Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.
eLearning > Consumers > Consumer Behavior > Module 5 / 5

Consumers and Personal Brand

Instructor: Shelby Walsh
Social Media
Download the Social Media Trend Report
This final module in the consumer behavior course will explore how personal brand has become a 24/7 affair, how brands are successfully co-creating with their customers and how micro-influencers are driving authenticity. One of the key trends unpacked during this module is "Influencer Ubiquity" which details how consumers are curating their personal brands. It also explores thought-provoking examples from brands like Adidas who have increased awareness of new products and launches through the use of influencers.

It's not just micro-influencers or user-generated content that is making a splash when it comes to how people are behaving and their purchasing patterns, however. Celebrities are still playing an important role when it comes to shaping the preferences of consumers today; they're just using different platforms to connect, allowing them to strip down the layers between them and their fans. We'll look into how big names like Dwayne Johnson, Will Smith, and Selena Gomez have used visual platforms like IGTV and YouTube to reinvigorate their brand and provide inspiration on how your brand can provide a more effective platform for self-expression.
Related Trend Report: Social Media
Workshop Questions:
1. How can you provide a more effective platform for self-expression?
2. How can your brand become more authentic on social media?
Get the 2021 Trend Report FREE
Featured Insights
Influencer Ubiquity
The influencer industry is no longer limited to marketing and artistic spaces
Implications - From micro to pet influencers, the influencer industry is expanding to accommodate and transform a variety of spaces. With social media giving every individual the opportunity to make themselves "brandable," this shift directly correlates with the individualistic preferences that can be seen in any given group – reflecting both niche and broad consumer interests in a way that is inherently authentic.
Workshop Question - How could your brand leverage influencer popularity?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Influencer Housing
Designers are focusing on elevating the aesthetic & function of content houses
Trend - Content houses—also known as "collab houses"—are becoming increasingly popular amid young social media influencers. As a result, brands and designers are working on offering opportunities to this community through elevated, or even branded, experiences.
Workshop Question - How can your brand enhance the experience of influencers?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Disappearing Chat
Social media sites are introducing features to delete user content and messages
Trend - As social media continues to be a primary tool in daily communication, apps are fighting to be the top choice for consumers' online chats. To appeal to consumers, these platforms are introducing new features that automatically erase messages and posts after a specified time, enabling online activity to be temporary.
Workshop Question - How can your brand cater to consumers' desire for privacy in your products or services?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Scheduling
Calendar apps help people structure and organize their social lives
Trend - Much like there are calendars for organizing professional, personal, and even household tasks, brands are now offering platforms that are designed specifically to organize users' social lives.
Workshop Question - How is your brand creating balance in its customers lives?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dance Marketing
Companies are leveraging social media dance popularity for marketing campaigns
Trend - Many companies are increasing their presence on video-based social media apps with popular viral dances. These companies are frequently using these platforms to launch marketing campaigns with dancing elements. Often times these campaigns will reward consumers for their participation with discounts.
Workshop Question - How can your organization foster engagement with users of social video apps?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Self-Service Ads
Platforms are making it easier to create and manage mobile ads
Trend - Mobile platforms are making it increasingly easy to place and manage ads through new tools and self-service systems. This empowers organizations to create high-level content, without the need to spend significant resources producing an ad. The B2B solution allows more companies to advertise to large numbers of viewers.
Workshop Question - How can your organization benefit from increased visibility with younger consumers?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Store Influencer
Brands are creating in-store influencer opportunities to increase engagement
Trend - Brands are inviting influencers to their brick-and-mortar retail locations for more interactive and engaging partnerships. These collaborations are often realized as consumer-facing marketing resources, or a way for the brand to help influencers supercharge their social media content.
Workshop Question - How might your brand engage influencers in the retail space?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sport Filter
The sports industry uses social media filters to appeal to young demographics
Trend - The sports industry makes moves to shed its more conservative approaches to business by using social media to appeal to younger demographics. Coming in the form of the AR filters and humor that Millennials and Gen Z are so accustomed to, the industry is making moves to remain relevant to modern consumers.
Workshop Question - How could your brand better appeal to Millennials and Gen Z?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bold Unbranding
Big brands opt for no logos to showcase the weight and relevance of their brand
Trend - As efforts toward greater authenticity and brand loyalty continue to thrive, we're seeing a rise in unbranded, logo-less tactics–often from well-known companies. Not necessarily looking to move away from heritage or legacy, these brands are relying on the iconic imagery, aesthetics or references to their products to connect with consumers. These unbranded examples are serving to create more approachable identities for brands, allowing consumers to better connect with product references and emotional connections.
Workshop Question - How might you better connect with consumers through more subtle, unbranded tactics?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hyper-Interactive Pet
Online content & social apps focus on engaging with animals
Trend - Catering to animal lovers and the bond between owners and their pets, social outlets are putting more emphasis on engaging and interacting with them. While animal videos have long been a go-to online destination, a shift toward more live, on-demand experiences are emerging where platforms like Snapchat are creating a more inclusive experience for pets and their owners.
Workshop Question - What are the most important things that your consumers prioritize in their day-to-day life? How could you better incorporate that into your products or service?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Post-Influencer Authenticity
Instagram marketing evolves with subversive, unmanufactured content
Trend - As consumer expectations regarding branded content evolve, smart brands and tastemakers are endeavoring new, more authentic ways to maintain a presence on Instagram with a specific focus on subverting the highly manufactured and often superficial themes pushed by influencers with audiences large and small.
Workshop Question - How can your brand create a forward-facing social media presence that prioritizes the subversion of manufactured imagery in the name of sparking more authentic customer connections?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends