Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
eLearning > Consumers > Consumer Behavior > Module 1 / 5

Intro to Consumer Behavior

Instructor: Shelby Walsh
Consumer Behavior
Download the Consumer Behavior Trend Report
What are the key trends in consumer behavior, wellness & life in the era of the personal brand? Trend Hunter's President, Shelby Walsh, tees up what is motivating purchasing decisions, loyalty and how to create a meaningful connection to consumers as well as how this ties back to Maslow's Hierarchy of Needs.

This module lays out key trends in consumer behavior that will be explored throughout this course, including how catalyzation is playing into consumer decisions and how personalization is being leveraged when it comes to health, wellness, and CPG. It also introduces themes surrounding the impact of tribalism on consumers' lives (and for marketers) as well as how the definition of one's personal brand is changing and impacting industries' ability to connect with their customers.
Related Trend Report: Consumer Behavior
Attend Future Festival
Insights by Trend Hunter AI
Reduced-Waste Skincare
Brands offer up skincare products that reduce waste
Trend - Brands in the skincare space are keeping pace with changing consumer values by offering products that reduce the environmental impact of their offerings. This is taking place not only through reduced and improved packaging but through the omission and replacement of environmentally harmful ingredients as well.
Workshop Question - What are two competing desires your target customer has? What are some ways you could better cater to both of those?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Menstrual Supplement
Targeted supplements aim to reduce period symptoms
Trend - With the supplement industry growing, targeted supplements are increasingly popular. Brands in this space are now offering menstrual-specific supplements–containing ingredients that ease common menstruation symptoms like bloating or pain.
Workshop Question - How could your brand focus on more targeted forms of wellness for its customers?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wellness Planning
Consumer focus on "wellness" has led to more structured programs
Implications - With consumers still interested in "wellness," applicable in industries ranging from food and beverage to sports, brands are now focusing on creating, or empowering their customers to create, sustained programs that help them through their wellness journeys. These products and services establish the process of achieving wellness as an ongoing one for the benefit of consumers' overall physical and mental health, rather than something consumers indulge in when they have the time.
Workshop Question - How could your brand establish wellness programs for its customers or employees?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Interactive Disposable
Paper cups evolve into interactive consumer experiences
Implications - Becoming more than just a disposable product, paper goods, like cups, are integrating features and designs that encourage much more consumer engagement during use. Changing how they’re typically perceived, brands are adding areas for customization, digital enhancements and even seasonal inspiration as means to not only add visual intrigue, but create more interactive moments between the consumer and product. Encouraging consumers to get more involved, albeit brief, these examples showcase a move toward more interactive consumer experiences, even for the most temporary or disposable of products.
Workshop Question - How could you make a one-time product or solution more engaging for your consumer? What elements of personalization could you add?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded In-Home
In-home brand events allow adults to entertain more seamlessly
Where once, at-home shopping parties were hosted by salespeople employed by the brand, today's branded in-home events focus on providing curated products that contribute to the ambiance of an event. Instead of hosting shopping parties, branded packages serve as tools that hosts can use to create a more seamless, yet curated experience, while also enabling large brands to organically market in intimate spaces that were previously untouched.
Workshop Question - How has your brand been impacted by recent shifts in how individuals prefer to socialize?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cognitive Mushroom
Lion's mane mushrooms are adopted for a cognitive boost
Implications - As wellness-minded consumers look to incorporate foods that boost cognitive function and improve mood, lion's mane mushrooms are emerging as a preferred method of treatment. This progression speaks to the evolution of consumer expectations regarding nutritive benefits contained in adaptogenic foods and highlights the expanding ability of customers to differentiate between the large variety of healing mushrooms.
Workshop Question - How can you reevaluate a product's formulation to include ingredients that boost cognitive function?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wellness Division
Brands incorporate elements of "wellness" into their retail spaces
Implications - Brands are taking the flexible applications of the term "wellness" and incorporating it into their retail locations – either as an alternative for health stores or as extensions of their primary offerings. Such environments connect with consumers seeking one-stop purchase journeys that are focused on all-encompassing lifestyle solutions.
Workshop Question - How could your brand incorporate a distinct new element into its retail spaces?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Curated E-Commerce
Retailers are offering consumers suggestions by using both humans and tech
Implications - With e-commerce and brick-and-mortar competing for consumer’s attention, retailers in the digital space are incorporating personalized recommendations to guide the consumer’s shopping experience. Curated product options, either from employees or algorithms, enable brands to bring the guided and personalized nature of in-store shopping to the digital shopping space. The degree of personalization with the recommendations highlights how brands are striving to connect with individual consumers, ensuring that the consumer feels like they aren't seeing the same recommendations as everyone else.
Workshop Question - How can your brand utilize both technology and human interaction to better support your customer?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Consumercentric Automation
Use of smart tech becomes more about lifestyle than function
Implications - Social media has ushered the world into an age of consumercentricity where lifestyle reigns supreme. This lifestyle-focused approach has changed consumer expectations of businesses across industries and is impacting the way they view technology. The question of how dense technologies such as blockchain or IoT will enter into people's everyday lives is answered in more consumercentric applications that enhance natural consumer behavior, as opposed to serving pragmatic functionalities.
Workshop Question - What is one part of your product or service that could be simplified?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Communicative Package
Data in packaging design enables products to communicate with consumers
Implications - Though technology is more advanced than ever, and consumers have come to expect connectivity at every turn, not all brands can organically integrate smart tech into their products. This has been especially challenging in the CPG world. Smart packaging that learns from and communicates to consumers is a step in the right direction. Using technology to create a dialogue between product and customer strikes the perfect balance of necessity and novelty to both innovate within a given category, and provide use to consumers.
Workshop Question - If you had to categorize your product or service, would it be more of a necessity, or novelty to your customer? How can you better strike a balance?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends