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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Lifestyle > New Leisure Rules > Module 1 / 4

Intro to New Leisure Rules

Instructor: Courtney Scharf
In this module, Trend Hunter's Chief Client Officer, Courtney Scharf, tracks changes in the leisure category brought on by the COVID-19 pandemic, shedding light on trends that have evolved in curious ways during a time of great upheaval. What in the world of entertainment and leisure is now irrelevant? What does your team need to focus on to stay afloat during these chaotic times?
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Insights by Trend Hunter AI

ADHD Support
Virtual Platforms are Offering Convenient Access to ADHD Treatment and Support
Trend - Brands are launching virtual platforms designed to help workers with ADHD focus while working remotely. These platforms remove distractions, reward focused work, and use neuroscientist-backed methods to increase focus, all while being affordable and working around workers' busy schedules.
Workshop Question - How could your brand launch new products or services designed with remote work environments in mind?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
OTC Digital ADHD Treatments
OTC Digital ADHD Treatments
Akili Introduces OTC Digital ADHD Treatment for Android Users
Akili has unveiled its over-the-counter (OTC) EndeavorOTC digital ADHD treatment, now accessible on Android devices via the Google Play market. This move aligns with Akili’s recent transition... MORE
ADHD-Friendly Browsers
ADHD-Friendly Browsers
Sidekick is a New Browser that Functions like a Wellness App
The new Sidekick browser is designed to be free is distractions and operates quickly, described as “a lightning-fast browser that works as an operating system and feels like a wellness app.”... MORE
Youth-Focused Therapist Networks
Youth-Focused Therapist Networks
'Zencare' Connects Patients with Vetted Therapists Without Hassle
Zencare is a platform that connects people with vetted therapists and psychiatrists who offer in-person or online sessions. Users can browse videos, check availability, and book free calls with... MORE
Productivity-Enhancing Focus Sessions
Productivity-Enhancing Focus Sessions
SoulCycle Partners with Deep Work Platform FLOWN
Daily focus sessions may be beneficial to some consumers who are struggling with staying productive during their fast-paced work day. Recognizing this need, the leading lifestyle brand SoulCycle... MORE
Cheddar Dessert
The use of cheddar in desserts is on the rise
Trend - Cheddar is becoming a popular ingredient in desserts--combining sweet and savory flavors for consumers with relatively adventurous palettes. Brands are offering novelty products like cheese-flavored ice cream, or they're creating cheddar dessert snacks that would appeal to more consumers.
Workshop Question - How could your brand better appeal to consumers' desire for novelty?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Macaroni-Flavored Ice Creams
Macaroni-Flavored Ice Creams
Van Leeuwen Created a Cheesy Kraft Dinner Ice Cream Flavor
Van Leeuwen is offering a new way for macaroni and cheese fans to experience their favorite dish with Kraft Dinner ice cream. Kraft collaborated with the Brooklyn-based creamery to recreate a... MORE
Nacho-Flavored Chocolate Bites
Nacho-Flavored Chocolate Bites
TCHO's Choco Natchos are Cheesy Chocolate Bites are Savory & Spicy
From saucy wings and jalapeno poppers to two-bite sliders, the majority of Super Bowl snacks are savory and TCHO’s Choco Natchos are savory, cheesy chocolate bites that invite sweet treats to... MORE
Modern Artisanal Scone Brands
Modern Artisanal Scone Brands
Seven Sisters Scones Offers a Modern Take on Artisanal Scones
Seven Sisters Scones’ delicious and comprehensive range of artisanal scones caters to both savory and sweet preferences with flavors like Fig and Goat Cheese, Strawberry Champagne, Bacon,... MORE
Spicy Cheese-Flavored Ice Cream
Spicy Cheese-Flavored Ice Cream
Lotte Drops the Unique Chal-tteok Spicy Cheese Tteokbokki Dessert
Lotte Confectionery continues to push boundaries when it comes to ice cream and the latest flavor does not disappoint—the Chal-tteok Spicy Cheese Tteokbokki flavor invites the adventurous and... MORE
Everyday Web3
Web3 is integrated into everyday routines
Trend - Though the introduction to Web3 has had a shaky start, it's adoption in everyday routines and business practices is showcasing the real impact of the decentralized web. Customer service, online shopping, and even health care are enhanced by Web3 services when they're seamlessly integrated.
Workshop Question - How could your brand make new tech more digestible for its customers?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Pharmacies
Metaverse Pharmacies
MAG and the Pharmacy Group are Developing a Virtual Pharmacy in Decentraland
iMining Technologies, a leading publicly-traded Web3 tech company, has announced that its subsidiary Metaverse Advisory Group (MAG) has entered a partnership with Noman Qureshi, owner of the... MORE
play_circle_filled Digital Footwear Experiences
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Futureverse, a leader in artificial intelligence and metaverse technologies, is teaming up with Reebok to launch Reebok Impact in 2024. This digital shoe experience is aimed at allowing mass... MORE
Customer Loyalty Partnerships
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
tokenproof and adidas are “ushering a new era of loyalty and rewards for all consumer brands with a strategic three-year partnership. The collaboration began with the integration of tokenproof&#... MORE
Augmented Reality Menu Items
Augmented Reality Menu Items
Denny's New Mac N’ Brisket Sizzlin’ Skillet is Part of Its AR Menu
Denny’s has just unveiled a new augmented reality (AR) menu, which includes mouthwatering new offerings like the Mac N’ Brisket Sizzlin’ Skillet and Oven-Baked Mac N’ Cheese. As part of... MORE
Virtual Sneaker Try-Ons
Virtual Sneaker Try-Ons
Amazon Fashion Officially Debuts 'Virtual Try-On for Shoes'
Amazon Fashion, a recently launched service that aims to make purchasing clothing online more interactive, has announced that it will be introducing ‘Virtual Try-On for Shoes.’ The new... MORE
Agile Workplace
As more offices adopt a hybrid model more flexibility is needed
Trend - The post-pandemic workplace demands more flexibility than before. The average office worker knows how to be productive from home, making the idea of being in the office full-time harder to justify. Thus, hybrid workplaces are more common than ever; however, these come with a unique set of challenges that organizations in the industry aim to solve.
Workshop Question - How has your workplace culture changed, and how can you make these changes work to your advantage as an employer?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modular Hybrid Work Layouts
Modular Hybrid Work Layouts
Alki and Iratzoki Lizaso Create Zuzulu for the Modern Office Setting
Designs that address the contemporary state of office space, more specifically the hybrid work layout, have been the focus of many brands and designers in the industry. Zuzulu is yet another... MORE
Hybrid Office Management Platforms
Hybrid Office Management Platforms
The 'Tactic' Platform is for Flexible Workspaces
The workspace has undergone a dramatic shift over the past several years, so the ‘Tactic’ office management platform is positioned as a tool to help make the process of keeping things in... MORE
Hybrid Work Scheduling Apps
Hybrid Work Scheduling Apps
Condeco Launches a New Microsoft Teams App Dedicated to Hybrid Work
Condeco, a leading workplace scheduling platform, has announced the launch of a new app for Microsoft Teams. The brand-new app for Microsoft Teams, which is powered by the Condeco Microsoft 365... MORE
Hybrid Work-Focused Mapping Tools
Hybrid Work-Focused Mapping Tools
ServiceNow Added Workplace Indoor Mapping to the Now Platform
‘ServiceNow,’ the Santa Clara-based software company, announced the ‘Workplace Indoor Mapping’ feature for hybrid work environments and retail locations. The feature was... MORE
Focus Tech
Brands are creating products to help students concentrate
Trend - Brands are launching new focus-enhancing technology designed to help students better concentrate on their work in remote or hybrid learning environments. These products and features help immerse students in their school work, showcasing the benefits of technology in the classroom and eliminating procrastination and potential distractions from outside sources.
Workshop Question - How can your brand address the rapid changes that have influenced its industry?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Translation Pens
Connected Translation Pens
The Youdao Dictionary Pen 3 Helps with Language Learning and More
The Youdao Dictionary Pen 3 is a smart scanning device developed with the needs of students in mind to help them enjoy an immersive learning experience when at school or studying at home. The... MORE
At-Home Classroom Gadgets
At-Home Classroom Gadgets
The Conceptual Berry-Like-Jumbo Mimics the Classroom Feel
While virtual learning and working from home formats persist in some regions around the world due to the pandemic, Germaine Tan aims to make the classroom experience more tangible with the... MORE
Focus-Enhancing Technologies
Focus-Enhancing Technologies
Zoom's 'Focus Mode' is Designed to Help Kids Focus in Virtual School
Zoom has announced its new feature that is designed to help kids focus better when learning remotely.  The new Focus Mode will help eliminate distractions and offer students direct contact... MORE
Family-Oriented Edtech Apps
Family-Oriented Edtech Apps
Kahoot! Partners With Zoom to Make Video Calls More Engaging
Kahoot!, a global education platform, has teamed up with Zoom Video Communication Inc. to launch the Kahoot! app for Zoom. Once downloaded, this new add-on app allows Zoom users to access and play... MORE
Sports Metaverse
Sports brands are launching web3 experiences for community engagement
Trend - Sports brands are entering the metaverse with web3 experiences such as virtual reality (VR) worlds, collectible NFTs, and online events. These services deepen community involvement in sports, providing a convenient and accessible way for fans to connect with athletes and each other.
Workshop Question - How could your industry make its customers feel more involved?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sports Metaverse Partnerships
Sports Metaverse Partnerships
WAGMI United is Expanding Web3 Ventures with adidas
WAGMI United, a new brand dedicated to bringing Web3’s most innovative ideas and passionate communities to the world of sports, has announced a partnership with adidas. The two brands will... MORE
Football Metaverse Hubs
Football Metaverse Hubs
The FCFL is Entering the Metaverse with Four NFT-Tied Fan-Controlled Teams
The Fan-Controlled Football League (FCFL) announced it is making its FCFL metaverse debut with four new NFT-tied teams. Two of these new teams will be controlled by the Bored Ape Yacht Club and the... MORE
Athlete-Led Web3 Sports Platforms
Athlete-Led Web3 Sports Platforms
LootMogul is a Sports Metaverse Powered by Virtual Assets
LootMogul is a new sports metaverse platform that is aimed at offering a unique experience for sports fans and influencers. Virtual real estate, training academies, blockchain games, and meta shops... MORE
play_circle_filled Sports Event Virtual-Reality Apps
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
Meta Quest is launching the new Xtadium platform, which is a virtual reality app that is made with the help of cloud-based tech company VBVR. This allows fans to get an impressive 180-degree... MORE
Sports Metaverse Communities
Sports Metaverse Communities
FIFA+ Collect Enables Fans to Compete with Licensed Digital NFTs
The FIFA+ Collect service is a new way for football fans to bring their passion for the sport to life. With this service, you can collect, own, and compete with officially licensed digital... MORE
Global Curry
A dish with multiple meanings and origins reaches global popularity in many forms
Trend - The term "curry" is an anglicized version of multiple Dravidian terms. It essentially refers to a sauce made of spice blends served over rice. Though in North America, the term is associated with specific dishes or countries, its global meaning remains as flexible as its origin. Curries from Japan, Hawaii, Jamaica, and beyond are rising in popularity.
Workshop Question - What is one familiar food item you can expand on for your customer?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Warming Tikka Masala Soups
Warming Tikka Masala Soups
Panera Has a Tasty New Chicken Tikka Masala Soup for Winter
Panera is helping consumers stay warm (and full) this winter with the launch of its new Chicken Tikka Masala Soup. For those unfamiliar, Chicken Tikka Masala is a dish that consists of roasted... MORE
Chicken Cutlet Curries
Chicken Cutlet Curries
Ono Hawaiian BBQ Just Debuted a New Melemele Curry Chicken
Ono Hawaiian BBQ has just added new Melemele Curry Chicken to its growing menu. Ono Hawaiian BBQ is a chain that specialized in serving fresh Hawaiian-inspired dishes. The brand’s latest menu... MORE
Curried Salmon Sandwiches
Curried Salmon Sandwiches
Burger King Malaysia is Serving Up a New Japanese Curry Salmon Sandwich
Burger King Malaysia is giving the classic fish sandwich a gourmet upgrade with the debut of its new Japanese Curry Salmon sandwich. Just as the name suggests, the new Japanese Curry Salmon... MORE
Canned Cooking Sauces
Canned Cooking Sauces
Potts Packages Cooking Sauces in Easy-Open Aluminum Cans
Katsu Curry, Tikka Masala and Enchilada are just a few of the canned cooking sauces offered by Potts. Unlike most cooking sauces that are packaged by the jar, bottle or box, these ones can be found... MORE
Meaty Caribbean Hand Pies
Meaty Caribbean Hand Pies
Trader Joe's New Jamaican Style Beef Patties are the Perfect Snack
Trader Joe’s wants to take your taste buds on a trip to Jamaica with its new Jamaican Style Beef Patties. Jamaican beef patties are a staple in many parts of the Caribbean and consist of... MORE
Inflation Relief
Brands are reducing and locking prices to help combat rising inflation rates
Trend - Restaurants and grocery stores are locking and reducing prices to show customers that they value affordability and accessibility. Rising inflation rates continue to affect even the most affordable fast-food restaurants. These price commitments help retain loyal customers as they face economic uncertainties.
Workshop Question - How is your industry maintaining customers during rising economic inflation?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
play_circle_filled Fixed-Rate Pizza Commitments
Fixed-Rate Pizza Commitments
Pizza Pizza Keeps the $16.99 XL 4-Topping Pizza at a Fixed Price
Pizza Pizza, a Canadian quick-serve chain, is extending its Fixed-Rate Pizza offer, where customers can purchase a $16.99 XL 4-topping pizza at a fixed price for at least a year until the end of 2023.... MORE
Inflationary Meal Subscriptions
Inflationary Meal Subscriptions
Urban Plates' Plate Pass Shares 20% Savings for $5 Per Month
To reduce the strain that inflation is putting on the average person’s daily life, Urban Plates unveiled the Plate Pass subscription program. This subscription program for inflationary times... MORE
Low-Cost Family Food Ranges
Low-Cost Family Food Ranges
The KQF Family Saver Range Offers Value-Focused Foods
The increasing cost of food paired with inflation is seeing many consumers seek out ways to stretch their money further, which is exactly what the KQF Family Saver range is focused on. The products... MORE
Price-Marked Chip Packs
Price-Marked Chip Packs
KP Snacks Launches Two Flavors of the 'KP Mini Chips' in PMP Format
KP Snacks is debuting the ‘KP Mini Chips,’ a new line of real potato sticks that come in two flavors of ‘Beef’ and ‘Salt & Vinegar.’ These mini snacks are priced at £1.25 and come... MORE
Price-Marked Breakfast Snack Bars
Price-Marked Breakfast Snack Bars
The BelVita Price-Marked Pack Eases Shopper Price Concerns
The BelVita price-marked pack has been debuted by the brand in the UK as a new way for it to break into the convenience sector and support value-hungry shoppers alike. The multipack format is for... MORE
Nostalgic Collectible
Brands re-release or reference iconic 90s' toys for nostalgic consumers
Trend - The current 90s revival in pop culture has extended to toys that were once central in the childhoods of Millennials and Gen X. Brands are now re-releasing classic 90s toys, or using them as inspiration in new products—evoking nostalgia while still appealing to young consumers.
Workshop Question - How could your brand create stronger emotional connections with customers through its products or campaigns?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
90s-Inspired Plush Toys
90s-Inspired Plush Toys
Rubies Launches the 'Kidrobot' Plush Toy Collection for Kids and Kidults
Rubies has launched a new plush collection dubbed ‘Kidrobot’ which features multiple pop-culture plushies for fans of franchises like Marvel, DC Comics, Warner Brothers, and SEGA. The plush toys... MORE
Nostalgia-Inducing Cereal Toys
Nostalgia-Inducing Cereal Toys
General Mills Relaunches the Collectible 'Cereal Squad' Toys
General Mills is reintroducing its popular ‘Cereal Squad’ collectible toys in specially marked boxes of ‘Cinnamon Toast Crunch,’ ‘Lucky Charms,’ ‘Trix,’ ‘Honey Nut Cheerios,’ ‘... MORE
Toy Package-Themed Footwear
Toy Package-Themed Footwear
New Balance and DAHOOD Reference Action Figures from the 80s
New Balance introduces a new pack of the 57/40 along with DAHOOD—the duo reference a retro aesthetic for the season. The new footwear models are carefully packaged in a limited edition blister... MORE
Street Style Digital Pets
Street Style Digital Pets
The Supreme Tamagotchi Gives the Toy Pet a Hip Makeover
The Supreme Tamagotchi digital pet is a hip take on the classic 90s toy that’s ready to provide fashion-minded consumers with an unexpectedly nostalgic product for their collection. Unveiled... MORE
Virtual Pet Collectibles
Virtual Pet Collectibles
The Neopets Metaverse Collection Shares Algorithmically Generated NFTs
Neopets is appealing to a new generation of collectors with The Neopets Metaverse Collection created in partnership with Solana-based exchange Raydium. The collection introduces 20,500... MORE
Reformed Routine
Social changes are influencing consumers to slow down and reassess their lives
Trend - More consumers in North America are adapting their priorities and routines to better align with their own happiness. This can involve consumers renouncing needlessly fast-paced lifestyles, quitting jobs in place of alternative opportunities, and generally focusing on their own happiness.
Workshop Question - How could your brand better align itself with its customers' or employees' values?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Resignation-Themed Canned Cocktails
Resignation-Themed Canned Cocktails
F!VE Drinks Co Debuts New Drinks to Celebrate Those Quitting
Many are calling the current tumultuous employment landscape the “The Great Resignation” period and to celebrate, F!VE Drinks Co has launched two new ready-to-drink canned cocktail... MORE
Employee Resignations Campaigns
Employee Resignations Campaigns
Souldboost is Offering You $5,000 to Quit Your Job
PepsiCo’s Souldboost is offering $5,000 to quit your job and better your mental health. This ad targets individuals who feel restless and want to escape their current profession to explore new... MORE
Minimalist Mindful Journal Apps
Minimalist Mindful Journal Apps
'Boom Journal' Helps Change a Person's Energy and Attitude
The ‘Boom Journal’ mindful journal app is a digital solution for users looking to boost their energy and attitude in a simple yet effective way each day. The app works by enabling users... MORE
Tranquil To-Do List Apps
Tranquil To-Do List Apps
The 'Meraki' App Focuses on the Essentials to Help Users Focus
The average consumer has an ever-increasing list of things they need to get done on a daily and long-term basis which can quickly lead to feeling overwhelmed, so the ‘Meraki’ app is... MORE
Work-Free Online Forums
Work-Free Online Forums
The Antiwork Subreddit Discusses Issues Related to the Work Force
The Antiwork Subreddit is an online forum for those interested in a work-free life. Users who want to end work or are curious about ending it can find engaging content to encourage their ideas. Much... MORE