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eLearning > Innovation & Change > Culture of Innovation > Module 2 / 5

Experimental Failure

Instructor: Jeremy Gutsche
Navigating through chaos requires your organization to adapt
and change. This requires a culture that encourages testing and
experimental failure.

Here, you will learn tactics to execute controlled failure -- If you pursue your dreams, you will experience numerous failures. The upside? You will be on the learning curve that leads to stardom.
Workshop Questions:
1. What was your last big work failure and what did you learn from it?
2. What tactical things could you do to make failure less intimidating?
Attend Future Festival Virtual
Insights by Trend Hunter AI
Permanent Remote Work
Brands are allowing employees to continue remote work post-pandemic
Trend - Amid the COVID-19 pandemic, many brands have been forced to quickly implement a work-from-home policy to help prevent the spread of the virus. Many found the shift to remote work to be without issue—with productivity and profits remaining the same. As a result, brands are implementing permanent work from home strategy, even post-pandemic.
Workshop Question - How could your company provide consumers with flexibility in times of uncertainty?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Montessori Tech
Brands use classic learning methods to teach various tech concepts to children
Trend - The Montessori method is a research-backed educational approach that encourages early childhood development through self-directed, hands-on activities and collaborative play. Brands are combining this trusted method of education with tech-forward concepts to create a balanced learning experience that is also age-appropriate.
Workshop Question - How could your brand balance between traditional approaches and digital environments?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Aged Education
Educational programs specifically for Boomers point to a redefinition of aging
Trend - Boomers are seeking out new training in order to operate in technologically integrated workflows. These individuals are taking these steps in order to address the fact that their experience on its own is no longer enough to grant them a competitive edge over their colleagues.
Workshop Question - How could you better invest in enhancing the skills of your older employees?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Marketable Sci-Fi
Brands leverage consumers’ obsession with Science Fiction as a marketing tactic
Trend - More campaigns and ads based around science fiction are emerging from companies in industries such as culinary, fashion and technology; as brands look to pop culture for marketing inspiration. With today’s fascination of TV shows like Stranger Things, a lot of brands are playing into this phenomenon through very strategic marketing - making it easy for them to catch the attention of consumers, and maintain it long enough to make a lasting impression.
Workshop Question - How can you use pop culture as a marketing strategy?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vocabulary Flexibility
New toys & development apps help consumers expand their vocabulary
Trend - With gamified apps and interactive products, the process to learn new terms and phrases is easier than ever, and it allows consumers to learn at their own pace and allocate their own time to this hobby. New products allowing consumers to increase their roster of talents and improve their personal education on a flexible basis.
Workshop Question - How can you play a more impactful role in your consumers continued education?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Safety
VR's many applications bleed into industries concerned with training and safety
Trend - The Virtual Reality industry is now being incorporated into safety programs that train and teach protocol in a range of industries–including everything from driving to simulated mail delivery experiences. These safety solutions offer a more enhanced path to becoming certified in the protocols expected of the individuals.
Workshop Question - Where could your brand see the value in using VR for training and safety purposes?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Adventure Viewing
The choose-your-own-adventure format enters passive forms of entertainment
Trend – Brands associated with passive forms of entertainment such as storytelling are incorporating choose-your-own-adventure formats into their offerings in new and innovative ways. Now an option in everything from smart home assistants to streamed movie content, the choose-your-own-adventure option is able to engage by directly involving the customer in how they want to be entertained.
Workshop Question - How could your brand make its product, service, or campaigns more interactive?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Facilitated Mentorship
Brands facilitate the mentorship process between people and professionals
Trend - The process of finding a mentor no longer involves as much networking as it did in years past, as brands are now offering consumers platforms through which they can develop relationships with professionals in the industries they're interested in.
Workshop Question - Conceptualize what a mentorship program your brand could facilitate, either for its customers or its employees.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Podded Office
Open office spaces incorporate tiny booths for quiet work or rest
Implications - The lack of privacy in open office spaces has been shown to decrease productivity and focus, but the lower costs associated with such spaces still make them an appealing option for most small and medium-sized businesses. As a result, brands are creating small sound-proofed booths that most open office spaces would have room for, and that allow some privacy for people looking to work without interruption. Such spaces allow for brands to employ the benefits of both open offices, and the more enclosed working areas that traditional offices allow.
Workshop Question - How could your brand enhance productivity by making its employees more comfortable?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Co-Created Exhibition
Art exhibitions allow viewers to manipulate the art themselves
Trend - Going farther than interactivity in the art exhibition world, curators and artists are now creating works that allow visitors and viewers to directly manipulate the art they're engaging with, to alter or create pieces.
Workshop Question - Conceptualize a campaign that would more directly engage consumers via interactivity/manipulation.
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends