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eLearning > Tactics > Innovation Tactics > Module 2 / 4

Consumer Innovation

Instructor: Mark Onufer
Design Innovation
Download the Design Innovation Trend Report
Innovation and innovative ideas are only great if the end consumer accepts it. Too many times brands and organizations around the world generate interesting ideas without having done the preliminary research or simply disarranged priorities leading to failure. In this module Mark covers consumer innovation and two innovation tactics: NASA with Prioritization Workshops and Bath Body Works and Global Scout Network.

Mark starts by telling a story from the Deputy Chief Technologist at NASA and uncovers the idea that different teams with conflicting goals was the largest hurdle in getting them to Mars. After reviewing lessons on the importance of agility being greater than perfection, Mark breaks down a framework for this workshop. Diving deeper into consumer innovation, this module shows you what it would look like to have a network of ‘consumer research ninjas’ providing local and cultural insights to inform your projects. This showcases how something like flowers can not only inspire an entire line of products, but also act as a cultural backboard for depth and narrative. How could you make better use of your customers in your innovation process?
Related Trend Report: Design Innovation
Workshop Questions:
1. Think of 3 factors that could lead to your company's Utopia.
2. How could you make better use of your customers in the innovation process?
View Innovation Webinars
Featured Insights
Trackable Gaze
Software tracking eye movement delivers valuable insight to marketers
Implications - Eye-tracking technology is becoming increasingly prevalent in market research in order to optimize user experience in the digital space. Through the use of biometric tracking software via mobile and desktop devices, brands are better able to understand precisely where consumer attention is drawn, and how they navigate the tools. This new technology speaks to the struggle many brands have had in recent years with understanding how to better establish authentic connections with consumers.

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Workshop Question - How might your brand leverage eye-tracking software to establish a better connection with your consumer?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Anywhere Access
Tech brands are prioritizing omnipresent convenience with more innovative designs
Trend - Brands are launching innovative tech accessories, designed specifically for the needs of on-the-go consumers. Although as a concept, portable tech is not new, these products are placing a stronger focus on refining the seamlessness of user experience with anything from invisible keyboards to wallet-friendly designs.
Workshop Question - How can your brand help optimize the consumer experience on-the-go?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.
Workshop Question - How can your brand increase the productivity of consumers at home?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dedicated Desktop
Companies are launching more apps specifically designed for desktop users
Trend - Companies are increasingly creating apps specifically designed to be used on a desktop, including apps for audio customization, social media, and organizational tools. The desktop-centric design empowers users with more functional capabilities when compared to their mobile counterparts.
Workshop Question - How can your organization better offer more functional products and services?
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtualized Onboarding
Brands are using technology to take onboarding into the virtual realm
Trend - Brands are leveraging technology to streamline the onboarding process for freelancers, remote employees, and even clients. By bringing tasks like this online, employers are capable of facilitating a more supportive environment for all types of workers, particularly those who are new to the company.
Workshop Question - How could your brand utilize digital technology for the benefit of your employees?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Computerized Accessibility
Tech companies are focusing on interfaces for people with disabilities
Trend - Many technology brands are addressing a gap in the industry with innovative designs that are developed to suit the needs of people with disabilities. This calls for computer companies to re-imagine their user interface to be more intuitive and accessible for this demographic.
Workshop Question - How might your brand make your product/service more accessible to people with disabilities?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Open-Source Social
Social media platforms offer open-source functions for creativity
Trend - Social media platforms that are designed around or offer specific open-source functions are increasingly popular as brands look to empower their customers to create their own online experiences. These platforms and functions empower promote both creativity and autonomy in the digital space.
Workshop Question - How could your brand prioritize customer creativity and/or autonomy?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Brain Control
Tech companies are developing products that can be controlled with one's thoughts
Trend - Technology companies are expanding the category of usability in new and interesting ways by building gadgets that can interpret an individual's brainwaves and turn this into a command. Where before these innovations were predominately designed for people with disabilities, they're now entering markets that include recreation and entertainment.
Workshop Question - How can your brand ensure a higher degree of usability for your product/service?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Socialized Dating
Dating apps integrate friend-based features to boost matches
Trend - Brands in the business of creating dating apps are aiming to establish trustworthy connections by using friendship as a basis for matchmaking. Whether facilitating friendships first between potential matches, or using existing friends to vouch for users of the apps, these brands are prioritizing authentic connections.
Workshop Question - How could your brand align longstanding values with technological changes in its space?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Psychological Backing
Apps that focus on personal and professional streamlining utilize psychology
Trend - Whether used to enhance personal well-being, physical health or professional improvements—apps that are able to use the fundamental principles of psychology to analyze and offer best results are increasingly popular among consumers.
Workshop Question - How could your brand better streamline the responsibilities of its customers or employees?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Therapeutic Referral
Online services allow for better access to mental health resources
Trend - Businesses and institutions are offering platforms that provide personalized information on mental health resources that individuals in need can access. With accessibility often being a major roadblock for people in the process of getting help, these services are able to reduce barriers to mental healthcare.
Workshop Question - How could your brand prioritize in its business model?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends