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eLearning > Marketing > Marketing in the Crisis of Authenticity > Module 4 / 4

Marketing Through AI Engagement

Instructor: Gil Haddi
Gamfication
Download the Gamfication Trend Report
In the final module of our course, we look at the 3 phases of AI marketing trends and how you can seamlessly integrate them into everyday consumer interactions. From AI social listening all the way to Deepfakes, we see how technology can either be used to enhance consumer concerns and paranoia or feed the demand for targeted, personalized marketing that is specific to the individual.

AI is already making huge impacts across multiple industries and will alter the course of human and brand interactions forever. Clearly there’s a need for brands to leverage AI marketing trends to stay ahead of the curve and become part of this movement.
Related Trend Report: Gamfication
Workshop Questions:
1. In what ways can your team leverage AI to create a more personalized connection with your customer?
2. In what ways could AI be detracting from your message?
Jeremy Gutsche Keynote Speaker
Featured Insights
Facial Billboard
Billboards take on hyper-customized features with facial recognition technology
Implications - The use of facial recognition tech in publicly placed billboards is on the rise, allowing brands to customize to consumers via a format that was once a much more passive and less-targeted form of marketing. These campaigns mimic the same level of personalization that consumers are now accustomed to in the targeted ads they receive on their phones, but have the added benefit of novelty for the unexpected platform via which they're delivered.
Workshop Question - Conceptualize a billboard with facial recognition tech that would market your product/service.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eye-Track Entertainment
Brands use eye-tracking technology to entertain and customize
Implications - The adoption of eye-tracking technologies into entertainment and marketing-related products is on the rise, offering both function and intrigue for consumers who interact with it. Such technology has vast implications in industries concerned with accessibility, gaming and/or campaigning, and offer a high level of customization for consumers.
Workshop Question - Conceptualize a product, service or campaign that could incorporate eye-tracking tech.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Computerized Accessibility
Tech companies are focusing on interfaces for people with disabilities
Trend - Many technology brands are addressing a gap in the industry with innovative designs that are developed to suit the needs of people with disabilities. This calls for computer companies to re-imagine their user interface to be more intuitive and accessible for this demographic.
Workshop Question - How might your brand make your product/service more accessible to people with disabilities?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Brain Control
Tech companies are developing products that can be controlled with one's thoughts
Trend - Technology companies are expanding the category of usability in new and interesting ways by building gadgets that can interpret an individual's brainwaves and turn this into a command. Where before these innovations were predominately designed for people with disabilities, they're now entering markets that include recreation and entertainment.
Workshop Question - How can your brand ensure a higher degree of usability for your product/service?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Frivolous Recognition
Facial recognition technologies enhance retail and viewing experiences
Trend - As new interpretations of surveillance develop, the potential of facial recognition technology is unpacked with the tech’s adoption in a range of services and experiences across different industries. From retail to art, brands seek to facilitate customizable and enhanced consumer engagement through a new mode of usage.
Workshop Question - How could your brand use facial recognition tech in its retail experience?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Detection
Emotion-detecting technologies and campaigns prioritize mental health
Trend - Emotion-detecting technology, whether used for personal or promotional purposes, is on the rise in a variety of different formats. These technologies come as companies aim to address and potentially reduce the impact of mental illness on consumers.
Workshop Question - How is your brand addressing the mental health of its customers or employees?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sensorial Entertainment
Brands conceptualize sensory entertainment for people with impairments
Trend - Companies are offering technological developments that help individuals with visual or hearing impairments to enjoy the arts and other entertainment-based experiences in alternative forms. These offerings allow for brands to better reach consumers that are often excluded in the design and functionality of products of both necessity and entertainment.
Workshop Question - How could your brand better cater to traditionally excluded consumer groups?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Assistant Wearable
Wearable tech products incorporate voice assistant technology
Trend - Wearable tech products are now incorporating voice assistant capabilities in order to enhance and accelerate their functions. These products have implications for a broad range of consumers, including those with various disabilities, as well as busy consumers who prefer their tech hands-free.
Workshop Question - Where could your brand add an element of voice assistance into its product/service or purchase journey.
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Design
Apps and other AI technologies streamline the interior design process
Implications - Artificially intelligent apps and chatbots are now being used to improve the process of interior decorating. These innovations are able to make interior design a more accessible practice for consumers who cannot afford to pay for the help of people in the industry, while simultaneously giving design and furniture brands unique opportunities to collaborate with the tech industry.
Workshop Question - How could your brand collaborate with an unlikely industry to form new products or services?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hyper-Targeted Campaign
Brands call out specific consumers preferences for individual appeal
Implications - As brands continue to prioritize personalization in their marketing tactics, we’re seeing brands take things a step further with hyper-targeted ads that call out specific consumer habits. Using data-driven information and location-based technology, brands are calling out individuals through social platforms as a way to connect with them on a more personal level. Moving away from "mass appeal", brands are willing to reference individual consumers as a means to create a more authentic, relatable message.
Workshop Question - How can your brand make your consumers feel noticed and appreciated?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Tech Directory
Stores leverage technology to help consumers find and learn about products
Implications - To improve brick-and-mortar retail, brands are implementing advanced technologies like store map apps and navigation tablets. Giving shoppers the power to browse and direct themselves through a store using technology satisfies the consumer desire for quick and easy in-store shopping experiences. Simplifying the consumer’s path to purchase improves omnichannel retail by reinforcing the seamlessness of today's retail landscape.
Workshop Question - How can your brand improve the consumer's path to purchase through technological advancements?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends