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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Demographics > Generational Chaos & Consequences > Module 5 / 5

Baby Boomer Chaos & Consequences

Instructor: Armida Ascano
Travel
Download the Travel Trend Report
Our final Micro-Generations module highlights two groups within the Baby Boomer generation. There are many pre-existing perceptions of this generation, but what key differences are discovered when this group, originally spanning a 16-year age range, is split into two?

Known for redefining what it means to age, the Baby Boomers are, in many ways, the original Millennial. This past couple years of Chaos see this generation more online than ever in an attempt to retain a sense of connection. What has changed for this generation of individualists after two years of physical isolation, but digital connection?
Related Trend Report: Travel
Workshop Questions:
1. How could you help your Boomer customer enjoy new experiences in this next phase of their lives?
2. What is one way your brand could better prepare for new definitions of what it means to age?
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Featured Insights

Intergenerational Tech
Connecting family members virtually becomes easier post-pandemic
Trend - During the Crisis and Chaos phases of the pandemic, many consumers were hesitant to visit loved ones in person -- this was especially prevalent for the Baby Boomer demographic, who belonged to a higher-risk group. So the aging demographic turned to virtual options to adapt. It seems this practice of digital connectivity among family members will continue into the post-pandemic world.
Workshop Question - How could you better accommodate the Baby Boomer's newfound interest in technology?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Family Separation-Specific Support Apps
Family Separation-Specific Support Apps
Bounce's Mental Health App Addresses Family Separation
Bounce is a mental health app with a specific focus—the service is designed to provide extensive support to teenagers whose parents are getting divorced. As family separation is a fairly common... MORE
Independence-Focused Eldercare Apps
Independence-Focused Eldercare Apps
The 'Dooinwell' App Helps Family Members Stay in Touch
Keeping in touch with elderly family members but still allowing them to maintain their independence is a tough balance, so the ‘Dooinwell’ app has been developed to help make the process... MORE
Grandparent-Specific Investment Apps
Grandparent-Specific Investment Apps
The EarlyBird App Helps Connect Long-Distanced Families
EarlyBird is a brand new app that helps grandparents connect with their grandchildren through the ultimate gift of investment. EarlyBird is a great way for grandparents to give their older... MORE
Family-Oriented Edtech Apps
Family-Oriented Edtech Apps
Kahoot! Partners With Zoom to Make Video Calls More Engaging
Kahoot!, a global education platform, has teamed up with Zoom Video Communication Inc. to launch the Kahoot! app for Zoom. Once downloaded, this new add-on app allows Zoom users to access and play... MORE
Common Task Organization Apps
Common Task Organization Apps
The 'Blend.life' App Helps Users Share Common Tasks and More
The ‘Blend.life’ app is an all-in-one organization tool for consumers looking to highlight collaboration between their family members and/or partner when going about their daily routine.... MORE

Insights by Trend Hunter AI

AI Household
Day-to-day family organization is streamlined through new technologies
Trend - Familial organization, from delegating chores to appointment reminders, is simpler with AI technology. This shows the adoption of technologies typically used in the workplace to the home. This development will simplify the act of running a multigenerational household, which is especially attractive to working parents.
Workshop Question - How can brands leverage AI technology to address the increasing demands on working parents and multigenerational households in a way that simplifies day-to-day organization and enhances productivity?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Dinner-Planning Apps
AI Dinner-Planning Apps
Dinnerfry Uses AI to Learn What You Like
Dinnerfy is an AI app that makes household meal planning and grocery shopping significantly easier, easing the burden on the head of the household. There are many challenges that families face with... MORE
Consolidated Family Organizers
Consolidated Family Organizers
Jam Offers To-do Lists, Calendars, and More, All in One Place
Jam aids in family organization by consolidating calendars, to-do lists, and shopping lists into a single, user-friendly platform. With Jam, families can seamlessly synchronize their schedules,... MORE
Family Organization Apps
Family Organization Apps
Rejoy Merges Calendars, Lists, meal Planners, and More in One Place
Rejoy, the all-in-one family app, emerges as a tech-driven solution to address the organizational challenges faced by modern families. Recognizing the gap in the market, where numerous B2B apps... MORE
Parent-Child Connection Platforms
Parent-Child Connection Platforms
ParentSider Helps Parents Get More Quality Time with Their Kids
ParentSider is a beacon for busy parents seeking to enrich their relationships with their children. By simplifying the engagement process, this app empowers parents to prioritize quality... MORE
Inclusive Productivity
Inclusive management and productivity apps combat ageism in the workplace
Trend - Workplace management platforms are adapting to the varying needs of a multigenerational workforce--with UX, resources and tools that account for tech gaps between generations. These platforms ease processes and foster communication with the aim of achieving age-inclusive hiring and working environments.
Workshop Question - How could your brand better adapt to a multigenerational workforce with different strengths?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Nonprofit-Backed Senior Social Apps
Nonprofit-Backed Senior Social Apps
'Senior Planet Community' is Supported by the AARP for Seniors
‘Senior Planet Community’ is a social media app that proves the field is not just for younger consumers. There is a growing demand for online platforms that cater to the needs and... MORE
Peer-Connected Support Platforms
Peer-Connected Support Platforms
'Togetherall' Offers a Safe Online Community for Mutual Support
Togetherall is a peer-to-peer online community that offers mental health support to individuals aged 16 and above. It is moderated 24/7 by trained professionals who ensure the safety and anonymity... MORE
Multigenerational Workforce Apps
Multigenerational Workforce Apps
Microland Launches a Global Mobile App for Its Digital Workforce
Microland, a hybrid IT service provider, has launched MicrolandOne™, a digital employee app. The software eliminates the need to access desktops or laptops for essential business applications and... MORE
AI Boomer Mentor Programs
AI Boomer Mentor Programs
Eldera is Connecting Baby Boomers with Kids Who Need Mentors
Eldera, an online platform, has taken a unique approach to address loneliness and dispel generational stereotypes. This platform connects adults aged 60 and older with young people between the ages... MORE
Digital Age-Diverse Platforms
Digital Age-Diverse Platforms
Growing with Age is a Platform for Sustaining Age-Diverse Workforces
Growing with Age is a new interactive online platform that AARP, the Organization for Economic Cooperation and Development (OECD), and the World Economic Forum have developed to provide businesses... MORE
Focus Tech
Brands are creating products to help students concentrate
Trend - Brands are launching new focus-enhancing technology designed to help students better concentrate on their work in remote or hybrid learning environments. These products and features help immerse students in their school work, showcasing the benefits of technology in the classroom and eliminating procrastination and potential distractions from outside sources.
Workshop Question - How can your brand address the rapid changes that have influenced its industry?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Translation Pens
Connected Translation Pens
The Youdao Dictionary Pen 3 Helps with Language Learning and More
The Youdao Dictionary Pen 3 is a smart scanning device developed with the needs of students in mind to help them enjoy an immersive learning experience when at school or studying at home. The... MORE
At-Home Classroom Gadgets
At-Home Classroom Gadgets
The Conceptual Berry-Like-Jumbo Mimics the Classroom Feel
While virtual learning and working from home formats persist in some regions around the world due to the pandemic, Germaine Tan aims to make the classroom experience more tangible with the... MORE
Focus-Enhancing Technologies
Focus-Enhancing Technologies
Zoom's 'Focus Mode' is Designed to Help Kids Focus in Virtual School
Zoom has announced its new feature that is designed to help kids focus better when learning remotely.  The new Focus Mode will help eliminate distractions and offer students direct contact... MORE
Family-Oriented Edtech Apps
Family-Oriented Edtech Apps
Kahoot! Partners With Zoom to Make Video Calls More Engaging
Kahoot!, a global education platform, has teamed up with Zoom Video Communication Inc. to launch the Kahoot! app for Zoom. Once downloaded, this new add-on app allows Zoom users to access and play... MORE
Wealth Accessibility
Gen X as a whole is more focused on building generational wealth
Trend - As a whole, Gen X is being very intentional about building generational wealth. This demographic is using family-centric investment and banking services to not just build wealth, but to establish financial literacy among family members.
Workshop Question - How can your brand prioritize accessibility in its area of expertise?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Children-Focused Investment Apps
Children-Focused Investment Apps
Hapi Assists Parents in Planning for Their Child's Future
UK-based start-up Hapi has launched a self-titled app designed to support parents with the process of planning and investing for their children’s future. The app allows users to open junior... MORE
Web3-Focused Digital Banks
Web3-Focused Digital Banks
Cogni is Creating a Web2 to Web3 Mobile Banking Platform
Cogni sets itself apart as the first lifestyle-focused digital bank and it is creating a first-of-its-kind Web2 to Web3 mobile banking platform to serve consumers who want to modernize their... MORE
Kid-Focused Finance Apps
Kid-Focused Finance Apps
ABN Amro Launches a Financial Literacy App for Children
ABN Amro is partnering with Swedish firm Gimi to create a financial literacy app for kids. Using the app, youngsters may communicate with their parents about the chores they do for money as well as... MORE
Financial E-Learning Experiences
Financial E-Learning Experiences
Fidelity Launches the Financial-Focused Fidelity Stack Experience
Fidelity is turning to the metaverse to improve financial literacy education. The investment company recently launched the new Fidelity Stack experience. Customers and associates can visit the... MORE
Asset-Pooling Investment Platforms
Asset-Pooling Investment Platforms
The 'Huddl' Investment Marketplace Lets Users Invest Together
The ‘Huddl’ investment marketplace is a collaborative approach to investing that will provide consumers with a different way to invest their money. The platform works by letting... MORE
Hybrid Event
Corporate and work-related events are made easier with hybrid programs
Trend - Though corporate events are back to being in-person, virtual attendance is still popular as it offers flexibility, accessibility and comfort for people not willing to travel. To prioritize experience, brands are releasing technologies and platforms that help enhance hybrid event experiences.
Workshop Question - How could your brand be more flexible in its offerings for employees or customers?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
VR-Enhanced Virtual Events
VR-Enhanced Virtual Events
Igloo Vision Works with Its Clients to Provide Memorable Experiences
In a post lockdown world, virtual conferences are expected to remain in place as a more sustainable and accessible way of connecting audiences, building lasting connections, and sharing information.... MORE
Hybrid Events Platforms
Hybrid Events Platforms
The French Leader of Hybrid Events, AppyFair, is Now Available Worldwide
As hybrid work models continue to increase in popularity in light of the global pandemic, AppyFair is meeting consumers’ needs with its virtual and hybrid events platform. The French start-up... MORE
Hybrid Team-Building Events
Hybrid Team-Building Events
Rockoly's Line of Hybrid Cooking Events Meet Current Workplace Needs
Remote team-building space Rockoly launched a line of hybrid team-building events to meet the current and future needs of the workplace, especially as employees return to physical offices. To cater... MORE
Restauranteur Metaverse Platforms
Restauranteur Metaverse Platforms
This Metaverse Platform Caters to Canada's Food Service Industry
Restaurants Canada, a non-profit organization that advocates for and promotes the interests of Canada’s restaurant industry, is launching a metaverse platform that is designed for the specific... MORE
Hybrid Event Management Platforms
Hybrid Event Management Platforms
EventsAIR Manages the Audiovisual Elements of a Hybrid Event
EventsAIR, the hybrid event management platform, recently elevated its platform by offering new ways for users to manage their event’s audiovisual needs—remotely. The new EventsAIR... MORE
App-Based Parenting
Businesses offer parenting apps that go beyond raising infants
Trend - While parents have access to apps that help them raise infants, apps that help users with parenting throughout their children's many developmental stages are just now becoming popular. These apps help caregivers with everything from scheduling to prioritizing their kids' mental health.
Workshop Question - How could your brand make its customers' lives easier?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Comprehensive Parenting Apps
Comprehensive Parenting Apps
ParentPal is an App that Takes the Guesswork Out of Parenting
To take the guesswork out of parenting, there is a new daily tool to help ease the stress and anxiety and support the joy of parenting - ParentPal. The all-in-one parenting app was created by... MORE
Science-Backed Parenting Apps
Science-Backed Parenting Apps
Parenting Guide from Lasting is an App Dedicated To Parents
Lasting, a marriage counseling app owned by Talkspace, has announced the launch of a new app for parents called ‘Parenting Guide from Lasting.’ According to the company, the new app will... MORE
Parent Photo-Sharing Apps
Parent Photo-Sharing Apps
Tinybeans Launches New Website and Safe Social Video Community Feature
Tinybeans, a private photo-sharing and journaling app for parents, has acquired the parenting website Red Tricycle. Thanks to this acquisition, the brand has announced that it will be introducing &#... MORE
Stress-Free Co-Parenting Apps
Stress-Free Co-Parenting Apps
WeParent Helps Separated Parents Manage Schedules and More
WeParent is a stress-free co-parenting app created by a Stanford Ph.D. in Psychology that helps separated parents and extended family manage their custody schedules, organize calendar and lists,... MORE
play_circle_filled Advice-Giving Parent Apps
Advice-Giving Parent Apps
Parent Cue Gives Parents Advice on What to Tell Their Kids for 936 Weeks
It’s natural that parents want their children to be healthy and feel loved, however, some parents don’t always know what to say or do to encourage that – cue Parent Cue. The app offers... MORE
Gen Z Investing
Investing for young Gen Z consumers is made easier with apps and communities
Trend - Gen Z is entering a new world of fintech, and banking apps, community platforms and services are being designed to help them navigate investing in the modern age. These platforms ensure that young consumers are able to set themselves up for the future in today's changing financial landscape.
Workshop Question - How could your brand better prioritize customer education and support?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z-Oriented Fintech Banking
Gen Z-Oriented Fintech Banking
Hero Financials is an Alternative Banking Solution for Canadians
Hero Financials is providing Canadian kids and youth an alternative banking solution to manage and monitor their funds. The service is designed to address the unmet financial needs of Gen Z while... MORE
Teen-Targeting Investing Apps
Teen-Targeting Investing Apps
This App Helps Teens Invest Responsibly With Parental Permission
A pair of entrepreneurially minded college students have launched a new investing app that is specifically focused towards members of the Gen Z age group who want to be able to dip their toes in the... MORE
Teen-Focused Crypto Investment Apps
Teen-Focused Crypto Investment Apps
Step Launches First-Ever Crypto Investment Product for Teens
Step, an all-in-one, crypto-forward financial app dedicated to teens and young adults, has announced the launch of its new crypto and stock investment product. As a result of the new offering, the... MORE
Teen-Targeted Investment Apps
Teen-Targeted Investment Apps
The 'Bloom' App Helps Users to Build Longterm Wealth
The ‘Bloom’ app is an investment platform developed with teens and 20-somethings in mind to help them get started building longterm wealth in a decidedly easy, hands-off manner. Users... MORE
Investing Gen Z Group Chats
Investing Gen Z Group Chats
Finary Raises Money to Build the Investing Chat Platform
Finary is a platform that is focused on next-generation investments. It helps the new generation create an online community to better understand the world of investments. Offering a digital platform... MORE
Private Socials
Emerging social media platforms are focusing on privacy
Trend - With criticisms around excessive social media use and the data-selling that goes along with it, some brands are releasing social media platforms with limited functions and privacy features that help protect users' data, while still enabling sharing between family and friends.
Workshop Question - How is your brand prioritizing the overall wellness of its customers?
2.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Private Family Media Apps
Private Family Media Apps
Lalo Launches an Application to Memorialize Your Loved Ones
Lalo is a new application that functions as a digital scrapbook, allowing customers to memorialize loved ones, create “spaces” to share memories, and invite friends and family to collaborate.... MORE
Collaborative Newsletter Platforms
Collaborative Newsletter Platforms
'TogetherLetters' Helps Users Connect Outside of Social Media
‘TogetherLetters’ is positioned as a way for consumers to stay connected with one another in more passive, authentic manner outside of social media by utilizing a newsletter-inspired... MORE
Healthy Social Media Apps
Healthy Social Media Apps
The 'Ruva' App Protects Privacy and Discourages Addictive Scrolling
It’s common knowledge that many social media apps employ deliberately addictive interfaces and designs to keep people engaged on their platforms often at the cost of their own self-esteem... MORE
play_circle_filled Customizable Friendship-Forging Apps
Customizable Friendship-Forging Apps
This Networking App Respects Your Privacy & Preferences
Hawaii-based software company iRadius has launched a networking app that is designed to make it easier for young adults to make new friends and stay in touch with existing friends and family, whilst... MORE
App-Based Guide
App-based travel and activity guides prevail as pandemic restrictions lift
Trend - As we enter a post-pandemic world and travel restrictions lift, app-based travel and activity guides are becoming the norm. These digital guide activations help travelers explore the world while limiting their contact with tour groups to remain mindful of the ongoing global health concerns.
Workshop Question - How is your company shifting its services to accommodate post-pandemic consumer habits?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Real-Time App-Based City Guides
Real-Time App-Based City Guides
The Welcome App Provides Personalized Tourist Recommendations
The Welcome app is a newly launched platform that combines intelligence, recommendations, personalization, photos, and videos to guide users through new cities. Established by Peter Gerard, Mark... MORE
Eco-Friendly Transit Apps
Eco-Friendly Transit Apps
Moovit Partnered with Lime to Deliver Electric Micro-Mobility Options
The Israeli transit planning application ‘Moovit’ announced the ‘Moovit x Lime’ partnership with the popular electric micro-mobility rental company. Through this partnership,... MORE
Wilderness Way-Finding Apps
Wilderness Way-Finding Apps
The 'Wayfinder' App Guides Users on Multi-Day Adventures
The ‘Wayfinder’ app is a map and guide travel solution for outdoor explorers that will enable them to enjoy their choice of wilderness trail without having to worry about losing their way.... MORE
Multi-Modal Travel Apps
Multi-Modal Travel Apps
Arriva Has Released a Smart Mobility App for Public Transport In Europe
Arriva, a UK-based multinational public transport company, has announced the launch of ‘glimble,’ a smart mobility platform designed to connect passengers to multiple modes of public... MORE
Gamified Tourism Apps
Gamified Tourism Apps
This App Aims to Boost Local Tourism in Canada's South Dundas Region
The municipality of South Dundas in the Canadian province of Ontario has unveiled an innovative new tourism app that uses gamification and interactive tools to boost tourism in the region. The &#... MORE
Intimacy Apps
Sexual wellness platforms help educate and empower users
Trend - Platforms that help users learn more about sexual health and wellness, both mental and physical, are on the rise. These platforms offer a range of tools and resources that help consumers feel more confident when it comes to intimacy.
Workshop Question - What kind of digital community would your customers benefit from?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sex Therapy Apps
Sex Therapy Apps
The Lover App Helps Users Build a More Pleasurable Sex Life
The Lover app, described as “a personal trainer for your sex life,” is a newly launched sex therapy app. Unlike a traditional dating app, telehealth platform, or mobile workout program,... MORE
Millennial-Targeted Telehealth Platforms
Millennial-Targeted Telehealth Platforms
Hims & Hers Partners with REVOLVE to Reach Younger Crowds
Hims & Hers, a telehealth platform providing modern personalized health and wellness products to Millenial and Gen Z consumers, has teamed up with premium fashion brand REVOLVE. The partnership... MORE
Women's Sexual Wellness Apps
Women's Sexual Wellness Apps
Rosy Offers Personalized Solutions for Sexual Wellness
Rosy is a first-of-its-kind app and media platform founded by Dr. Lyndsey Harper, a practicing OB/GYN in Texas. The app aims to help women overcome difficulties in their sex lives by offering... MORE
Women's Wellness App Features
Women's Wellness App Features
Peanut Pro Looks to Connect Women with Health and Wellness Experts
Peanut, a social networking platform dedicated to women, has announced the launch of ‘Peanut Pro,’ a new feature that provides its users with access to various health and wellness experts.... MORE