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FuturistU > Innovation & Change > The 18 Megatrends of the New Normal > Module 2 / 4

The 18 Megatrends & Crisis

Instructor: Armida Ascano
Wellness
Download the Wellness Trend Report
In this module, Armida will speak specifically to which Megatrends are most relevant in the first phase of the Crisis, Chaos and Recharting framework: the Crisis era. The Crisis Megatrends speak directly to the mass consumer mindset typically seen when the world is faced with an unprecedented challenge.
Related Trend Report: Wellness
Workshop Questions:
1. What will your customers say about how your brand reacted to COVID?
2. How can you make one aspect of your customer's life easier during times of volatility?
3. What's a way you could use nostalgia to provide a sense of calm?
4. How can you help employees grow their skills while working from home?
5. How are you bringing people together?
Jeremy Gutsche Keynote Speaker

Featured Insights

Farm Aesthetic
Consumers opt for the "cottagecore" lifestyle in an effort to dive into escapism
Trend - The "cottagecore" aesthetic has become increasingly popular among consumers. This demographic is opting to don simplified clothing like sun hats, draped muslin dresses, and peasant-inspired dresses. The cottagecore community is flourishing on social media with various influencers leading the subculture.
Workshop Question - How can your products or services reach consumers in search of escapism?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Palm Beach Chic
Palm Beach Chic Emerges as the Newest Anti-Quiet Luxury Aesthetic
Trend - The Palm Beach style outfit embodies the quintessential blend of vibrant luxury and relaxed sophistication. Rooted in the playful yet plush aesthetics of Florida's upscale resort life, this fashion trend is marked by its bold colors, lush prints, and an emphasis on leisure and comfort.
Workshop Question - How can your brand cater to the emerging maximalist aesthetic? In what ways can you appeal to consumers desiring statement pieces?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Embedded Lending
Tech companies enhance their offerings with Buy Now, Pay Later financial services
Trend - Embedded lending is reshaping financial services by allowing non-financial companies to offer loans and financing, such as Buy Now, Pay Later (BNPL) options exemplified by Apple Pay Later. This trend extends beyond consumer finance into the B2B realm, providing small and medium-sized businesses with faster access to capital through various funding methods like merchant cash advances and revenue-based financing.
Workshop Question - How can your brand leverage embedded lending to enhance customer experiences and create new revenue streams through tailored financial solutions?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Pop-Up
Brands host in-person marketing activations with a focus on sustainability
Trend - Brands are hosting in-person activations to showcase new products, campaigns, and other branded materials through a sustainable lens. These events highlight the brand's environmental impact and promote social responsibility, educating consumers on their environmental footprint with the goal of raising awareness.
Workshop Question - How can your brand communicate its mission through marketing activations?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Legacy Branding
Celebrities establish legacy brands in the fashion industry
Trend - Following the footsteps of a select few, more celebrities are using their popularity to establish fashion houses as their legacy brands. This route allows celebrities and influencers ownership over their image--and the opportunity to establish themselves outside of rapidly-changing modern trends.
Workshop Question - How is your brand aligning with rapidly evolving trends while prioritizing longevity?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Consumer Marketplace
Brands are launching first-party storefronts to connect consumers to others
Trend - Brands across multiple industries are launching consumer-to-business-to-consumer (C2B2C) storefronts. C2B2C offers consumers discounts on products and enables consumers to sell unwanted products while the business handles transactions and verifies the quality of listed items.
Workshop Question - How might your brand benefit from connecting its consumers via an online marketplace or forum?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Themed BBQ
BBQ meal kits with specific cuisines or themes help reduce planning when grilling
Trend - BBQ-themed gatherings are now being made easier with meal kits that feature specific cuisines or themes. These kits require less planning--allowing hosts to reduce time spent prepping while offering diverse and higher quality options for guests.
Workshop Question - How could your brand balance convenience with quality?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Nostalgic Collectible
Brands re-release or reference iconic 90s' toys for nostalgic consumers
Trend - The current 90s revival in pop culture has extended to toys that were once central in the childhoods of Millennials and Gen X. Brands are now re-releasing classic 90s toys, or using them as inspiration in new products—evoking nostalgia while still appealing to young consumers.
Workshop Question - How could your brand create stronger emotional connections with customers through its products or campaigns?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
90s-Inspired Plush Toys
90s-Inspired Plush Toys
Rubies Launches the 'Kidrobot' Plush Toy Collection for Kids and Kidults
Rubies has launched a new plush collection dubbed ‘Kidrobot’ which features multiple pop-culture plushies for fans of franchises like Marvel, DC Comics, Warner Brothers, and SEGA. The plush toys... MORE
Nostalgia-Inducing Cereal Toys
Nostalgia-Inducing Cereal Toys
General Mills Relaunches the Collectible 'Cereal Squad' Toys
General Mills is reintroducing its popular ‘Cereal Squad’ collectible toys in specially marked boxes of ‘Cinnamon Toast Crunch,’ ‘Lucky Charms,’ ‘Trix,’ ‘Honey Nut Cheerios,’ ‘... MORE
Toy Package-Themed Footwear
Toy Package-Themed Footwear
New Balance and DAHOOD Reference Action Figures from the 80s
New Balance introduces a new pack of the 57/40 along with DAHOOD—the duo reference a retro aesthetic for the season. The new footwear models are carefully packaged in a limited edition blister... MORE
Street Style Digital Pets
Street Style Digital Pets
The Supreme Tamagotchi Gives the Toy Pet a Hip Makeover
The Supreme Tamagotchi digital pet is a hip take on the classic 90s toy that’s ready to provide fashion-minded consumers with an unexpectedly nostalgic product for their collection. Unveiled... MORE
Virtual Pet Collectibles
Virtual Pet Collectibles
The Neopets Metaverse Collection Shares Algorithmically Generated NFTs
Neopets is appealing to a new generation of collectors with The Neopets Metaverse Collection created in partnership with Solana-based exchange Raydium. The collection introduces 20,500... MORE
Waste-Free Fashion
Fashion brands offer DIY zero-waste or sustainable clothing
Trend - Emerging brands' efforts at sustainable fashion are effective when they require some work from customers. Products like zero-waste patterns and clothing that can be composted once they're no longer needed cater to consumers who are willing to put in more effort to live sustainably.
Workshop Question - How could your brand prioritize sustainability in a way that's authentic and effective?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Advanced Baking
Baking kits are being offered with more upscale designs and ingredients
Trend - Elevated baking kits are giving consumers the opportunity to make the more sophisticated baked goods they see in stores or on social media, at home. The advanced flavors and designs of these kits make them suitable for everything from hosting to shared experiences with family.
Workshop Question - Which changing consumer behaviors or lifestyles could your brand better appeal to?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Advanced Baking Kits
Advanced Baking Kits
The ‘Reach For The Stars Shaker Cookie Kit’ Makes Picturesque Cookies
The ‘Reach For The Stars Shaker Cookie Kit’ is an Uncommon Goods exclusive product. Advanced bakers and those with a sweet tooth can learn how to make Instagram-worthy shaker cookies using this... MORE
DIY Spill Cake Kits
DIY Spill Cake Kits
The DIY Rainbow Surprise Spill Cake Kit is the Perfect Addition to Any Party
No party is complete without a cake, and the ‘DIY Rainbow Surprise Spill Cake Kit’ makes baking the trendy treat simple and easy. The spill cakes have been seen on various social media... MORE
Floral-Infused Donut Kits
Floral-Infused Donut Kits
The 'Lemon Lavender Doughnut Baking Mix' Makes a Dozen Donuts
The ‘Lemon Lavender Doughnut Baking Mix’ is a new addition to FarmSteady’s collection of baking kits. The brand’s kits are easy to follow and pre-measured, so everyone, no matter their skill... MORE
Edible Flower Cake Kits
Edible Flower Cake Kits
Bake Believe's DIY Bloom Cake Kit Features Organic Cake Mix
Bake Believe’s DIY Bloom Cake Kit lets both amateur and experienced bakers create their very own artisan edible flower dessert conveniently at home. Founded by mom and baking enthusiast Fiona,... MORE
Over-the-Top Baking Kits
Over-the-Top Baking Kits
Duncan Hines' Epic Baking Kits Take Inspiration from Social Media
Duncan Hines created Epic Baking Kits that make brightly colored cakes, cookies and brownies, and include the frosting, decorative details and other necessary additions to create over-the-top treats.... MORE
Grape Apparel
Upcycled grape skin leather is becoming a popular sustainable material
Trend - Alternative leather made from upcycled grapes is becoming more popular in clothing and accessories, with everything from sneakers to vegan leather jackets being made with this emerging, sustainable material.
Workshop Question - How could your brand more effectively prioritize sustainability?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends