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eLearning > Demographics > Forecasting Micro-Generational Desire > Module 4 / 5

Forecasting Millennial Desires

Instructor: Armida Ascano
Millennial Lifestyle
Download the Millennial Lifestyle Trend Report
This module is dedicated to the largest generation in North American history: the Millennial generation. At Trend Hunter, we believe this is the most misunderstood of all generations. Due to their size and complexity, this generation is split into three micro-generations: the Pro Millennial, Mid Millennial, and Nouveau Millennial.

At the core of this module is the idea that "Millennial" is no longer a synonym for "young." What changes about how this generation percieves your brand now that they have entered adulthood? Most importantly, what about this highly influential generation's preferences and lifestyle will most impact your industry?
Related Trend Report: Millennial Lifestyle
Workshop Questions:
1. Now that “Millennial” is no longer a synonym for “young,” what will change about how Millennials perceive your brand?
2. Do Millennials see your brand as a help, or hindrance, to their personal development? Why?
3. What could your brand do to help Millennials maintain a sense of freedom throughout adulthood?
Get the 2021 Trend Report FREE
Featured Insights
Therapeutic Referral
Online services allow for better access to mental health resources
Trend - Businesses and institutions are offering platforms that provide personalized information on mental health resources that individuals in need can access. With accessibility often being a major roadblock for people in the process of getting help, these services are able to reduce barriers to mental healthcare.
Workshop Question - How could your brand prioritize in its business model?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Cities
As homes condense, community spaces expand
Trend - The design of cities and urban environments continue to evolve to suit today and tomorrow’s generations; with smaller homes and multi-generational households, cities are expanding their communal hubs and gathering spaces to bring urban communities closer together.
Workshop Question - How can your brand play a role in the consumer desire for more communal spaces?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Volunteer Matchmaking
Volunteering is streamlined through efficient apps & platforms
Trend - As new generations seek out ways to give back, methods of volunteering are adapting to be more inclusive of modern technology, lifestyle habits and overall convenience. From mobile apps that streamline the sign-up process to matchmaking-inspired platforms that pair users with cause, these services help redefine the act of volunteering.
Workshop Question - How might you encourage your consumers or audiences to give back? How could you potentially gamify the process?
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Contemporary Adulting
Pro-Millennial consumers seek traditional milestones through modern methods
Trend - Modern brands in the lifestyle space are using strategies like customization, education, and interactivity in order to appeal to Millennials and offer them products and services to help them reach key milestones in their adulthood.
Workshop Question - "Millennial" is no longer a synonym for "young." How could this change the way your company views the Millennial demographic?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Micro-Learning
Quick digital education leverages instant communication for personal growth
Trend – Brands are creating micro-learning solutions for consumers who are looking to add value to their personal and professional development in a way that seamlessly fits into their lifestyles. These micro-learning platforms allow for quick and engaging forms of education in the digital space.
Workshop Question - How could your brand empower its employees or customers with micro-learning platforms?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Anti-Shareable
Service-based businesses prioritize smartphone-free experiences
Trend - With the movement against constant smartphone use being small in impact but tenacious in achieving its goal, brands that offer services like dining or travel services are limiting how much their customers are able to use their personal devices.
Workshop Question - How could your brand create memorable, rather than shareable, customer experiences?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Journey
Once-costly travel options are made more accessible for the average consumer
Implications - Brands associated with luxury travel are accommodating individuals with constrained budgets by offering more cost-effective, but still high-end, travel options. With the social media age putting more pressure on average consumers to live seemingly "luxurious" lives, this shift is able to accommodate elements of that preference in a way that remains accessible.
Workshop Question - How could your brand accommodate the shifts in consumer behaviour that have been accelerated or kickstarted by the social media age?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
P2P Community
Platforms for activism and peer support hone in on specific user concerns
Trend - Emerging platforms are being created for specific support purposes as more people spend time online. These communities embrace P2P support for serious concerns like BIPOC teen wellness and addiction recovery.
Workshop Question - How could your brand build a supportive community?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gamified Adulting
Apps encouraging Millennials to complete necessary tasks use gamification
Trend - Millennials are being catered to by new apps aimed at automating and gamifying unappealing but necessary tasks, like finance management or housekeeping. The game-like interface of these apps is critical to their success and resonance with this audience.
Workshop Question - What's a necessary, boring task your brand could make more appealing to the Millennial cohort?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
P2P Support
Peer-to-peer support becomes a lifeline for communities overcoming COVID-19
Trend - Individuals are looking for ways to help others amidst the COVID-19 pandemic, and brands are increasingly offering tools and resources that facilitate supportive interactions between people and communities.
Workshop Question - How is your brand facilitating community support at this time?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Socialized Dating
Dating apps integrate friend-based features to boost matches
Trend - Brands in the business of creating dating apps are aiming to establish trustworthy connections by using friendship as a basis for matchmaking. Whether facilitating friendships first between potential matches, or using existing friends to vouch for users of the apps, these brands are prioritizing authentic connections.
Workshop Question - How could your brand align longstanding values with technological changes in its space?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends