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eLearning > Innovation & Change > Culture of Innovation > Module 4 / 5

Intentional Destruction

Instructor: Jeremy Gutsche
In order to adapt, we must intentionally destroy. We need to break down the structure and hierarchy that prevents us from seeing the realities of market change. Consumer behavior is learned within a social structure. We follow organizational patterns and rules unless those rules are dramatically changed.

This module outlines clear tactics to break free of those rules and enact radical change in your organization. Though this is no easy task, it is worthwhile.
Workshop Questions:
1. How much simpler would your business be if you re-started from scratch?
2. What would your business look like if you threw away your top product line?
Access Advisory Services
Insights by Trend Hunter AI
Aloe Cosmetic
Aloe vera is used as a primary ingredient in cosmetic products
Trend - Common in skincare, aloe vera is increasingly being incorporated into makeup products to enhance their benefits. In particular, foundations are incorporating the ingredient to reduce the chances of dryness and flaking.
Workshop Question - How is your brand prioritizing customer health?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Appified Side-Hustle
Tech brands are incorporating side hustle-specific features in their apps
Trend - Developers are creating mobile applications that can assist consumers and budding entrepreneurs with building and maintaining their side hustles. The platforms include useful features, pertaining to organization, investment, and so on.
Workshop Question - How can your brand help individuals multi-task?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
LGBTQ+ Entrepreneurship
Organizations are striving to develop a diverse business and tech industry
Trend - Nonprofit organizations are looking to support the business endeavors of the LGBTQ+ community. In this space, various entrepreneurship resources, programming, and events are being directed toward overcoming barriers and getting ahead in industries.
Workshop Question - How can your brand support the LGBTQ+ community?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Scheduling
Calendar apps help people structure and organize their social lives
Trend - Much like there are calendars for organizing professional, personal, and even household tasks, brands are now offering platforms that are designed specifically to organize users' social lives.
Workshop Question - How is your brand creating balance in its customers lives?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Entrepreneurial Push
More individuals are embarking on the path of entrepreneuriship amid COVID-19
Trend - Businesses are launching campaigns and resources that are meant to support individuals who are interested in becoming entrepreneurs during the COVID-19 pandemic. These activations offer important information and coaching for starting one's own business.
Workshop Question - How might your brand support budding entrepreneurs?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Flatpack Wellness
Brands are developing flatpack solutions for the luxury category
Trend - In order to make luxury more accessible, brands are launching various affordable and flatpack designs. Enabling flexibility, these products enable indulgences such as saunas or timely escapes.
Workshop Question - How can you employ the flatpack concept to your product/service?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Neutral Beverage
Beverage brands prioritize carbon-neutral or negative production
Trend - Brands in the beverage space are re-shifting production processes to reduce their impact on the environment--aiming for carbon-neutral or negative outputs. Brands attempting this include everything from water to alcohol beverages.
Workshop Question - How is your brand prioritizing reducing its carbon output, or impact on the environment in general?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Skin
Skincare products with luxury branding or ingredients are made cost-accessible
Trend - In the past few years, a small handful of brands that prioritize functional, science-focused skincare that are cost-accessible have become extremely popular among consumers. Along this thread, brands are now creating luxury branded skincare products that the average person could afford.
Workshop Question - How could your brand better prioritize cost-accessibility to appeal to more consumers?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hyper-Localized Tourism
Consumers are staying close to home when planning trips
Trend - Amid the COVID-19 pandemic, consumers are flocking to local tourist attractions as a way to enjoy the landscape in their own country. These include everything from drive-in music festivals to local tours and hotel visits.
Workshop Question - How can your brand engage local consumers in a new way amid current restrictions?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Data-Based Awareness
Artists & brands are sharing important climate change data in unexpected ways
Trend - Brands and artists advocate for environmental awareness with engaging and interactive initiatives. These creative endeavors entail the use of relevant and real-time climate change data in various installations and campaigns that have the potential to serve as an educational tool for the public.
Workshop Question - How could your brand open up the conversation about climate change in an accessible way?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends