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eLearning > Lifestyle > Modern Foodies > Module 1 / 4

Intro to the Modern Foodie Movement

Instructor: Blaine Aberdeen
Modern Foodies
Download the Modern Foodies Trend Report
In this course, Senior Trend Hunter Account Executive Blaine Aberdeen will introduce you to the Modern Foodie and the Megatrends impacting their lives. Food is something that all of us have in common. It’s something deeply connected to tradition, nostalgia, and culture, but the way consumers are thinking about food today is very different. As a global community, the world has become increasingly connected through the internet and social media, and because of this, more interesting, Instagram-worthy food is being demanded. The virality of content is possible in ways that were never previously possible and today, almost anyone can be a foodie.


Throughout this course, we will be exploring the Modern Foodie through the lens of Trend Hunter's Megatrends; Prosumerism, Experience, and Authenticity.
Related Trend Report: Modern Foodies
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Insights by Trend Hunter AI
Leftover App
Restaurants and businesses are posting their surplus menu items on meal pick-up apps
Trend - Tech developers are launching meal pick-up apps that curb food waste and offer more accessible price points. These mobile applications allow restaurants and cafes to post their excess menu items with a discount and time windows for pick-up during off-peak hours and before closing.
Workshop Question - How can your brand help consumers build a more ethical lifestyle?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Edible Exploration
Food subcription boxes curated for discovering new foods gain popularity
Trend - The demand for ways to try new foods and flavors from home has increased steadily, with a spike during this past quarantine. During this time, Social distancing rules limited the foodie consumer's ability to explore new tastes. As a result, more subscriptions and kits dedicated to edible exploration can be seen to provide the sense of adventure that drives many food-loving consumers.
Workshop Question - How can your product or service provide consumers with an opportunity for exploration?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Restaurant Truck
The food truck model is helping restaurants and communities survive COVID-19
Trend - Thanks to their flexibility, food trucks are alleviating the economic stress for consumers and businesses during the pandemic. While designers are envisioning how mobile concepts can help restaurants struggling during COVID-19, charitable food trucks are supporting local communities.
Workshop Question - Conceptualize a mobile concept that will fit your brand's needs.
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Affordable Foodie
Brands are offering creative and cost-effective menu options, targeted at Gen Z
Trend - Food companies are attempting to cater to younger demographics by building menus that boast interesting experiences in affordable ways. Pertaining to cuisine, aesthetics, or both, the emphasis is placed on fresh, healthy, and local food, as well as on sharable plates.
Workshop Question - How can you revamp your product/service to be more affordable to Gen Z consumers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
High-Tech Frozen
Brands are tapping tech to elevate user experience in the frozen food sector
Trend - Food brands are launching frozen goods in packaging with enhanced functionality. Either geared toward measuring possible food spoilage or elevating the cooking process, these innovations work toward producing more convenience-focused solutions for the modern consumer.
Workshop Question - How might your brand enhance the convenience aspect of your product/service to accommodate the needs of consumers with busy lifestyles?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Emergency Meal
Organizations and brands are assisting food banks to meet demand during COVID-19
Trend - Many brands and not-for-profit organizations in North America are joining forces to provide food banks with much-needed supplies and workers during COVID-19. These initiatives introduce some security in meeting the demand for meals, which has significantly increased as the pandemic continues.
Workshop Question - How can your brand help in alleviating issues such as food insecurity?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Zero-Waste Pandemic
Organizations are offering food waste solutions amid the COVID-19 pandemic
Trend - Many organizations are launching funding, toolkits, and tips to help curb food waste and deliver any excess food to those who need it most. These initiatives are geared to provide sustainable solutions during and after the COVID-19 pandemic.
Workshop Question - How might your brand advocate for more sustainable choices amid a crisis?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Measured Spoilage
Brands use connected technology to monitor fridge contents and curb food waste
Trend - Connected technology is being integrated into kitchen appliances and containers to ensure that consumers are aware of their food's state of freshness. This tech includes everything from NFC-enabled containers to sunlight-mimicking tech.
Workshop Question - What kind of feature can you introduce to your product or service to bring together cost-efficiency and eco-friendliness?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fancy Food Hall
Chef-driven food halls signal a new form of fast-casual dining
Trend - The food hall concept is quickly adapting to contemporary times by appealing to the elevated consumer experience. This is done through the introduction of high-end interior design and chef-curated meal offerings.
Workshop Question - Where within the food hall business model could your company find inspiration?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Future Food
Futuristic food recipes are made accessible with cookbooks
Trend - The future of food encompasses everything from gastronomic cooking to sustainable practices, and brands are now creating specially curated cookbooks that focus on how people should and will be eating in the next few decades. Such items make these emerging consumption practices more accessible to the average consumer, who for now has had to experience innovative food experiences primarily outside of the home.
Workshop Question - How could your brand make future trends in its industry more accessible to its customers?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends