Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
eLearning > Lifestyle > Leisure & Play > Module 3 / 4

Play Through Escape

Instructor: Courtney Scharf
Experiential Entertainment
Download the Experiential Entertainment Trend Report
Here, we explore the role of peoples’ desire to be immersed in experiences and how that’s playing into consumer trends in leisure. Technology has made it so that consumers are accustomed to technological distraction and immersion on a moment-to-moment basis, and as a result, have a strong need to experience a sense of escape in their free time.


This desire to be immersed typically falls into one of two categories in the world of entertainment: experiences that heavily involve and depend on being shared online, and those that are so immersive that they take the use of social media out of the picture. This module shows you the difference between the two and the advantages and disadvantages of both.
Related Trend Report: Experiential Entertainment
Workshop Questions:
1. If your brand were to create an immersive experience, what would that look like?
2. How are you tapping into consumers' desire to be fully immersed?
Get Better and Faster
Featured Insights
Virtual Zoology
Zoos and national parks are turning to VR for more ethical viewing practices
Implications - Virtual reality is now being incorporated into the zoos and parks industry for more cruelty-free animal viewing. Whether actively preventing harm, or avoiding the consequences of keeping animals in captivity, virtual applications in zoology will slowly result in a more ethical form of understanding wildlife for the average consumer. With more public information on the downfalls of animal captivity and poaching, and as consumers increasingly seek out experiences that align with their personal values, this application of VR and smart technology serves to assuage consumer guilt while still giving them the informative and immersive experiences they crave.
Workshop Question - How can your brand incorporate virtual or augmented reality in a way that exceeds real-world experiences?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Techtivity
Brands are engaging young consumers with virtual fitness products
Implications - Progression into parenthood sees health-focused Millennials looking to parallel their devotion to fitness into their children’s lives. As a result, brands pull ideas from technological markets, such as virtual reality, as a way to offer innovative new solutions to traditional activities of play. Younger generations growing up in the digital age understand the importance of being digitally connected in all facets of their lives.
Workshop Question - How can your brand increase technological connectivity to enrich the lives of your consumers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Mixed-Reality Franchise
Brand franchises are looking to expand into the realm of VR & AR tech
Trend - Realizing the potential of virtual reality and augmented reality, many brands are embracing these technologies to develop new products. Known for their eclectic presence, franchise companies, in particular, are striving to deliver something innovative to consumers by turning familiar licensed products into new experiences.
Workshop Question - How can your brand utilize mixed-reality technology like VR and AR?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
VR Hospitality
VR in the hospitality space is transforming guest experiences
Trend - Brands in the hospitality space, particularly hotel brands, are incorporating Virtual Reality programs and benefits into their offerings in order to enhance guests' experience. The use of VR technology in this way enables hospitality brands to accelerate the already-immersive nature of travelling.
Workshop Question - How could your brand enhance its product/service or campaigns through the use of VR?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
VR Casino
VR allows the casino experience become a personalized immersion
Implications - There has always been a very distinct divide between physical and online casinos due to the lack of atmosphere only available in the brick and mortar setting. With the utilization of VR, brands now have the ability to bridge that gap by creating immersive experiences targeting specific audiences.
Workshop Question - How could your brand utilize VR to personalize your product offering?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
VR Education
Educational platforms merge with the virtual reality space
Trend - Brands within the virtual reality space are taking advantage of the interactive nature of the technology by enhancing its ability to educate people in a variety of different fields. Whether related to training or skill-building, the adoption of VR in the educational space caters to contemporary lifestyles and routines.
Workshop Question - In what areas could your brand employ educational VR?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accelerated Therapy
Virtual reality's use in physical therapy is on the rise
Trend - VR technology is now being adopted into physical therapy, with companies and health care providers creating personalized programs that those in need can take part in at home. This form of virtual therapy aims to enhance mobility and relieve pain like its in-person program counterparts do, with the added benefit of accessibility and the increased likelihood of commitment.
Workshop Question - Where do you see virtual reality impacting your brand or industry?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Design
Augmented reality is used to test a variety of design-related concepts
Implications - The popularity of augmented reality within the entertainment space is vast, however the technology is now increasingly incorporated into functional apps that allow for the testing of design concepts before consumers purchase or move forward with them. These apps strengthen consumer loyalty for the fact that they offer consumers the perception of choice and customization, rather than pressuring them to purchase the products being sold.
Workshop Question - Conceptualize an augmented reality app that could help test and improve consumer's path to purchase.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Tourism
Virtual reality offers consumers access to travel experiences around the globe
Implications - Virtual reality is becoming a conduit for accessibility, particularly as it relates travel. The use of virtual reality as a means of exploring the world particularly appeals to consumers with limited mobility, whether for financial or medical reasons. This use of virtual reality highlights how technology is being used to keep consumers connected to the larger world.
Workshop Question - What are the changes that virtual reality is having on your industry and/or brand?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Staged Immersion
Live theater experiences are incorporating elements of VR and AR
Implications - Tech and stage theater are merging to form unique, immersive experiences that incorporate elements of virtual or augmented reality. Such experiences cater to consumers seeking both tradition and modernity in their consumption choices, with immersive AR or VR theater events helping to bridge the two to form entirely new environments.
Workshop Question - How could your brand leverage elements of AR and VR for its products, services or campaigns?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Experiential Storytelling
Storytelling mediums are being adapted with the use of VR and other tech
Implications - While visual art, cinematography and graphic design are all traditional modes of conveying a story and message, modern technology is adapting to these mediums by integrating AR and other digital tools into the mix. From comic books that offer a virtual 360 experience to books that utilize voice-control capabilities, these adaptations showcase how traditional storytelling mediums are adapting to be not only more high-tech but also experiential in nature.
Workshop Question - What technological tools could you utilize to add more storytelling elements to your brand or services?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends