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eLearning > Innovation & Change > Culture of Innovation > Module 1 / 5

Intro to Culture of Innovation

Instructor: Jeremy Gutsche
Peter Drucker, the father of management thinking, used to say, “Culture eats strategy for breakfast.” The concept is that your great idea doesn’t matter if you can’t put that idea into action and make it happen.

This course will help you build a culture that enables disruptive thinking, instead of leading your company toward disruption and failure.
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Insights by Trend Hunter AI
Co-Ownership
Co-ownership initiatives offer adapted forms of property and product ownership
Trend - Co-ownership opportunities are on the rise and come in a variety of forms, including car-sharing neighborhoods, co-owned apartment complexes and ownership setup spaces--all allowing people to pool resources for the sake of owning property or other investment pieces.
Workshop Question - How is your brand adapting to varying generational needs?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Distant Playground
Playground designs are altered to align with social distancing policies
Trend - As summer approaches, the threat of the global COVID-19 pandemic will still require safety precautions to be taken in public spaces. As a result, public parks and playgrounds are developing secure design concepts so that citizens can still enjoy the outdoors comfortably.
Workshop Question - How can your company pivot experiences to meet local and global safety standards?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Psychological Backing
Apps that focus on personal and professional streamlining utilize psychology
Trend - Whether used to enhance personal well-being, physical health or professional improvements—apps that are able to use the fundamental principles of psychology to analyze and offer best results are increasingly popular among consumers.
Workshop Question - How could your brand better streamline the responsibilities of its customers or employees?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Morale Analysis
Morale programs analyze online conversations to spot areas of improvement
Trend - Employers are taking advantage of new technologies in employee-tracking technology by using platforms that detect morale issues in online conversations and habits. By analyzing culture in this way, employers are able to change internal issues and boost morale and productivity in office.
Workshop Question - How could your brand prioritize employee morale?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incremental Entrepreneurship
Services that enable small steps help busy consumers start businesses
Implications - Many consumers today want to start their own businesses, however, juggling entrepreneurship and personal responsibility can be difficult. This is especially true for Gen Xenos consumers, who are both inclined to start their own business, and dedicated to their family life. Services that enable one to approach entrepreneurship in incremental steps help maintain a work-life balance while also enabling the pursuit of that dream.
Workshop Question - How can your company provide entrepreneurial employees with more ambitious opportunities?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Clothing Relief
Discreet clothing items come with pain-reducing functions
Trend - Fashion brands are creating clothing items designed to relieve pain, whether for individuals going about their daily routines, or for those who require pain-relief for specific health reasons.
Workshop Question - How could your brand incorporate added functions into its existing product/service?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modernized Mascot
Brands' mascots and their collaborations are revamped for new audiences
Trend - The modernization of well-known mascots is on the rise, as brands seek to better appeal to younger, contemporary consumers who are currently less likely to stay loyal to companies based on branded recognition alone.
Workshop Question - How could your brand revamp to cater to Millennials and Gen Z?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Illuminated Office
Office lighting is enhanced via interactivity or productivity-promotion
Trend - Brands are incorporating lighting into their office spaces that prioritize productivity and creativity, whether that's in interactive installations or in items that track time spent working versus relaxing. Such products are able to create enhanced ambient environments that prioritize balance while working.
Workshop Question - How could your brand enhance its office space to prioritize both productivity and creativity?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Surface Energy
Topical or wearable items aim to boost users' energy
Trend - No longer confined to items one would ingest, energy-boosting products offered by brands are coming in the form of items like shoes and perfume, as well as sportswear with physiologic effects.
Workshop Question - How could your brand enhance an existing product/service without changing how it's used by consumers?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dynamic Coaching
Customer "coaching" becomes commonplace in a variety of industries
Trend - Apps, products, and services that actively coach individuals are no longer relegated to fitness alone. Today, brands in a wide range of industries are offering access to both tech and human-sourced coaching that enhances one's skills or speeds up the process of goal-meeting.
Workshop Question - Conceptualize an on-brand coaching system that your brand could offer its customers.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends