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eLearning > Lifestyle > Modern Foodies > Module 1 / 4

Intro to the Modern Foodie Movement

Instructor: Blaine Aberdeen
Modern Foodies
Download the Modern Foodies Trend Report
In this course, Senior Trend Hunter Account Executive Blaine Aberdeen will introduce you to the Modern Foodie and the Megatrends impacting their lives. Food is something that all of us have in common. It’s something deeply connected to tradition, nostalgia, and culture, but the way consumers are thinking about food today is very different. As a global community, the world has become increasingly connected through the internet and social media, and because of this, more interesting, Instagram-worthy food is being demanded. The virality of content is possible in ways that were never previously possible and today, almost anyone can be a foodie.


Throughout this course, we will be exploring the Modern Foodie through the lens of Trend Hunter's Megatrends; Prosumerism, Experience, and Authenticity.
Related Trend Report: Modern Foodies
View Innovation Webinars
Insights by Trend Hunter AI
Emergency Meal
Organizations and brands are assisting food banks to meet demand during COVID-19
Trend - Many brands and not-for-profit organizations in North America are joining forces to provide food banks with much-needed supplies and workers during COVID-19. These initiatives introduce some security in meeting the demand for meals, which has significantly increased as the pandemic continues.
Workshop Question - How can your brand help in alleviating issues such as food insecurity?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Zero-Waste Pandemic
Organizations are offering food waste solutions amid the COVID-19 pandemic
Trend - Many organizations are launching funding, toolkits, and tips to help curb food waste and deliver any excess food to those who need it most. These initiatives are geared to provide sustainable solutions during and after the COVID-19 pandemic.
Workshop Question - How might your brand advocate for more sustainable choices amid a crisis?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Measured Spoilage
Brands use connected technology to monitor fridge contents and curb food waste
Trend - Connected technology is being integrated into kitchen appliances and containers to ensure that consumers are aware of their food's state of freshness. This tech includes everything from NFC-enabled containers to sunlight-mimicking tech.
Workshop Question - What kind of feature can you introduce to your product or service to bring together cost-efficiency and eco-friendliness?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fancy Food Hall
Chef-driven food halls signal a new form of fast-casual dining
Trend - The food hall concept is quickly adapting to contemporary times by appealing to the elevated consumer experience. This is done through the introduction of high-end interior design and chef-curated meal offerings.
Workshop Question - Where within the food hall business model could your company find inspiration?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Future Food
Futuristic food recipes are made accessible with cookbooks
Trend - The future of food encompasses everything from gastronomic cooking to sustainable practices, and brands are now creating specially curated cookbooks that focus on how people should and will be eating in the next few decades. Such items make these emerging consumption practices more accessible to the average consumer, who for now has had to experience innovative food experiences primarily outside of the home.
Workshop Question - How could your brand make future trends in its industry more accessible to its customers?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
DIY Preservation
Food dehydrators empower consumers looking to create their own jerky snacks
Implications - As the artisanal and alternative jerky markets thrive, DIY-inclined consumers are investing in at-home food dehydrators based on cost-effectiveness and the ability to control the every aspect of the process, such as quality of ingredients. This shift speaks to the contemporary popularity of at-home food preservation as a hobby for both Millennials and Boomers, who are undertaking the learning of new skills as a means of personal fulfillment and method of relaxation.
Workshop Question - How can you empower consumers looking to build-on their food knowledge by exploring new culinary hobbies at home?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z Appetite
Brands target Gen Z's for their passion for food
Trend -The culinary world continues to boom as a result of a passion for food by generations like Gen Z. Social media channels enhance their knowledge about local and bucket-list destinations. Brands are revamping their products to appeal to Gen Z's as their interest in this space continues to grow. This shift caters to Gen Z's prioritization of social media-friendly experiences.
Workshop Question - Can your product/service shift to target emerging demographics like Gen Z?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Divergent Dish
Pet foods are offered in sophisticated, culinary-inspired formats
Implications - Pet food brands are changing up their marketing strategies, which often focus on bulk quantities and health, and are creating product lines that prioritize sophisticated, almost adult-like dishes for pets. These items are able to evoke trust and create automatic associations with nutrition and quality, catering to consumers who prioritize indulgence in their purchase decisions.
Workshop Question - Conceptualize how your company could rebrand its product/service in a way that caters to the indulgence-minded consumer.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Culinary Travel
Travel platforms, products and services are centered around culinary industries
Implications - Though food is a large motivating factor for why people travel, the concept of travel-related platforms and services, both small and large scale, that are centered around food are just beginning to pop up. These services and spaces cater to consumers seeking forms of travel that are able to curate experiences that cater to their precise expectations.
Workshop Question - How could your brand better center the consumer experience around their precise preferences and expectations?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Savory Hue
Savory food items are created with increasingly vibrant hues
Trend - Food brands are using colors typically associated with desserts and candies in savory dishes, snacks, and toppings. The adoption of vibrant hues in savory items immediately grabs attention, serves consumers seeking novelty, and caters specifically to demographics most concerned with social media-friendly aesthetics in their purchase decisions.
Workshop Question - How could your brand better cater to social media aesthetic-seeking consumers?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends