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eLearning > Marketing > Marketing in the Crisis of Authenticity > Module 4 / 4

Marketing Through AI Engagement

Instructor: Gil Haddi
Gamfication
Download the Gamfication Trend Report
In the final module of our course, we look at the 3 phases of AI marketing trends and how you can seamlessly integrate them into everyday consumer interactions. From AI social listening all the way to Deepfakes, we see how technology can either be used to enhance consumer concerns and paranoia or feed the demand for targeted, personalized marketing that is specific to the individual.

AI is already making huge impacts across multiple industries and will alter the course of human and brand interactions forever. Clearly there’s a need for brands to leverage AI marketing trends to stay ahead of the curve and become part of this movement.
Related Trend Report: Gamfication
Workshop Questions:
1. In what ways can your team leverage AI to create a more personalized connection with your customer?
2. In what ways could AI be detracting from your message?
Get the 2021 Trend Report FREE
Featured Insights
Facial Billboard
Billboards take on hyper-customized features with facial recognition technology
Implications - The use of facial recognition tech in publicly placed billboards is on the rise, allowing brands to customize to consumers via a format that was once a much more passive and less-targeted form of marketing. These campaigns mimic the same level of personalization that consumers are now accustomed to in the targeted ads they receive on their phones, but have the added benefit of novelty for the unexpected platform via which they're delivered.
Workshop Question - Conceptualize a billboard with facial recognition tech that would market your product/service.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eye-Track Entertainment
Brands use eye-tracking technology to entertain and customize
Trend - The adoption of eye-tracking technologies into entertainment and marketing-related products is on the rise, offering both function and intrigue for consumers who interact with it. Such technology has vast implications in industries concerned with accessibility, gaming and/or campaigning, and offer a high level of customization for consumers.
Workshop Question - Conceptualize a product, service or campaign that could incorporate eye-tracking tech.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.
Workshop Question - How can your brand increase the productivity of consumers at home?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Parking
Tech companies are striving to make the parking experience easier for consumers
Trend - Through the increasing incorporation of various technology—from robots to artificial intelligence—companies are launching tools that will assist individuals in finding and navigating parking spaces.
Workshop Question - How can your brand use technology to create a seamless experience for consumers?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Computerized Accessibility
Tech companies are focusing on interfaces for people with disabilities
Trend - Many technology brands are addressing a gap in the industry with innovative designs that are developed to suit the needs of people with disabilities. This calls for computer companies to re-imagine their user interface to be more intuitive and accessible for this demographic.
Workshop Question - How might your brand make your product/service more accessible to people with disabilities?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Brain Control
Tech companies are developing products that can be controlled with one's thoughts
Trend - Technology companies are expanding the category of usability in new and interesting ways by building gadgets that can interpret an individual's brainwaves and turn this into a command. Where before these innovations were predominately designed for people with disabilities, they're now entering markets that include recreation and entertainment.
Workshop Question - How can your brand ensure a higher degree of usability for your product/service?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Regulated Deepfake
Social media brands are taking precautions as deepfakes enter their platforms
Trend - In the name of being able to decipher what is real and what is fake, social media platforms set guidelines and troubleshoot functional algorithms that will help them detect and flag deepfake videos that are being posted on their platform.
Workshop Question - How might your business be impacted by deepfake technology?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Frivolous Recognition
Facial recognition technologies enhance retail and viewing experiences
Trend - As new interpretations of surveillance develop, the potential of facial recognition technology is unpacked with the tech’s adoption in a range of services and experiences across different industries. From retail to art, brands seek to facilitate customizable and enhanced consumer engagement through a new mode of usage.
Workshop Question - How could your brand use facial recognition tech in its retail experience?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Detection
Emotion-detecting technologies and campaigns prioritize mental health
Trend - Emotion-detecting technology, whether used for personal or promotional purposes, is on the rise in a variety of different formats. These technologies come as companies aim to address and potentially reduce the impact of mental illness on consumers.
Workshop Question - How is your brand addressing the mental health of its customers or employees?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Landmark Engagement
Brands use digital campaigns on landmarks to enhance engagement
Trend - The use of man-made landmarks in digital promotions is on the rise, with brands incorporating modern technology with campaigns that encourage interactivity. These promotions enhance engagement and draw in Gen Z and Millennial demographics due to their aesthetic and social-focused digital habits.
Workshop Question - Conceptualize a campaign for your brand that would include a landmark.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Listening
Voice assistants are becoming accessible through headphones
Trend - While consumers have become accustomed to voice-integrated technology within the home, these integrations are expanding to headphones to streamline overall usage and create more accessibility.
Workshop Question - Consider how your brand could leverage voice technology to create a streamlined experience for your customer.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends