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eLearning > Lifestyle > Leisure & Play > Module 3 / 4

Play Through Escape

Instructor: Courtney Scharf
Experiential Entertainment
Download the Experiential Entertainment Trend Report
Here, we explore the role of peoples’ desire to be immersed in experiences and how that’s playing into consumer trends in leisure. Technology has made it so that consumers are accustomed to technological distraction and immersion on a moment-to-moment basis, and as a result, have a strong need to experience a sense of escape in their free time.


This desire to be immersed typically falls into one of two categories in the world of entertainment: experiences that heavily involve and depend on being shared online, and those that are so immersive that they take the use of social media out of the picture. This module shows you the difference between the two and the advantages and disadvantages of both.
Related Trend Report: Experiential Entertainment
Workshop Questions:
1. If your brand were to create an immersive experience, what would that look like?
2. How are you tapping into consumers' desire to be fully immersed?
Jeremy Gutsche Keynote Speaker
Featured Insights
Virtual Zoology
Zoos and national parks are turning to VR for more ethical viewing practices
Implications - Virtual reality is now being incorporated into the zoos and parks industry for more cruelty-free animal viewing. Whether actively preventing harm, or avoiding the consequences of keeping animals in captivity, virtual applications in zoology will slowly result in a more ethical form of understanding wildlife for the average consumer. With more public information on the downfalls of animal captivity and poaching, and as consumers increasingly seek out experiences that align with their personal values, this application of VR and smart technology serves to assuage consumer guilt while still giving them the informative and immersive experiences they crave.
Workshop Question - How can your brand incorporate virtual or augmented reality in a way that exceeds real-world experiences?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Techtivity
Brands are engaging young consumers with virtual fitness products
Implications - Progression into parenthood sees health-focused Millennials looking to parallel their devotion to fitness into their children’s lives. As a result, brands pull ideas from technological markets, such as virtual reality, as a way to offer innovative new solutions to traditional activities of play. Younger generations growing up in the digital age understand the importance of being digitally connected in all facets of their lives.
Workshop Question - How can your brand increase technological connectivity to enrich the lives of your consumers?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Virtual Skill-Building
Virtual skill-building platforms are aimed at children
Trend - Brands are creating virtual services that help children learn various skills online. These platforms include everything from language-learning to virtual cooking camps--all of which prioritize skill-building in children.
Workshop Question - How is your brand responding to changed habits amidst the ongoing pandemic?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
VR Livestream
Virtual reality is being adopted into live events and shows
Trend - The use of virtual reality in the process of engaging with live content is on the rise as networks look for more creative ways to engage their audiences. These VR experiences are able to create distinct interactions for customers, without them having to leave their homes.
Workshop Question - How is your brand being creative in how it appeals to customers at home?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Cosmetic
Cosmetic brands are being more experimental with their virtual experiences
Trend - Distinct virtual experiences that are facilitated by cosmetic brands are on the rise as businesses look to balance customer and employee safety with their bottom line. Experiences include everything from virtual game pop-ups to virtual makeup studios.
Workshop Question - How could your brand balance safety and experience?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
VR Fitness
Standard home fitness experiences are adapted with virtual reality
Trend - The incorporation of VR into home fitness systems and experiences is on the rise, with everything from treadmills to stationary bikes being adapted with enhanced virtual features for users to enjoy.
Workshop Question - How is your brand prioritizing experience for its customers?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mixed-Reality Franchise
Brand franchises are looking to expand into the realm of VR & AR tech
Trend - Realizing the potential of virtual reality and augmented reality, many brands are embracing these technologies to develop new products. Known for their eclectic presence, franchise companies, in particular, are striving to deliver something innovative to consumers by turning familiar licensed products into new experiences.
Workshop Question - How can your brand utilize mixed-reality technology like VR and AR?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Open-House
The real estate industry is turning to technology for solutions amid COVID-19
Trend - As in-person property viewings are a cause of concern during the health pandemic, real estate agents are increasingly turning to technology to continue servicing their clients. Through virtual reality, 3D tech, and social media live streams, realtors are able to continue showing properties for sale.
Workshop Question - How might you adopt an in-person service to the virtual environment?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Experiential Play
Children's toys and products incorporate augmented reality to enhance experience
Trend - With tech and STEM-learning functions now being a large part of the emerging children's toy space, brands are incorporating elements of augmented reality into once-standard children's toys and retail experiences. Whether manifesting in board games or playmats, these elevated products add a unique level of interactivity to children's playtime experiences.
Workshop Question - How is your brand adapting to the generational changes that have been accelerated by rapid shifts in the modern digital age?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
VR Hospitality
VR in the hospitality space is transforming guest experiences
Trend - Brands in the hospitality space, particularly hotel brands, are incorporating Virtual Reality programs and benefits into their offerings in order to enhance guests' experience. The use of VR technology in this way enables hospitality brands to accelerate the already-immersive nature of travelling.
Workshop Question - How could your brand enhance its product/service or campaigns through the use of VR?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
VR Casino
VR allows the casino experience become a personalized immersion
Implications - There has always been a very distinct divide between physical and online casinos due to the lack of atmosphere only available in the brick and mortar setting. With the utilization of VR, brands now have the ability to bridge that gap by creating immersive experiences targeting specific audiences.
Workshop Question - How could your brand utilize VR to personalize your product offering?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends