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eLearning > Tactics > Innovation Tactics > Module 1 / 4

Intro to Innovation Tactics

Instructor: Mark Onufer
Innovation Tactics
Download the Innovation Tactics Trend Report
After interviewing thousands of innovation leaders around the world and asking the question, "How do you innovate?" Trend Hunter received a common response: “Innovation is in our DNA.” That didn’t satisfy us, so we set out on a mission to quantify innovation culture with our Innovation Assessment. When the assessment uncovered that over 50% of organizations didn’t have a process in place to innovate, we decided to help by building out this module to uncover consumer, product and culture innovation tactics.

Business Innovation Specialist and Futurist Keynote Speaker Mark Onufer pulls out the common themes from these interviews with top innovation executives and provides a framework to break down successful, repeatable strategies for innovation on your terms
Related Trend Report: Innovation Tactics
Jeremy Gutsche Keynote Speaker
Insights by Trend Hunter AI
AI Label
AI technology is being employed in packaging and label design to improve experience
Trend - Brands are embracing artificial intelligence in packaging more boldly, with the hopes of improving the consumer experience through convenience, authenticity, accessibility, and trust. The implementation of such technology in this sector enables fluid storytelling and even self-translating capabilities.
Workshop Question - How can your brand strengthen transparency and accessibility in packaging?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mouthed Gesture
Designers are exploring sensory technology that is controlled by the mouth
Trend - From biometric identification devices to accessible gesture-control systems, designers are tapping new avenues for experience with prototypes that can be controlled by one's mouth. These gadgets boast a number of benefits such as accessibility for users with functional diversities, as well as new forms of security and convenience.
Workshop Question - How can your brand make your product more accessible than it already is?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dementia Support
People with dementia are supported with the help of technology
Trend - Brands are creating tech-based support for people with dementia--either in the form of training for caregivers or products and services that are in direct contact with those with dementia. Innovations in this space include therapeutic robot canines and digital training avatars.
Workshop Question - How could your brand better prioritize inclusion and accessibility?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shoppable Dark Stores
Brands are converting or combining stores into micro-fulfillment spaces
Trend - "Dark stores" are miniature warehouse-adjacent spaces, whose sole purpose is to pack online orders for pick-up or delivery. Many retailers are turning their brick-and-mortar locations into micro-fulfillment hubs, or hybridizing these spaces as a bit of both, in order to satisfy demand during COVID-19. As a result, customers are not allowed inside.
Workshop Question - How might your brand create a seamless experience in the e-commerce sector?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Nature Fabric
Designers are releasing biomimicry-inspired textiles for use in fashion production
Trend - Previously, designers were eager to explore the concept of biomimicry in their “fashion as art collections,” which were exclusively reserved for viewing only. Nowadays, more brands are making biomimicry-inspired clothing available for purchase.
Workshop Question - How might you employ concept of biomimicry in your products/service?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Biomimicked Solution
Designers are tapping biomimicry to address the problem of water pollution
Trend - Designers, companies, and cities are collaboratively working on water solutions and the onus here falls on biomimicry—a design process that harnesses nature-inspired concepts to address human problems. These projects are envisioned to clean water for consumption in areas where the resource is scarce or to remove plastic waste.
Workshop Question - How might you utilize biomimicry concepts in your product/service?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accelerated Biodegradation
Brands are opting in for biodegradable plastic with organic additives
Trend - In order to meet higher standards for sustainability, CPG brands are turning to biodegradable plastics that are enhanced with organic additives. The new material performs just as well as regular plastic but when in a landfill, the organic additives allow for the packaging to biodegrade at a faster rate than usual.
Workshop Question - How might you enhance the sustainable practices of your company?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Launch
Brands are launching new products in creative ways during the health pandemic
Trend - Since the COVID-19 pandemic has placed restrictions on launch parties, pop-ups, and other events, brands and designers are swiftly adapting by introducing their new products and collections online. Designed to capture attention, these digital initiatives vary in format, with some incorporating a more interactive approach.
Workshop Question - How might your brand debut a new product/service during a crisis?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Adaptive Aesthetic
Color-changing fashion and accessories enhance appeal
Trend - Reactive materials and ingredients in the fashion industry allow for color-changes based on UV light or temperature changes–observable in everything from nail polish to shoes. This shift comes as Millennial and Gen Z consumers increasingly seek out dynamic aesthetic choices that they can see playing out well on social media.
Workshop Question - How could your brand better adapt its aesthetic for social media?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Clothing Relief
Discreet clothing items come with pain-reducing functions
Trend - Fashion brands are creating clothing items designed to relieve pain, whether for individuals going about their daily routines, or for those who require pain-relief for specific health reasons.
Workshop Question - How could your brand incorporate added functions into its existing product/service?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends