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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Innovation & Change > The 18 Megatrends of the New Normal > Module 1 / 4

Intro to the 18 Megatrends of the New Normal

Instructor: Armida Ascano
Hear from Trend Hunter's Chief Content Officer, Armida Ascano, in this course on the 18 Megatrends of the New Normal. You may be familiar with Trend Hunter's 18 Megatrends Matrix; this time, Armida will deep-dive this framework through the lens of the phases of Crisis, Chaos and Recharting. The goal is to help better map which Megatrends are most relevant in times of uncertainty.
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Insights by Trend Hunter AI

AI Transcription
AI-based tools help consumers convert audio into textual formats
Trend - Generative artificial intelligence is being used to convert spoken language into written text. This text can be used for a variety of purposes, such as transcription services for meetings, interviews, lectures, and content creation.
Workshop Question - How can your brand bolster operational efficiency using artificial intelligence?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI-Powered Meeting Assistants
AI-Powered Meeting Assistants
Otter is Debuting a New AI Chatbot for Meetings and Conference Calls
Otter is debuting a new AI-powered chatbot that allows meeting participants to ask questions and collaborate with other members in a call. Otter’s chatbot can brief you on missed meetings,... MORE
AI Transcription Toolkits
AI Transcription Toolkits
Substack Launches the New AI-Powered Audio Transcription Features
Substack is revolutionizing podcasting accessibility through the deployment of innovative AI-driven tools. The recent development introduces an AI-powered feature capable of generating an episode... MORE
AI-Powered Transcription Services
AI-Powered Transcription Services
The 'Vscoped' Video Transcription Service Offers Fast Results
The ‘Vscoped’ video transcription service is an artificial intelligence (AI)-enabled option for professionals to use as a way to keep their content accessible and more suited for today&#... MORE
AI-Powered Meeting Assistants
AI-Powered Meeting Assistants
Otter.ai Presents Its Newest AI Meeting Assistant OtterPilot
Otter.ai, an AI-powered voice transcription service, has introduced OtterPilot, an AI meeting assistant designed to increase professionals’ productivity by assisting them in meetings. In... MORE
Vintage Platformer
Brands are remastering vintage platformer titles for both new and old gamers
Trend - Brands are launching remastered and reworked versions of popular platformer games from the 1990s and 2000s. Platformer games are heavily reliant on seamlessly navigating through levels or platforms while running, jumping, and interacting with the elements involved.
Workshop Question - How can your brand use inspiration from retro trends to funnel new, creative ways of thinking?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modern Retro Game Cartridges
Modern Retro Game Cartridges
Blaze Entertainment Announced Indie Heroes Collection 2 for Evercade
Blaze Entertainment announced the ‘Indie Heroes Collection 2’ game cartridge for its ‘Evercade’ ecosystem of gaming devices. The Evercade lineup currently includes the ‘... MORE
Vibrant Retro Game Cartridges
Vibrant Retro Game Cartridges
Mr. Run and Jump is the New Atari Physical Game Catridge
Mr. Run and Jump is a new two-dimensional platformer, which is notably a nostalgic physical game cartridge for the retro console. During the late 70s and early 80s, Atari was the go-to name for... MORE
Birthday-Themed QSR Games
Birthday-Themed QSR Games
McDonald's Celebrates Grimace's 52nd Birthday with a Game Boy Color Game
McDonald’s has officially launched a new Game Boy Color in honor of its character Grimace’s 52nd birthday. Grimace, who originally appeared as a Ronald McDonald and Friends character, is... MORE
Modern Updated Classic Gameplays
Modern Updated Classic Gameplays
The Upcoming Sonic Superstars Games Readies for Fall
Sonic the Hedgehog stays in the new Sonic Superstars game alongside his friends. The new angle of the classic game is a refreshed iteration of the 2D platform franchise that replaces the usual 16-... MORE
Cheddar Dessert
The use of cheddar in desserts is on the rise
Trend - Cheddar is becoming a popular ingredient in desserts--combining sweet and savory flavors for consumers with relatively adventurous palettes. Brands are offering novelty products like cheese-flavored ice cream, or they're creating cheddar dessert snacks that would appeal to more consumers.
Workshop Question - How could your brand better appeal to consumers' desire for novelty?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Macaroni-Flavored Ice Creams
Macaroni-Flavored Ice Creams
Van Leeuwen Created a Cheesy Kraft Dinner Ice Cream Flavor
Van Leeuwen is offering a new way for macaroni and cheese fans to experience their favorite dish with Kraft Dinner ice cream. Kraft collaborated with the Brooklyn-based creamery to recreate a... MORE
Nacho-Flavored Chocolate Bites
Nacho-Flavored Chocolate Bites
TCHO's Choco Natchos are Cheesy Chocolate Bites are Savory & Spicy
From saucy wings and jalapeno poppers to two-bite sliders, the majority of Super Bowl snacks are savory and TCHO’s Choco Natchos are savory, cheesy chocolate bites that invite sweet treats to... MORE
Modern Artisanal Scone Brands
Modern Artisanal Scone Brands
Seven Sisters Scones Offers a Modern Take on Artisanal Scones
Seven Sisters Scones’ delicious and comprehensive range of artisanal scones caters to both savory and sweet preferences with flavors like Fig and Goat Cheese, Strawberry Champagne, Bacon,... MORE
Spicy Cheese-Flavored Ice Cream
Spicy Cheese-Flavored Ice Cream
Lotte Drops the Unique Chal-tteok Spicy Cheese Tteokbokki Dessert
Lotte Confectionery continues to push boundaries when it comes to ice cream and the latest flavor does not disappoint—the Chal-tteok Spicy Cheese Tteokbokki flavor invites the adventurous and... MORE
Everyday Web3
Web3 is integrated into everyday routines
Trend - Though the introduction to Web3 has had a shaky start, it's adoption in everyday routines and business practices is showcasing the real impact of the decentralized web. Customer service, online shopping, and even health care are enhanced by Web3 services when they're seamlessly integrated.
Workshop Question - How could your brand make new tech more digestible for its customers?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Pharmacies
Metaverse Pharmacies
MAG and the Pharmacy Group are Developing a Virtual Pharmacy in Decentraland
iMining Technologies, a leading publicly-traded Web3 tech company, has announced that its subsidiary Metaverse Advisory Group (MAG) has entered a partnership with Noman Qureshi, owner of the... MORE
play_circle_filled Digital Footwear Experiences
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Futureverse, a leader in artificial intelligence and metaverse technologies, is teaming up with Reebok to launch Reebok Impact in 2024. This digital shoe experience is aimed at allowing mass... MORE
Customer Loyalty Partnerships
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
tokenproof and adidas are “ushering a new era of loyalty and rewards for all consumer brands with a strategic three-year partnership. The collaboration began with the integration of tokenproof&#... MORE
Augmented Reality Menu Items
Augmented Reality Menu Items
Denny's New Mac N’ Brisket Sizzlin’ Skillet is Part of Its AR Menu
Denny’s has just unveiled a new augmented reality (AR) menu, which includes mouthwatering new offerings like the Mac N’ Brisket Sizzlin’ Skillet and Oven-Baked Mac N’ Cheese. As part of... MORE
Virtual Sneaker Try-Ons
Virtual Sneaker Try-Ons
Amazon Fashion Officially Debuts 'Virtual Try-On for Shoes'
Amazon Fashion, a recently launched service that aims to make purchasing clothing online more interactive, has announced that it will be introducing ‘Virtual Try-On for Shoes.’ The new... MORE
Bra Health
Brands are incorporating health-focused technology into their bras
Trend - Brands that produce bras and intimate apparel are exploring ways to make the supportive garment more comfortable and beneficial for people with breasts. As a result, bras that offer health benefits to support posture, blood circulation, and cancer detection are becoming more commonplace to aid health-conscious consumers.
Workshop Question - How can your brand incorporate additional benefits into its existing product/service?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cancer-Symptom Detecting Bras
Cancer-Symptom Detecting Bras
Love & Nudes Joins McCann Toronto on the Stage Zero Capsule
Underwear brand Love & Nudes works in collaboration with advertising agency McCann Toronto to work on a new range of bras dubbed the Stage Zero collection. It tackles the statistic that black... MORE
Innovative Bra Technology
Innovative Bra Technology
Nike Has Developed a New 'Brabot' Technology for Its Sports Bra Line
The Nike ‘Brabot’ emphasizes the sneaker brand’s dedication to learning about the female body by using advanced technology to serve its customers better. Nike’s newest inclusive venture... MORE
Posture-Supporting Bras
Posture-Supporting Bras
Kinflyte’s Posture Correcting Bras Offer Long Lasting Health Benefits
Kinflyte is a new sustainable lingerie brand that is making waves with its posture-correcting and supporting bras and tops. The brand is known for its inclusive sizing, offering sizes from XXS to 7XL,... MORE
play_circle_filled Cancer-Detecting Smart Bras
Cancer-Detecting Smart Bras
Kemisola Bolarinwa Pioneers a Smart Bra to Detect Breast Cancer
Kemisola Bolarinwa is a robotics engineer from Nigeria and the founder and CEO of Nextwear Technologies, a company dedicated to providing tech solutions and wearables for health purposes. Bolarinwa’... MORE
Shoppable Short
Shoppable short-form video content enhances digital shopping experiences
Trend - Shoppable short-form video content and ads are becoming increasingly prominent digital strategies among brands across industries. This content merges traditional ads with modern tech habits--offering customers more engaging and convenient forms of online shopping.
Workshop Question - How could your brand more effectively engage customers with its online experiences?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Livestream Shopping
Livestream Shopping
YouTube Unveiled New Shopping Features During Its 'Brandcast' Event
Yesterday, during Youtube’s Brandcast event, the video streaming giant announced that it is currently developing new features that will make it easier for users to buy from brands directly... MORE
On-Click Shoppable Video Ads
On-Click Shoppable Video Ads
AdAdapted Launches New 'Shoppable Video Ads' Solution for Brands
AdAdapted, a Michigan-based advertising software solutions company, has announced the launch of a new ad format called ‘AdAdapted Shoppable Video Ads,’ which allows brands to implement... MORE
Shoppable Hybrid Apps
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
ByteDance, the parent company of TikTok, recently released a new app by the name of Lemon8 and it’s being called a “lifestyle community” and likened to a hybrid of Instagram and... MORE
play_circle_filled Shoppable Commercial Series
Shoppable Commercial Series
Walmart's Add to Heart is a 23-Part Shoppable "RomCommerce" Series
Consumers’ fervor for holiday season shopping seamlessly converges with their affection for heartwarming romantic comedies in new series from Walmart titled Add to Heart. This 23-part... MORE
Shoppable Luxury Fashion Films
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Luxury fashion films—or one may refer to them as commercials for the haute couture brands—have certainly taken center stage in the marketing strategies of high-end players. Most recently, it... MORE
Nostalgic Collectible
Brands re-release or reference iconic 90s' toys for nostalgic consumers
Trend - The current 90s revival in pop culture has extended to toys that were once central in the childhoods of Millennials and Gen X. Brands are now re-releasing classic 90s toys, or using them as inspiration in new products—evoking nostalgia while still appealing to young consumers.
Workshop Question - How could your brand create stronger emotional connections with customers through its products or campaigns?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
90s-Inspired Plush Toys
90s-Inspired Plush Toys
Rubies Launches the 'Kidrobot' Plush Toy Collection for Kids and Kidults
Rubies has launched a new plush collection dubbed ‘Kidrobot’ which features multiple pop-culture plushies for fans of franchises like Marvel, DC Comics, Warner Brothers, and SEGA. The plush toys... MORE
Nostalgia-Inducing Cereal Toys
Nostalgia-Inducing Cereal Toys
General Mills Relaunches the Collectible 'Cereal Squad' Toys
General Mills is reintroducing its popular ‘Cereal Squad’ collectible toys in specially marked boxes of ‘Cinnamon Toast Crunch,’ ‘Lucky Charms,’ ‘Trix,’ ‘Honey Nut Cheerios,’ ‘... MORE
Toy Package-Themed Footwear
Toy Package-Themed Footwear
New Balance and DAHOOD Reference Action Figures from the 80s
New Balance introduces a new pack of the 57/40 along with DAHOOD—the duo reference a retro aesthetic for the season. The new footwear models are carefully packaged in a limited edition blister... MORE
Street Style Digital Pets
Street Style Digital Pets
The Supreme Tamagotchi Gives the Toy Pet a Hip Makeover
The Supreme Tamagotchi digital pet is a hip take on the classic 90s toy that’s ready to provide fashion-minded consumers with an unexpectedly nostalgic product for their collection. Unveiled... MORE
Virtual Pet Collectibles
Virtual Pet Collectibles
The Neopets Metaverse Collection Shares Algorithmically Generated NFTs
Neopets is appealing to a new generation of collectors with The Neopets Metaverse Collection created in partnership with Solana-based exchange Raydium. The collection introduces 20,500... MORE
Mindful Entrepreneurship
Brands release programs that help users learn about and build businesses
Trend - Between competitive markets and economic instability, entrepreneurship has become more challenging for the average consumer to take on. Programs that help users learn about and navigate the process of building a business (or aspects of it) are becoming popular among aspiring entrepreneurs.
Workshop Question - How could your brand better support employees or customers in their personal pursuits?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Web3 Start-Up Accelerators
Web3 Start-Up Accelerators
L’Oréal and Meta are Set to Launch a Metaverse 'Startup Accelerator'
L’Oréal, Meta and French business school HEC Paris are uniting to launch a start-up acceleration program which will operate exclusively within the metaverse. At least five firms focusing on 3D... MORE
Inclusive Entrepreneurial Learning Platforms
Inclusive Entrepreneurial Learning Platforms
StitchCrew Launched the Inclusive Beauty Accelerator
BASF and StitchCrew partnered up to launch the Inclusive Beauty Accelerator. StitchCrew is an organization that serves early-stage entrepreneurs. The two companies are on a mission to help... MORE
Women's Start-Up Schools
Women's Start-Up Schools
Selfmade's Online School Supports Entrepreneurial Women
Selfmade is a new 10-week virtual startup school for women created by Brit + Co and sponsored by Office Depot that helps equip aspiring entrepreneurs with the skills they need to start or grow their... MORE
Entrepreneurial Platform Campaigns
Entrepreneurial Platform Campaigns
GoDaddy Launched the 'Can Do All Your Dos' Campaign
GoDaddy launched the ‘Can Do All Your Dos’ campaign to celebrate Canadian small businesses. Known for its entrepreneur-focused platform, the new campaign includes seven new and unique... MORE
Startup-Specific Software Suites
Startup-Specific Software Suites
Mathworks Has Announced the Launch 'Suites for Startups'
MathWorks, a leading developer of mathematical computing software, has announced the launch of a new suite specifically geared towards startups, which includes MATLAB, Simulink, and 100 other... MORE
Intelligent Inventory
Grocers are using IoT tech to streamline inventory management
Trend - Supermarkets are leveraging IoT solutions to improve inventory management processes. Not only do IoT systems ensure supermarkets are stocked with the right items in the right quantities, but they also help these brands achieve their sustainability objectives by reducing food and energy waste.
Workshop Question - How can your brand utilize emerging technologies to be more efficient?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
IoT Grocery Platforms
IoT Grocery Platforms
Hanshow Unveils Its New IoT Retail Platform Called 'All-Star'
Hanshow, a company specializing in electronic shelf labels and other digital-forward retail solutions, has unveiled its newest IoT-based platform called ‘All-Star.’ Unveiled during this... MORE
Real-Time Shelf Scanning Solutions
Real-Time Shelf Scanning Solutions
Scandit Launches ShelfView For Better Retail Management
Scandit, a company specializing in smart data analytics, has launched ShelfView, a retail-focused smart data capture solution designed to enable real-time shelf visibility and, in turn, improve the... MORE
AI-Powered Retail Inventory Solutions
AI-Powered Retail Inventory Solutions
Albertsons Will Use Afresh Technologies for Smart Ordering
The Afresh Technologies artificial intelligence (AI)-powered ordering and inventory solution is being launched by grocery chain Albertsons in a bid to help when it comes to a wide range of... MORE
Grocery Store Data Trackers
Grocery Store Data Trackers
Amazon Launches New Retail Data Tracking System, 'Store Analytics'
Amazon has announced the launch ‘Store Analytics,’ a new data tracking platform for its physical grocery store chain, Amazon Fresh. The new program will work to mine guests shopping data... MORE
IoT Food Freshness Monitors
IoT Food Freshness Monitors
Grocery Chain Giant Eagle Taps SmartSense to Implement New IoT System
American supermarket chain Giant Eagle has partnered with SmartSense by Digi to implement a new internet-of-Things (IoT)-based temperature monitoring system in all of its stores. The new tech-... MORE
Gen Z Investing
Investing for young Gen Z consumers is made easier with apps and communities
Trend - Gen Z is entering a new world of fintech, and banking apps, community platforms and services are being designed to help them navigate investing in the modern age. These platforms ensure that young consumers are able to set themselves up for the future in today's changing financial landscape.
Workshop Question - How could your brand better prioritize customer education and support?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z-Oriented Fintech Banking
Gen Z-Oriented Fintech Banking
Hero Financials is an Alternative Banking Solution for Canadians
Hero Financials is providing Canadian kids and youth an alternative banking solution to manage and monitor their funds. The service is designed to address the unmet financial needs of Gen Z while... MORE
Teen-Targeting Investing Apps
Teen-Targeting Investing Apps
This App Helps Teens Invest Responsibly With Parental Permission
A pair of entrepreneurially minded college students have launched a new investing app that is specifically focused towards members of the Gen Z age group who want to be able to dip their toes in the... MORE
Teen-Focused Crypto Investment Apps
Teen-Focused Crypto Investment Apps
Step Launches First-Ever Crypto Investment Product for Teens
Step, an all-in-one, crypto-forward financial app dedicated to teens and young adults, has announced the launch of its new crypto and stock investment product. As a result of the new offering, the... MORE
Teen-Targeted Investment Apps
Teen-Targeted Investment Apps
The 'Bloom' App Helps Users to Build Longterm Wealth
The ‘Bloom’ app is an investment platform developed with teens and 20-somethings in mind to help them get started building longterm wealth in a decidedly easy, hands-off manner. Users... MORE
Investing Gen Z Group Chats
Investing Gen Z Group Chats
Finary Raises Money to Build the Investing Chat Platform
Finary is a platform that is focused on next-generation investments. It helps the new generation create an online community to better understand the world of investments. Offering a digital platform... MORE