Intro to Marketing in the Crisis of Authenticity
Instructor: Gil Haddi
Download the Marketing in the Crisis of Authenticity Trend ReportWe’ve all heard that today’s consumers value authenticity, but their trust in brand messaging has eroded over time as it becomes more difficult to sift through false advertising. Modes of communication that consumers have previously relied on, including peer reviews and unbiased influencers no longer seem to be sources of truth and integrity.
In this module, Trend Hunter’s SVP of Client Success, Gil Haddi, introduces the 3 biggest marketing tactics any brand can leverage in order to build trust in the eyes of the unsure consumer. Through the modules of Co-Branded Influence, Instant Gratification and AI Engagement, you will uncover ways to adjust brand messaging to adapt to the crisis of authenticity – and it’s a lot simpler than you may think.