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eLearning > Lifestyle > Leisure & Play > Module 2 / 4

Play Through Resonance

Instructor: Courtney Scharf
Experiential Dining
Download the Experiential Dining Trend Report
This module is focused on the human desire for resonance as it relates to current entertainment and lifestyle trends. Here, we discuss the current mental state of consumers today, with a particular focus on loneliness and how it’s impacting the leisure landscape.

Memes are one of the first topics we explore, with a particular focus on examples that focus on undermining the “highlight reel” or glamorization so often seen on social media. From there, we teach you about other forms of entertainment that break down barriers between people and help them feel more authentically connected, like vlogging and live-streaming.
Related Trend Report: Experiential Dining
Workshop Questions:
1. How are you connecting consumers to one another?
2. How could you better support the community surrounding your brand?
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Featured Insights
Aesthetic Exhibition
Galleries and museums adopt Instagram-worthy exhibits for mass appeal
Implications - As the experience economy continues to grow, typically traditional businesses and destinations are adapting as a means to gain exposure and engagement. Museums, galleries and exhibits are participating in this shift by collaborating with artists and holding exhibits that speak more to bold, share-worthy designs and aesthetics as opposed to simply cultural or historic significance. Catering to an Instagram-obsessed generation, these curated exhibits are not only exposing art to new generations, but they’re also changing the way art, culture and educational activities are perceived and experienced.
Workshop Question - What is the most traditional aspect of your business? What element of that could you adapt or reinvent to attract younger, experience-seeking consumers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Narrative Dining
Restaurants and brands are creating story-based dining experiences
Implications - Brands are modernizing the age-old ritual of storytelling during gatherings by curating preset narratives around the dining experiences they offer. These businesses are catering to the growing consumer desire for experiential points of distinction in their purchase decisions, while establishing a clear and intimate connection between customer and brand.
Workshop Question - How can your brand create more immersive and intimate connections with its customers?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Drive-In Culinary
Drive-in culinary experiences are popular amidst pandemic restrictions
Trend - Food brands are offering consumers distinct and safe experiences by centering dining into drive-in formats. These dining experiences are being experimented with by everything from fast food chains to fine dining restaurants.
Workshop Question - How is your brand prioritizing both recreation and safety?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alt Nightclub
Nightclub experiences are revamped in light of public health restrictions
Trend - Nightclub experiences around the world have inevitably been limited as the COVID-19 pandemic continues, so businesses in this space have explored other creative options. Everything from virtual nightclubs to club venues converted into galleries are offering unique alternatives to traditional clubbing experiences.
Workshop Question - How is your brand prioritizing customer experiences despite restrictions?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Outdoor Museum
The popularity of outdoor art experiences is rising during the COVID-19 pandemic
Trend - Many museums and cultural institutions are adapting to the COVID-19 pandemic by offering immersive outdoor experiences. Whether it is a guided walking tour or an on-site exhibition, these initiatives offer something exciting to visitors.
Workshop Question - Conceptualize an indoor experience that is adapted for outside.
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Drive-In Renaissance
Drive-in entertainment is experiencing a revival amid the COVID-19 pandemic
Trend - Companies are launching special drive-in experiences for events that were previously enjoyed in person. Since it offers little to no physical contact, this form of entertainment is being revisited during the COVID-19 pandemic and will potentially be deployed after lockdown measures are fully lifted by the government.
Workshop Question - How might you rethink your business operations with respect to current concerns for health and safety?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Isolated Dining
Restaurants are curating and normalizing one-person dining experiences
Trend - Restaurants are offering unconventional ways of dining by curating singular experiences in order to encourage self-connection and normalize solo dining to break the social stigma that surrounds it.
Workshop Question - What can your brand do to curate singular experiences and encourage self-connection for consumers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vegan Event
Events based on veganism promote plant-based lifestyles
Trend - With veganism increasingly popular among both eco and health-conscious consumers, brands within this space are creating events that allow people who follow vegan diet and lifestyle choices to connect with one another while experiencing new products. This shift comes as brands aim to foster a sense of community among like-minded customers in order to better establish brand loyalty.
Workshop Question - Consider how your brand could create a sense of community for its customers.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Theatrical Retail
Retailers take cues from the entertainment space
Trend - As the need for up-leveled in-store experiences continues to rise, retailers are looking outside their typical industries for inspiration. More specifically, retailers are looking to the immersive theatre space to inspire their brick-and-mortar strategies.
Workshop Question - How can you create a more theatrical purchasing experience for your consumers?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fast Food Luxury
The fast food industry opens itself to opportunities in the luxury market
Trend - Brands in the fast-food space are entering the luxury market (or vice versa) in a way that allows for crossover appeal for varying demographics. Whether in food items or in experimentation with new business models, this shift reveals how brands can collaborate with unlikely industries in order to maximize their appeal.
Workshop Question - Consider an industry that in some ways, is the antithesis of yours. How could your company expand into that space?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Greenhouse Hospitality
Social urban spaces are transformed to bring elements of nature indoors
Trend - Responding to a lack of greenery within urban areas, architects are infusing communal hospitality spaces with outdoorsy design elements. Consumers' growing desire for green spaces within busy cities makes these greenhouse-themed activations a meeting point for those seeking to be closer to nature.
Workshop Question - How can you look to nature to make communal spaces within your organization more welcoming?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends