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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Demographics > Micro-Generations Matrix > Module 4 / 5

Millennial Micro-Generations

Instructor: Armida Ascano
Millennials
Download the Millennials Trend Report
This module focuses in on the most-discussed, yet least-liked generation: Millennials. Millennial trends have an undeniable impact on society, but how does one make sense of the plethora of opinions surrounding this generation? The Micro-Generations Matrix sees three Millennial Micro-Generations: the Nouveau, Mid, and Pro Millennial.

Despite the rampant stereotypes surrounding this generation, Trend Hunter attempts to take a more objective approach to Millennial trends and the motivations of this varied group. Acknowledging that no 21 year-old feels the same as a 35 year-old, Chief Insights Officer Armida Ascano will walk you through the similarities and differences of the world's most notorious generation.
Related Trend Report: Millennials
Workshop Questions:
1. How could you help the Pro-Millennial battle Millennial misconceptions?
2. What is one small tweak that could help soothe Mid Millennials' anxieties?
3. How would your company change if Nouveau Millennials had more responsibility?
Get the 2024 Trend Report FREE

Featured Insights

Streamlined Support
Devices built into chat apps create closeness among young consumers
Implications - Given Millennials are the largest generation in North American history, Trend Hunter splits the Millennial group into three micro-generations. The Nouveau Millennial is the youngest of the group; through a combination of professional dissatisfaction and a dependency on interpersonal relationships due to helicopter parenting, this group is more reliant on their friend groups. Services that facilitate bonding in this group's recognized communication channels help them balance important friendships with their newly attained adult responsibilities.
Workshop Question - What can you do to encourage bonding among fans of your brand?
2.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Event-Planning Apps
Social Event-Planning Apps
'PotluckHub' Helps Users Host Parties and Celebrate with Friends
The ‘PotluckHub’ app is a simple, intuitive solution for consumers that will enable them to seamlessly connect with their social group to plan a get-together. Suitable for use with... MORE
Social Health-Tracking Apps
Social Health-Tracking Apps
The 'Wellnite' App Sends Alerts to Loved Ones When You're Stressed
Many consumers are now utilizing health-tracking technology to help ensure they are getting the right amount of exercise and nutritious food, but the ‘Wellnite’ app has been developed to... MORE
Question-Based Social Apps
Question-Based Social Apps
'Queskr' Allows Users to Quickly Ask Questions and Get Answers
The ‘Queskr’ social network comes as results-driven platform that will enable users to interact with one another by utilizing questions as the main form of communication. The platform... MORE
Guided Conversation Apps
Guided Conversation Apps
The Supportive App Helps Build Friendship and Love
The key to any relationship, be it a friendship or a romantic partnership, is good communication, and the Supportive app is a tool that helps people to better express their thoughts and feelings.... MORE
Milestone Social
The competitive older Millennial is satiated with adult achievement-sharing sites
Implications - The Millennial generation is the largest in North American history; Trend Hunter splits the group into micro generations, identifying the 'Pro Millennial' as the oldest. The Pro Millennial uses social media more competitively than other Millennial groups as it entered into their lives during early adulthood when future planning was already a focus. Social media sites that enable milestone sharing appeal to this generation as they provide an opportunity to share more meaningful content they can be proud of.
Workshop Question - How are you appealing to the Pro Millennial's competitive nature?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Slim Proposal-Streaming Cases
Slim Proposal-Streaming Cases
This Thin Engagement Ring Box Broadcasts Proposals to Social Media
This thin engagement ring box not only features a more discreet design, it also doubles as a phone cover that is capable of capturing your proposal live. Designed by James Ambler and Keith Glickman,... MORE
VR Personal Memories
VR Personal Memories
The Facebook VR Memories Feature Presents Photos in a 3D Space
The new Facebook VR Memories feature utilizes AI to convert 2D photos and videos into a virtual 3D space. Debuted at Facebook’s F8 conference, this new VR feature showcases Facebook’s... MORE
Familial Memory Diary Apps
Familial Memory Diary Apps
The 'MyBabyBio' Online Baby Diary Keeps Memories Private and Secure
The rise of sharenting (parents who overshare pictures and updates of their kids on social media) has created newfound worries about privacy, so the ‘MyBabyBio’ app is an online baby... MORE
Social Investment-Sharing Platforms
Social Investment-Sharing Platforms
'MoneyGoat' Helps Users Share Tips and Info for Easy Investing
Knowing how to properly invest comes with time and experience, but the ‘MoneyGoat’ platform aims to help speed things up for those who want a better way to find the best opportunities to... MORE
Corporate Culture Social Media
Corporate Culture Social Media
Pandora Shows Its Organizational Culture On Twitter
When people think of corporate culture social media, they might assume that it would be filled with client-facing promotions. Though that may be the case most of the time, the ‘Life @ Pandora&#... MORE
Monetary Mindfulness
Mental health and finance combine to motivate younger consumers
Implications - Younger consumers who are just starting to consider their financial goals often find the money management process daunting and stressful. To alleviate this, the finance world is becoming more mindful of mental health and the need for holistic motivation. This shows a more sensitive, informed approach to a youth demographic who is delaying traditional milestones.
Workshop Question - How can you help ease the stresses of the youth demographic?
1.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gym-Style Financial Services
Gym-Style Financial Services
'The Financial Gym' Helps People Approach Money Like Personal Fitness
Going to the gym is a commitment that requires constant showing up to become stronger, more skilled and closer to achieving one’s goals—The Financial Gym takes cues from this model to offer... MORE
Monetary Payment Goal Apps
Monetary Payment Goal Apps
'ShowUpToIt' Has Users Create Goals and Complete Them or Pay
It can be difficult to create goals and stick to them, so ‘ShowUpToIt’ is a web app that enables users to have a bit more encouragement to get things completed. ‘ShowUpToIt’... MORE
Behavioural Goal-Achievement Platforms
Behavioural Goal-Achievement Platforms
'stickK' is a Free Productivity App Based on Yale Studies
Everyone sets goals for themselves both big and small, but achieving those goals comes with mixed rates of success; stickK is a new productivity platform that uses empirically proven techniques to... MORE
play_circle_filled Motivational Mobile Banking Ads
Motivational Mobile Banking Ads
This Alpha Bank Commercial Shows How Easy Its Services are to Use
For many Millennials, it’s often difficult to find the motivation to go into a bank to take care of their personal finances, which is why this new Alpha Bank ad that promotes the company’... MORE

Insights by Trend Hunter AI

Decentralized Social
Developers are launching decentralized content platforms
Trend - Independent developers are using shared protocols to create decentralized content aggregator platforms. Companies do not own or moderate these platforms, which offers better privacy than large alternatives. Many of these platforms communicate with one another to form the 'Fediverse.'
Workshop Question - How could your brand adapt to, decentralized social media platforms to better reach modern consumers?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fediverse Content Platforms
Fediverse Content Platforms
'Lemmy' is a Decentralized Fediverse Content Aggregator
Lemmy is a self-hosted social link aggregation and discussion platform that is free and open-source. It is not controlled by any company, and does not have any advertising, tracking, or data-... MORE
Decentralized Social Media Platforms
Decentralized Social Media Platforms
Meta Launched Threads, a Decentralized Alternative to Twitter
Meta’s Instagram team has created a new app called Threads for sharing text posts and joining public chats. Users can use their Instagram accounts to log in and create posts that are up to 500... MORE
play_circle_filled Decentralized Microblogging Platforms
Decentralized Microblogging Platforms
Kbin is a Decentralized Content Aggregator on the Fediverse
‘Kbin’ is a modular, decentralized content aggregator and microblogging platform running on the Fediverse network. It can communicate with many other ActivityPub services, such as... MORE
Decentralized Onboarding App Processes
Decentralized Onboarding App Processes
Mastodon is Simplifying its Sign-Up to Attract Users
Mastodon is a decentralized network where users are able to select from various services with each one independently operated. Currently, the platform allows users to choose from over 12,000... MORE
Invitational Social App Expansions
Invitational Social App Expansions
The Bluesky App is Only Available by Invitation
Jock Dorsey’s alternative to Twitter, the Bluesky app is now available to users only by invitation and expands to Android devices after it arrived in the App Store earlier this year in February.... MORE
Wealth Accessibility
Gen X as a whole is more focused on building generational wealth
Trend - As a whole, Gen X is being very intentional about building generational wealth. This demographic is using family-centric investment and banking services to not just build wealth, but to establish financial literacy among family members.
Workshop Question - How can your brand prioritize accessibility in its area of expertise?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Children-Focused Investment Apps
Children-Focused Investment Apps
Hapi Assists Parents in Planning for Their Child's Future
UK-based start-up Hapi has launched a self-titled app designed to support parents with the process of planning and investing for their children’s future. The app allows users to open junior... MORE
Web3-Focused Digital Banks
Web3-Focused Digital Banks
Cogni is Creating a Web2 to Web3 Mobile Banking Platform
Cogni sets itself apart as the first lifestyle-focused digital bank and it is creating a first-of-its-kind Web2 to Web3 mobile banking platform to serve consumers who want to modernize their... MORE
Kid-Focused Finance Apps
Kid-Focused Finance Apps
ABN Amro Launches a Financial Literacy App for Children
ABN Amro is partnering with Swedish firm Gimi to create a financial literacy app for kids. Using the app, youngsters may communicate with their parents about the chores they do for money as well as... MORE
Financial E-Learning Experiences
Financial E-Learning Experiences
Fidelity Launches the Financial-Focused Fidelity Stack Experience
Fidelity is turning to the metaverse to improve financial literacy education. The investment company recently launched the new Fidelity Stack experience. Customers and associates can visit the... MORE
Asset-Pooling Investment Platforms
Asset-Pooling Investment Platforms
The 'Huddl' Investment Marketplace Lets Users Invest Together
The ‘Huddl’ investment marketplace is a collaborative approach to investing that will provide consumers with a different way to invest their money. The platform works by letting... MORE
Chat Commerce
Brands are enabling users to order and pay for products directly via messaging apps
Trend - Retailers are utilizing social messaging apps to allow shoppers to interact with businesses and pay for products while they remain in-chat. What this means is that shoppers can use their favorite messaging channels to discover products, place orders, make payments, and track packages.
Workshop Question - How could your brand better prioritize convenience and personalization?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pay-in-Chat Instagram Updates
Pay-in-Chat Instagram Updates
Mark Zuckerberg Launches a 'Payments in Chat' Feature on Instagram
Meta CEO Mark Zuckerberg took to Instagram today to announce that the social media platform will be launching a ‘Payments in Chat’ feature that will enable Instagram users to purchase... MORE
Social Messaging Money Transfers
Social Messaging Money Transfers
Viber Enters the World of Fintech with 'Payments on Viber'
Viber, a leading messaging app owned by Rakuten, has announced the launch of its first fintech venture, ‘Payments on Viber.’ The new service will allow users to create digital wallets... MORE
Chat App E-Commerce Integrations
Chat App E-Commerce Integrations
'Charles' Seamlessly Blends Chat Services with Online Retailers
‘Charles’ is a conversational e-commerce company that aims to seamlessly integrate online shopping avenues to real-time chatting applications. The company recently raised $20 million USD... MORE
Communication App Shopping Experiences
Communication App Shopping Experiences
WhatsApp Flows Allow for In-App Booking and Shopping
WhatsApp Flows are a new kind of shopping experience for merchants and users alike to support in-app purchases or booking to help complete transactions all inside the brand’s app. The... MORE
Conversational E-Commerce Features
Conversational E-Commerce Features
Attentive Debuts New SMS-Based Text-to-Buy Solution for Shopify
Attentive is a leading “conversational commerce” platform that aims to rethink business-to-consumer communication via SMS-based software solutions. The company’s unique platform... MORE
Authentic Sharing
Some demographics are turning to more authentic forms of social sharing
Trend - As large social media platforms prioritize filtered aesthetics and monetization, some consumers are turning to social platforms that focus on more authentic forms of P2P interaction. These platforms and forums help users share moments and opinions that are less curated and more honest.
Workshop Question - How could your brand prioritize authenticity in its products, services or campaigns?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Spontaneous Photo-Sharing Applications
Spontaneous Photo-Sharing Applications
BeReal Prompts Users to Take No-Edits Pictures Daily
‘BeReal’ is a mobile social networking application that places emphasis on realism and spontaneity. The application allows users to add friends to form a network, but it does not have... MORE
play_circle_filled Safety-Focused Dating Apps
Safety-Focused Dating Apps
UnFiltered is a Dating App That Prohibits Fake Profiles and Image Edits
UnFiltered is a newly launched dating app that aims to provide users with a safe space by prohibiting fake profiles, filters, and edited photos. To accomplish this, the app only allows users to... MORE
Charming Cross-Platform Digital Journals
Charming Cross-Platform Digital Journals
The 'Hearty Journal' Keeps Memories and Entries Private
The ‘Hearty Journal’ digital journal is a cross-platform tool for users seeking out a way to keep their memories and experiences securely documented in an analog-inspired way. The... MORE
Work-Free Online Forums
Work-Free Online Forums
The Antiwork Subreddit Discusses Issues Related to the Work Force
The Antiwork Subreddit is an online forum for those interested in a work-free life. Users who want to end work or are curious about ending it can find engaging content to encourage their ideas. Much... MORE
App-Based Parenting
Businesses offer parenting apps that go beyond raising infants
Trend - While parents have access to apps that help them raise infants, apps that help users with parenting throughout their children's many developmental stages are just now becoming popular. These apps help caregivers with everything from scheduling to prioritizing their kids' mental health.
Workshop Question - How could your brand make its customers' lives easier?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Comprehensive Parenting Apps
Comprehensive Parenting Apps
ParentPal is an App that Takes the Guesswork Out of Parenting
To take the guesswork out of parenting, there is a new daily tool to help ease the stress and anxiety and support the joy of parenting - ParentPal. The all-in-one parenting app was created by... MORE
Science-Backed Parenting Apps
Science-Backed Parenting Apps
Parenting Guide from Lasting is an App Dedicated To Parents
Lasting, a marriage counseling app owned by Talkspace, has announced the launch of a new app for parents called ‘Parenting Guide from Lasting.’ According to the company, the new app will... MORE
Parent Photo-Sharing Apps
Parent Photo-Sharing Apps
Tinybeans Launches New Website and Safe Social Video Community Feature
Tinybeans, a private photo-sharing and journaling app for parents, has acquired the parenting website Red Tricycle. Thanks to this acquisition, the brand has announced that it will be introducing &#... MORE
Stress-Free Co-Parenting Apps
Stress-Free Co-Parenting Apps
WeParent Helps Separated Parents Manage Schedules and More
WeParent is a stress-free co-parenting app created by a Stanford Ph.D. in Psychology that helps separated parents and extended family manage their custody schedules, organize calendar and lists,... MORE
play_circle_filled Advice-Giving Parent Apps
Advice-Giving Parent Apps
Parent Cue Gives Parents Advice on What to Tell Their Kids for 936 Weeks
It’s natural that parents want their children to be healthy and feel loved, however, some parents don’t always know what to say or do to encourage that – cue Parent Cue. The app offers... MORE
Gen Z Investing
Investing for young Gen Z consumers is made easier with apps and communities
Trend - Gen Z is entering a new world of fintech, and banking apps, community platforms and services are being designed to help them navigate investing in the modern age. These platforms ensure that young consumers are able to set themselves up for the future in today's changing financial landscape.
Workshop Question - How could your brand better prioritize customer education and support?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z-Oriented Fintech Banking
Gen Z-Oriented Fintech Banking
Hero Financials is an Alternative Banking Solution for Canadians
Hero Financials is providing Canadian kids and youth an alternative banking solution to manage and monitor their funds. The service is designed to address the unmet financial needs of Gen Z while... MORE
Teen-Targeting Investing Apps
Teen-Targeting Investing Apps
This App Helps Teens Invest Responsibly With Parental Permission
A pair of entrepreneurially minded college students have launched a new investing app that is specifically focused towards members of the Gen Z age group who want to be able to dip their toes in the... MORE
Teen-Focused Crypto Investment Apps
Teen-Focused Crypto Investment Apps
Step Launches First-Ever Crypto Investment Product for Teens
Step, an all-in-one, crypto-forward financial app dedicated to teens and young adults, has announced the launch of its new crypto and stock investment product. As a result of the new offering, the... MORE
Teen-Targeted Investment Apps
Teen-Targeted Investment Apps
The 'Bloom' App Helps Users to Build Longterm Wealth
The ‘Bloom’ app is an investment platform developed with teens and 20-somethings in mind to help them get started building longterm wealth in a decidedly easy, hands-off manner. Users... MORE
Investing Gen Z Group Chats
Investing Gen Z Group Chats
Finary Raises Money to Build the Investing Chat Platform
Finary is a platform that is focused on next-generation investments. It helps the new generation create an online community to better understand the world of investments. Offering a digital platform... MORE
Focused Mood-Boosting
Apps that prioritize mental wellness offer more focused functions
Trend - Wellness and mindfulness apps that are designed to boost users' moods are becoming more focused rather than offering several functions and uses. Apps in this space include ones that recommend mood-boosting podcasts to quick daily journaling prompts.
Workshop Question - How could your brand better prioritize its customers' and/or employees' wellbeing?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Home Décor Meditation Apps
Home Décor Meditation Apps
HoMedics Debuts a Reimagined Sandscape Table Called 'drift'
HoMedics, the beloved personal wellbeing brand, recently expanded its portfolio with the introduction of drift—a cutting-edge portable wellness device. Featuring a glass overlay with a bed of... MORE
Multi-Sensory Mental Health Apps
Multi-Sensory Mental Health Apps
The 'Zensory' App Helps Support Focus and Relaxation
The ‘Zensory’ app is a digital tool for users seeking out a way to take more control over their mental health and wellbeing by harnessing the power of multi-sensory experiences. The app... MORE
Female-Empowering Mindset Apps
Female-Empowering Mindset Apps
The Ana App is a Personalized Women's Mindset Coach by Roxy Earle
Confidence guru, body activist, and Tv star Roxy Earle unveiled the Ana app. The app will launch on February 13th, on National Self Love Day. It aims to empower women through mindset coaching. Users... MORE
Minimalist Mindful Journal Apps
Minimalist Mindful Journal Apps
'Boom Journal' Helps Change a Person's Energy and Attitude
The ‘Boom Journal’ mindful journal app is a digital solution for users looking to boost their energy and attitude in a simple yet effective way each day. The app works by enabling users... MORE
Mood-Based Podcast Apps
Mood-Based Podcast Apps
The 'Kradl' Podcast App Offers Content Suggestions Based on Mood
The ‘Kradl’ podcast app is a mood-based audio exploration platform for users to find exactly the kind of content they’re looking for to suit how they’re feeling. Users can... MORE
Private Socials
Emerging social media platforms are focusing on privacy
Trend - With criticisms around excessive social media use and the data-selling that goes along with it, some brands are releasing social media platforms with limited functions and privacy features that help protect users' data, while still enabling sharing between family and friends.
Workshop Question - How is your brand prioritizing the overall wellness of its customers?
2.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Private Family Media Apps
Private Family Media Apps
Lalo Launches an Application to Memorialize Your Loved Ones
Lalo is a new application that functions as a digital scrapbook, allowing customers to memorialize loved ones, create “spaces” to share memories, and invite friends and family to collaborate.... MORE
Collaborative Newsletter Platforms
Collaborative Newsletter Platforms
'TogetherLetters' Helps Users Connect Outside of Social Media
‘TogetherLetters’ is positioned as a way for consumers to stay connected with one another in more passive, authentic manner outside of social media by utilizing a newsletter-inspired... MORE
Healthy Social Media Apps
Healthy Social Media Apps
The 'Ruva' App Protects Privacy and Discourages Addictive Scrolling
It’s common knowledge that many social media apps employ deliberately addictive interfaces and designs to keep people engaged on their platforms often at the cost of their own self-esteem... MORE
play_circle_filled Customizable Friendship-Forging Apps
Customizable Friendship-Forging Apps
This Networking App Respects Your Privacy & Preferences
Hawaii-based software company iRadius has launched a networking app that is designed to make it easier for young adults to make new friends and stay in touch with existing friends and family, whilst... MORE