-Soluble and Fast-Acting
Fizzy THC, an appropriately named Minnesota-based company that specializes in the manufacturing of dissolvable THC tablets that can convert regular old water into a deliciously sparkling cannabis... MORE
CBD-Infused Recovery Drinks
CBD-Infused Recovery Drinks
Lifted Blends Harnesses the Anti-Inflammatory Properties of CBD
Lifted Blends, a wellness company, has introduced an innovative sports drink to expedite recovery.  This groundbreaking beverage features a unique blend of key ingredients, including hemp CBD... MORE
Flavor-Free Cannabis Drink Powders
Flavor-Free Cannabis Drink Powders
brelixi Flavorless Powders Come in CBD and THC Variants
The brelixi flavorless powders have been created by the US-based nano-cannabis brand as a series of options perfect for consumers to incorporate into their lifestyle for health and wellness purposes.... MORE
Slim CBD Sparkling Waters
Slim CBD Sparkling Waters
Day One Beverages' Slim Cans Make RTD CBD More Accessible
To help more adults experience the benefits of ready-to-drink CBD sparkling water, Day One Beverages launched slim cans. This design was intentionally implemented to “[provide] a heightened... MORE
Lifestyle-Focused CBD Soft Gels
Lifestyle-Focused CBD Soft Gels
CBD Move Free and Arbor Hemp Collaborated on New Products
CBD Move Free and Arbor Hemp have announced a collaboration on two new products to provide consumers with a way to support their lifestyle needs using the power of CBD. The products include the Slim... MORE
Adaptogenic Protein
Food supplement brands are incorporating mushroom powders in proteins
Trend - Brands in the food supplement space are creating vegan protein and superfood powders with mushroom blends. These brands incorporate adaptogenic mushrooms for their cognitive and muscular benefits, offering not only a vegan alternative to protein powder but one that offers more utility.
Workshop Question - How could your brand elevate its products with versatile, untraditional ingredients?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mushroom-Based Superfood Powders
Mushroom-Based Superfood Powders
The Mushroom Superfood from Om Mushroom Includes Lion's Mane
‘Om Mushroom Superfood Lion’s Mane’ is a dietary supplement that contains organic mushroom powder derived from both the mycelium and the fruit body of lion’s mane mushrooms. Lion’s... MORE
Mushroom Protein Bars
Mushroom Protein Bars
Balanced Tiger's Bars Have 1,500mg of Functional Mushrooms
Balanced Tiger now makes mushroom protein bars that are vegan and gluten-free and full of beneficial functional mushrooms. In fact, the free-from bars are infused with 1,500 mg of functional... MORE
Adaptogenic Plant Proteins
Adaptogenic Plant Proteins
Optimi Debuted a Plant-Based Protein Supplement with Adaptogenics
The ‘Optimi Plant Protein + Mushrooms Vanilla’ is made with organic plant-based ingredients and no added sugar, artificial flavors, or preservatives. It has a delicious vanilla flavor... MORE
Plant-Based Mushroom Powders
Plant-Based Mushroom Powders
Laird Superfood's 'Renew' Powder Contains Four Functional Mushrooms
‘Laird Superfood Renew Plant-Based Protein’ is a vegan-friendly protein powder that combines seed protein and functional mushrooms to nourish your body and keep you feeling energized... MORE
Chaga Mushroom Proteins
Chaga Mushroom Proteins
PURICA Offers Vegan Protein Supplements with Chaga Mushroom Powder
‘PURICA Power Vegan Protein with Chaga Mushroom’ is a unique blend of plant-based protein and antioxidant-rich mushrooms that provides natural and clean fuel for your body. It contains... MORE
Cannabis Hotel
Hotels are allowing cannabis and incorporating CBD into their services
Trend - Hotels are infusing drinks and dishes with CBD, incorporating CBD oils into massages, and selling products infused with high-quality CBD for health purposes. These businesses focus on the health benefits of CBD as it pertains to rest, relaxation, stress relief--all fundamental aspects of the hospitality industry.
Workshop Question - How could your brand incorporate "wellness" into its product, service, or purchase journey?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Relaxing CBD-Positive Hotels
Relaxing CBD-Positive Hotels
The Ritz-Carlton Added New CBD-Based Services to its Spa and Kitchen
The new Ritz-Carlton CBD policy permits the use of cannabis in certain areas at the hotel and resort. Additionally, the hotel has begun integrating CBD into its regular services, such as its spa and... MORE
Cannabis-Friendly Hotels
Cannabis-Friendly Hotels
The Lexi is a New Las Vegas Hotel with Cannabis-Friendly Hospitality
The Lexi, a new cannabis-friendly hotel formerly the Artisan Hotel Boutique, is the flagship property for Elevations Hotels and Resorts. A fourth floor of the Lexi will be designated cannabis-... MORE
Cannabis-Accepting Hotels
Cannabis-Accepting Hotels
Sir Sam's Inn & Spa is an Adult-Only, Cannabis-Positive Hotel
Sir Sam’s Inn & Spa is an adult-only hotel located in Haliburton, Ontario, Canada. This hotel allows the use of cannabis on its resort, and even offers accommodations for cannabis users to... MORE
CBD-Infused Hotel Services
CBD-Infused Hotel Services
The Remede Spa in San Francisco Offers a Number of CBD Massages
The Remede Spa in San Francisco, one of the region’s most prestigious hotels, has integrated CBD into its assortment of spa services. These services include its ‘Rocky Mountain Vibes&#... MORE
Cannabis Consumption Lounges
Cannabis Consumption Lounges
The 420 Hotels Launches Crowdfunding Round for Boutique Hotel
The 420 Hotels Inc. has announced the launch of a crowdfunding campaign through StartEngine to raise equity funds for Denver’s first legally licensed cannabis consumption lounge in a boutique hotel.... MORE
Gen Z Cannabis
Cannabis brands target Gen Z consumers and audiences
Trend - In North America, Gen Z consumes less alcohol and has been shown to prefer cannabis over alcohol. In order to better appeal to Gen Z's preferences, cannabis brands are offering products and experiences that cater to their interests--including virtual spaces, alcohol-free beverages and bars.
Workshop Question - How could your brand better adapt to Gen Z's cultural impact?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Cannabis Labs
Metaverse Cannabis Labs
ACS Laboratory is the First Cannabis Testing Facility in the Metaverse
ACS Laboratory is the largest hemp and cannabis testing facility in the eastern United States and it is entering a new age of the internet with the metaverse’s first cannabis testing facility.... MORE
Cannabis-Infused Spirits
Cannabis-Infused Spirits
MXXN Launched a New Lineup of Non-Alcoholic Cannabis-Infused Spirits
‘MXXN,’ the brand most known for its cannabis-infused, non-alcoholic spirits, announced the launch of its all-new mini 60ml bottles and variety packs. The brand offers its spirits as... MORE
Metaverse Cannabis Shops
Metaverse Cannabis Shops
The First THC Products are Available for Purchase in the Metaverse
Saucey Farms & Extracts and Higher Life CBD Dispensary teamed up to make the first THC products available for purchase in a metaverse cannabis shop. Saucey items can be purchased in the... MORE
Secret Cannabis Speakeasies
Secret Cannabis Speakeasies
The THINKER Speak Easy is Accessed Via a Secret Back Alley Door
Toronto’s THINKER Speak Easy can be accessed through a secret back door in the Dynasty Pot Shop and it invites guests into an indoor reading room, an outdoor patio and more. The experience... MORE
Vegan Cannabis
Cannabis-infused gummies are formulated for vegans
Trend - As the legal cannabis industry in North America continues to expand, brands in this space are becoming increasingly targeted with who they're aiming to appeal to. Now, vegan products in this space help ensure that people with dietary restrictions can still enjoy cannabis edibles.
Workshop Question - How could your brand better cater to its customers' more specific needs?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vegan Cannabinoid Sleep Gummies
Vegan Cannabinoid Sleep Gummies
These Non-GMO Gummies Use a Trio Of Cannabinoids to Support Sleep
Slumber Sleep Aid, a company that specializes in leveraging the power of hemp-derived CBN products to boost natural and restful sleep, has launched a range of CBD sleep gummies that are designed to... MORE
Artist-Backed Cannabis Edibles
Artist-Backed Cannabis Edibles
SAINt JHN & Lost Farm by Kiva Launch Vegan Limited-Edition Edibles
Musician and songwriter SAINt JHN partnered with Lost Farm by Kiva to release a limited-edition line of Lost Farm Live Resin vegan cannabis edibles. Lost Farm is known for its vegan and live resin... MORE
Optimized Potency Cannabis Gummies
Optimized Potency Cannabis Gummies
The CBD Living HHC Gummies Have Two-Grams of Sugar Each
The CBD Living HHC Gummies are a new product range for the legal cannabis market for consumers to choose as a way to enjoy the benefits of the ingredient. The gummies are formulated with 25mg of... MORE
Vegan-Friendly Cannabinoid Softgels
Vegan-Friendly Cannabinoid Softgels
These Complete Cannabinoid Softgels are Flavorless and Ethical
Fab CBD, a company that has spent the last five years carving a niche for itself as a reliable purveyor of premium yet affordable CBD products, has launched a brand new cannabinoid softgel that is... MORE
Protein Snacking
Rice protein-based snack products help balance blood sugar levels
Trend - Rice protein helps to balance blood sugar levels, is easy on the digestive system and has many other benefits. Now, brands are incorporating this ingredient into snack products in order to boost their nutritional profiles and add a selling point for customers.
Workshop Question - How could your brand cater to its customers' more specific needs and interests?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Meal Replacement Snack Puffs
Meal Replacement Snack Puffs
TakeOut Meal-In-A-Bag Puffs are Plant-Based and Satiating
Snackers usually gravitate towards puffed snacks when they’re looking for something light and crunchy but Outstanding Food is introducing a unique new concept with its TakeOut Meal-In-A-Bag... MORE
Plant-Based Rice Protein Products
Plant-Based Rice Protein Products
The Nutralys Rice Protein Range from Roquette Has Two Options
The Nutralys rice protein range from Roquette is a new lineup of solutions created to help meet the growing demand for plant-based products. The range includes a rice protein concentrate and a rice... MORE
Dessert-Inspired Protein Puddings
Dessert-Inspired Protein Puddings
Müller Rice Protein Comes in Two Satisfying Flavor Options
The Müller Rice Protein is a new product from the UK brand that’s focused on offering consumers a satisfying option to choose in favor of other pudding varieties on the market. The puddings... MORE
Chewy Chocolate Protein Bars
Chewy Chocolate Protein Bars
Trader Joe's Chocolate & Peanut Butter Bars are Sweet and Salty
Trader Joe’s new peanut butter and chocolate protein bars boast a soft and chewy cereal bar texture that offers all the flavors of a comforting snack with the functions of a protein bar. The... MORE
Printed Snack
3D-printed snacks and garnishes become more popular
Trend - The capabilities of 3D-printing are still being tested, with food brands now offering 3D-printed snacks and desserts that offer a point of interest. Based in both convenience and novelty, these items include everything from garnishes to protein bars.
Workshop Question - How could your brand make customers take notice of its product/service?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pastry Chef 3D Printers
Pastry Chef 3D Printers
The Digital Pâtisserie Patiss3 Food 3D Printer Prepares Premium Sweets
The Digital Pâtisserie Patiss3 food 3D printer has been unveiled as a solution for kitchens and caterers to help produce large volumes of premium desserts in a quick manner. The 3D printer is... MORE
3D-Printed Bespoke Protein Bars
3D-Printed Bespoke Protein Bars
Nourished Launches the First 3D-Printed Vegan Protein Bar Range
Nourished is launching the first 3D-printed personalized protein bar range to help combat concerns about flavor fatigue in traditional protein bars. The brand is set to revolutionize the way... MORE
Edible Candy 3D Pens
Edible Candy 3D Pens
The Polaroid CandyPlay 3D Pen Uses Sugar-Free Candy Cartridges
The Polaroid CandyPlay 3D Pen is an easy-to-use 3D printing pen that allows creatives to freehand draw virtually anything they can imagine and then eat it. The pen comes with solid candy... MORE
Sushi-Inspired 3D-Printed Confections
Sushi-Inspired 3D-Printed Confections
Sugar Lab Has Launched the Stunning Sushi Roll Bonbons
Sugar Lab positions itself as “the world’s first digital bakery,” and a specialist in eye-catching and mouth-watering 3D-printed confections. Most recently, the brand debuted a new... MORE
3D-Printed Valentine's Candies
3D-Printed Valentine's Candies
Sugar Lab is Reinventing Candy Hearts, Strawberries & More
Digital bakery Sugar Lab announced a collection of Valentine’s candies that use 3D printing to bring incredible shapes to life. The truffles, cupcake decor, cocktail garnishes and candies in... MORE
CBD Freshener
CBD-infused fabric and air fresheners offer natural benefits
Trend - CBD-infused sprays that are used to deodorize odors on fabrics and freshen up rooms are becoming more popular. Since traditional air and fabric fresheners often contain harmful chemicals, more consumers are opting for products with natural ingredients.
Workshop Question - How could your brand seamlessly integrate itself into customers' everyday rituals?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Calming Bedtime Sprays
Calming Bedtime Sprays
OTO's CBD Pillow Mist is Designed to Relax the Mind and Body
OTO offers consumers a CBD Pillow Mist designed to use before bed to promote a deep and restful night of sleep. Formulated with lavender, roman chamomile, and vetiver, the spray takes cues from... MORE
CBD-Infused Room Fresheners
CBD-Infused Room Fresheners
The 'CBD Live Natural Room Freshener Spray' Kills Odors Naturally
CBD Live Natural continues to innovate within the highly competitive CBD space, this time turning its attention to the home with the launch of the ‘CBD Live Natural Room Freshener Spray.’... MORE
Calming CBD Fabric Sprays
Calming CBD Fabric Sprays
Raw Botanics Offers its Soothing Pillow and Mask Mist
The Soothing Pillow and Mask Mist by Raw Botanics aims to help consumers ease stress during the day and at night to feel rested and rejuvenated. Infused with 100mg of broad-spectrum CBD, the mist... MORE
Therapeutic Oral CBD Sprays
Therapeutic Oral CBD Sprays
The Lassen Labs Daily Balance Oral Spray Relieves Stress and More
The Lassen Labs Daily Balance Oral Spray is a CBD-powered solution for consumers looking to manage their daily health and wellness. The product was developed over the course of more than two years... MORE
CBD Mask Sprays
CBD Mask Sprays
Chillax'n CBD's Face Mask Spray Boosts Freshness & Provides Calming Relief
A number of complementary products are emerging to support daily face mask use, including face mask sprays that are equal parts refreshing and relaxing. The 50mg CBD Mask Spray by Chillax’n... MORE