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eLearning > Innovation > Innovation Tactics > Module 1 / 4

Intro to Innovation Tactics

Instructor: Mark Onufer
Innovation Tactics
Download the Innovation Tactics Trend Report
After interviewing thousands of innovation leaders around the world and asking the question, "How do you innovate?" Trend Hunter received a common response: “Innovation is in our DNA.” That didn’t satisfy us, so we set out on a mission to quantify innovation culture with our Innovation Assessment. When the assessment uncovered that over 50% of organizations didn’t have a process in place to innovate, we decided to help by building out this module to uncover consumer, product and culture innovation tactics.

Business Innovation Specialist and Futurist Keynote Speaker Mark Onufer pulls out the common themes from these interviews with top innovation executives and provides a framework to break down successful, repeatable strategies for innovation on your terms
Related Trend Report: Innovation Tactics
Jeremy Gutsche Keynote Speaker
Insights by Trend Hunter AI
Virtual Launch
Brands are launching new products in creative ways during the health pandemic
Trend - Since the COVID-19 pandemic has placed restrictions on launch parties, pop-ups, and other events, brands and designers are swiftly adapting by introducing their new products and collections online. Designed to capture attention, these digital initiatives vary in format, with some incorporating a more interactive approach.
Workshop Question - How might your brand debut a new product/service during a crisis?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Adaptive Aesthetic
Color-changing fashion and accessories enhance appeal
Trend - Reactive materials and ingredients in the fashion industry allow for color-changes based on UV light or temperature changes–observable in everything from nail polish to shoes. This shift comes as Millennial and Gen Z consumers' increasingly seek out dynamic aesthetic choices that they can see playing out well on social media.
Workshop Question - How could your brand better adapt its aesthetic for social media?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Clothing Relief
Discreet clothing items come with pain-reducing functions
Trend - Fashion brands are creating clothing items designed to relieve pain, whether for individuals going about their daily routines, or for those who require pain-relief for specific health reasons.
Workshop Question - How could your brand incorporate added functions into its existing product/service?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Future Food
Futuristic food recipes are made accessible with cookbooks
Trend - The future of food encompasses everything from gastronomic cooking to sustainable practices, and brands are now creating specially curated cookbooks that focus on how people should and will be eating in the next few decades. Such items make these emerging consumption practices more accessible to the average consumer, who for now has had to experience innovative food experiences primarily outside of the home.
Workshop Question - How could your brand make future trends in its industry more accessible to its customers?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Surface Energy
Topical or wearable items aim to boost users' energy
Trend - No longer confined to items one would ingest, energy-boosting products offered by brands are coming in the form of items like shoes and perfume, as well as sportswear with physiologic effects.
Workshop Question - How could your brand enhance an existing product/service without changing how it's used by consumers?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wearable Posture
Wearable posture-correcting devices are on the rise
Trend - The rise of wearable posture-correcting devices has a range of implications–whether that's in the development of personal health, or in workplace safety systems. These products ensure workers' safety, or that people who are maintaining their fitness can do so at all times.
Workshop Question - How could your brand employ technology that enhances the health of its customers or employees?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incorporated Incubator
Businesses create innovation hubs to support emerging startups
Trend - Incubators offer a structure for corporations to foster the growth of small businesses while using them as a source for new developments. Such hubs offer businesses the opportunity to expand the influence of their own brand while giving startups access to the resources of a larger company.
Workshop Question - Conceptualize what an innovation incubator would look like within your company.
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Culinary Hub
Food brands focus on innovation labs where they can ideate and create
Trend - The prioritization that brands are now placing on "innovation" has bled into the food industry, with some brands in this realm now creating innovation labs designed to help their businesses draw in consumers via new experiences and distinct menu items. This shift comes as brands seek to meet consumer expectations of diversity and distinction in choice.
Workshop Question - How could your brand develop an innovation lab?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
DNA Skincare
Science overtakes aesthetic in the cosmetics industry
Implications - The rise of at-home DNA testing has impacted many industries, with skincare as the most recent addition. Companies within this space that aren't offering genetically personalized products are still leveraging DNA and bioscience to increase effectiveness. Additionally, this approach taps into the needs of the modern cosmetics consumer, who are educating themselves on the science of the industry and is seeking both education and effective products.
Workshop Question - What can your brand due to increase transparency in the manufacturing and ingredients of your products?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Extreme Customization
The customization of tattoos both real and temporary takes on new heights
Implications - The tattoo application process is inherently personal for many and customizable for all, and brands within this industry are now incorporating unique innovations that accelerate the customized nature of this art form. Whether in the form of DNA-infused inks or temporary fragrant tattoos, such new formulations re-integrate the "divergent" history of tattoo art into an industry that underwent a steady transformation from rebellious to "mainstream".
Workshop Question - How could your brand integrate a new, customized element into one of its products/services?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends