Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.
eLearning > Lifestyle > Modern Foodies > Module 4 / 4

The Modern Foodie and Authenticity

Instructor: Blaine Aberdeen
Emerging Food Trends
Download the Emerging Food Trends Trend Report
Whether it’s speakeasy bars, CBD snacks, or the globalization of exotic foods, consumers today believe food today should be experimental and many are looking to food as a means to discovery. Brands reacting to their consumers’ desire to explore through food are tapping into this by creating secret dining experiences rather than focusing on luxury.


In this module, you will explore the Modern Foodie through the lens of Trend Hunter’s Authenticity Megatrend and look into the consumers’ desire for an adventure through food. This megatrend is all about a deeper search for something that is real.
Related Trend Report: Emerging Food Trends
Workshop Questions:
1. Is your company seen as a food insider? Why or why not?
2. What new, edgy ingredient could you brand champion and how?
Get the 2021 Trend Report FREE
Featured Insights
Cannabis Dining
Curated cannabis dining events and workshops are informative and interactive
Trend - Cannabis-themed dining events and classes are on the rise as the recreational and medicinal plant is legalized across North America. These events are indicative of the continued normalization of cannabis into consumers' everyday lives, while also catering to their preference for interactive forms of education.
Workshop Question - Conceptualize an interactive workshop that your brand could use to inform its customers on its product/service.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Snackable CBD
The traditional protein bar is enhanced with the incorporation of CBD
Trend - Protein bars are being enhanced with CBD in order to elevate the benefits of these traditional items. With the rise of CBD in performance-enhancement or post-workout recovery items, these products offer a portable, on-the-go form of consuming CBD in a way that speaks to the busy "wellness"-minded consumer.
Workshop Question - How could your brand better prioritize the wellness-minded consumer?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insider Eating
Exclusivity and culture-savvy now trumps highbrow eating
Implications - As social media continues to fuel the consumer desire for authenticity, the foodie world turns toward cultural capital and insider knowledge as the true marker of the elite. This is in direct opposition to the idea of fine dining as the pinnacle of eating well. Essentially, Michelin star-studded gourmet restaurants are being replaced by dive bars that only those in the know are aware of. This is a result of the cash-strapped Millennial foodie, whose values are more aligned with culinary resourcefulness than expensive ingredients.
Workshop Question - How can you add an element of exclusivity to your products or services?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Health CBD
Health foods are incorporating CBD to enhance their nutritional benefits
Trend - CBD is often used to enhance the benefits of everyday food and beverage items, and that increasingly includes products that are considered health foods on their own. These nutritious items are elevated with the anti-inflammatory benefits of CBD.
Workshop Question - How is your brand helping customers achieve they're overall wellness goals?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Stress Bar
Snack bars are made with stress-relieving ingredients
Trend - Food brands are increasingly offering snack bars that offer more than just physical health benefits--they're now touting mental health benefits as well. Stress-relief is a major focus for these snackbars, with everything from CBD to mushrooms being incorporated for stress-reduction purposes.
Workshop Question - How could your brand relieve customer stress?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Nootropic Bar
Snack bars are adapted with brain-boosting ingredients
Trend - With brain-boosting supplements and benefits still popular, nootropics are now being incorporated into snack bars. These items aim to boost people's cognitive function and overall health in a convenient format.
Workshop Question - How does your brand balance quality with convenience for its customers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Specialized Cannabis
Cannabis brands and services offer specialists that curate custom experiences
Trend - Specialists in the cannabis space are using or being hired for their expertise in the industry, and are creating curated offerings that are specific to the needs of the customers they're serving.
Workshop Question - How could your brand create custom experience for customers or clients?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
On-the-Go CBD
CBD-infused products are designed in intentionally portable formats
Trend - Whether made for skincare or ingestion, CBD-infused products are increasingly being designed in on-the-go formats that enable consumers to travel both short and long distances with the items. The ability to use or consume CBD in this way caters to consumers who prioritize both convenience and function in their purchase decisions.
Workshop Question - How could your brand enhance portability and/or convenience in its product/service?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
CBD Drop
Cannabis is infused into drop formats in order to ease consumption
Trend - Cannabis that's been infused into mint or candy drop formats is on the rise, as CBD consumption grows in North American regions that have legalized the substance. This shift caters to those looking for convenience in the process of consuming CBD, while easing apprehension in those who are new to the plant and looking to experiment.
Workshop Question - How could your brand prioritize convenience in its offerings?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cannabis Protein
Protein and CBD snack infusions are on the rise
Trend - Protein-based snacks and supplements are incorporating CBD in order to enhance the impact of the products they offer. Combining the anti-inflammatory properties of CBD with the metabolism-boosting effects of protein creates a new type of product for the fitness community.
Workshop Question - How could your brand collaborate with the emerging cannabis industry?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
CBD Performance
CBD is incorporated into energy-boosting products to boost fitness
Trend - The performance-enhancing food and beverage space is incorporating items based in CBD, as the cannabis market continues its expansion across North America. With benefits like pain-relief and anxiety reduction, CBD's inclusion into food and beverage products that optimize consumers' workouts seems like a natural progression.
Workshop Question - How could your brand collaborate with the cannabis space?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends