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FuturistU > Retail > How to be Retail Resilient > Module 4 / 4

Retail Resilient: Many-to-Many

Instructor: Ady Floyd
Brand Engagement
Download the Brand Engagement Trend Report
The retail industry has never seen such a large divide between consumers wanting to shop local and wanting to shop conveniently aka looking at the “Amazon Effect”. This module is designed to help retailers strike a balance between global and local demand. Partnerships have always been a key tool to battle big brand skepticism, and so this module shows retailers how to look for new opportunities all around them, while meeting the needs of shoppers in their own backyards, and beyond.
Related Trend Report: Brand Engagement
Workshop Question:
Consider a partnership with a local business within, or adjacent to, your won industry. What does that look like?
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Featured Insights

Local Gift-Box
Brands are curating gift boxes with artisanal goods from independent businesses
Trend - Brands are launching specially curated and accessibly priced gift boxes that feature products from small businesses and local artisans. These initiatives are not only effective in satisfying a consumer need but also provide relief for independent businesses, impacted during the ongoing pandemic.
Workshop Question - How could your brand accommodate the gifting needs of consumers during a health pandemic?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Imperfect Produce
Brands are selling discounted fruits and vegetables with minor imperfections
Trend - Grocery brands are offering subscriptions that deliver fruits and vegetables with minor imperfections, often discarded by traditional markets. These items, which are perfectly good for consumption, provide consumers with a mindful way to support local farms and save money on groceries.
Workshop Question - How can your brand tap into the growing demand for sustainable, waste-reducing solutions?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Designer Mooncake
Brands are releasing luxurious mooncakes for the Mid-Autumn Festival
Trend - Brands are creating luxurious mooncakes to offer consumers a more lavish and visually appealing snacking experience. Mooncakes are traditional Chinese pastries that are commonly enjoyed during the Mid-Autumn Festival to symbolize harmony and family.
Workshop Question - How can your brand enhance its marketing strategies using luxury assets and materials?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Curated Cheese
Monthly cheese subscriptions make artisanal products more accessible
Trend - Brands are debuting monthly cheese subscription services to expose customers to local and global artisinal cheeses. The subscription format ensures consistent profit expectations, allowing curators the freedom to include new, unique, and hard-to-find flavors for customers to enjoy.
Workshop Question - How could your industry become more accessible to new customers?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Zero-Carbon Packaging
Carbon-neutral packaging becomes a priority for eco-focused brands
Trend - Brands that offer products with no carbon impact have to consider how these products will be packaged and/or delivered in order to fulfill their claims. Now, more carbon-neutral (or positive) packaging options are becoming available as the move towards sustainability becomes more urgent.
Workshop Question - How could your brand better prioritize sustainability with measurable impact?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Subscription
Sustainable F&B subscriptions are making eco-friendly consumption simpler
Trend - As consumers look for ways they can live more sustainably, they're turning to brands that curate eco-friendly subscription boxes for food and beverages. Products in this space include everything from sustainable meal kits to wines.
Workshop Question - How could your brand make sustainable consumption easier for its customers?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Subscription Grocer
Grocery subscription services help users access limited or affordable items
Trend - The pandemic fueled online grocery orders, and it made way for an increase in grocery subscription services that consumers can use to have food items delivered to them on a consistent basis. These services typically provide access to more affordable and/or limited products.
Workshop Question - How could your brand prioritize accessibility in its product offerings?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Food Lockers
Restaurants are using locker-like technology to offer contact-free food pickups
Trend - Fast food chains, restaurants, and ghost kitchens have begun using smart locker devices to store customers' takeout orders, streamlining the pick-up process while ensuring ordered food items remain at optimal temperatures.
Workshop Question - How could your brand create more efficient consumer experiences?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
App Catering
App-based catering platforms help users remain organized
Trend - Some brands are making the process of catering food easier for both businesses and end users through the use of virtual platforms. App-based ordering systems help users plan and organize catered meals with minimal communication.
Workshop Question - How could your brand help streamline its customers' purchase journeys?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Local Retail
Large retailers incorporate elements of local products or materials into their stores
Trend - In order to help support local economies, some multinational companies are selling locally sourced products, or building their stores with locally sourced materials. This shift comes as small businesses and economies struggle to catch up in a post-pandemic world.
Workshop Question - How could your brand help support its local economy?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upscale Meal Kit
Brands release gourmet at-home meal kits
Trend - Meal kits typically offer convenience for time-strapped consumers, but some brands are changing the primary function of these products from being convenience-based, to a way to experiment with upscale flavors and ingredients.
Workshop Question - How is your brand catering to the more experimental consumer?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends