Forecasting Millennial Desires
Instructor: Armida Ascano
Download the Millennial Lifestyle Trend ReportThis module is dedicated to the largest generation in North American history: the Millennial generation. At Trend Hunter, we believe this is the most misunderstood of all generations. Due to their size and complexity, this generation is split into three micro-generations: the Pro Millennial, Mid Millennial, and Nouveau Millennial.
At the core of this module is the idea that "Millennial" is no longer a synonym for "young." What changes about how this generation percieves your brand now that they have entered adulthood? Most importantly, what about this highly influential generation's preferences and lifestyle will most impact your industry?
1. Now that “Millennial” is no longer a synonym for “young,” what will change about how Millennials perceive your brand?
2. Do Millennials see your brand as a help, or hindrance, to their personal development? Why?
3. What could your brand do to help Millennials maintain a sense of freedom throughout adulthood?