Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

20 Speeches by Advertising Gurus

19
Persuasion by Fascination
Sally Hogshead Discusses the Art of Communication Presentations
View Full Article
19
play_circle_filled
Persuasion by Fascination
18
play_circle_filled
Storytelling in Branding
17
play_circle_filled
The Takeover of Mobile Advertising
16
play_circle_filled
The Power of Intangible Value
15
play_circle_filled
The Power of Perspective
14
play_circle_filled
Eco-Advertsing
13
play_circle_filled
Life Lessons in Advertising
12
play_circle_filled
If Politicians Borrowed From Marketers
11
play_circle_filled
Next Generation Technology
10
play_circle_filled
Universality of the Mobile Phone
9
play_circle_filled
Unlocking a Brand
8
play_circle_filled
When Two Become One
7
play_circle_filled
Whimsicality of Consumer Behavior
6
play_circle_filled
Smartphone Marketing
5
play_circle_filled
Complete Openness in Branding
4
play_circle_filled
Future Consumerism
3
play_circle_filled
Significance of Subtle Features
2
play_circle_filled
Refined Technology
1
play_circle_filled
Alternate Forms of Worth

From Ogilvy's Rory Sutherland to Apple's Philip Schiller

— January 16, 2013 — Marketing
These speeches by advertising gurus feature a variety of leaders and professionals from a wide range of industries. One of the most notable and reputable individuals in the group includes Rory Sutherland who currently serves as the Vice Chairman of Ogilvy Group worked his way to the top starting as a junior copywriter. He stresses the importance of subjectivity in advertising and consumers' concept of value. His speeches offer fascinating examples and case studies that support his belief.

Other notable figures here include Apple's Philip Schiller and Jonathan Mildenhall, the VP of Global Advertising Strategy at The Coca-Cola Company. A common theme throughout many of these speeches is the growing importance and relevance of mobile advertising. Advertisers are now recognizing the pattern of consumers accessing brands, stores and information on their smartphones as opposed to desktops or traditional media.

These speeches by advertising gurus provide a current dialogue on changing consumer behavior and market strategies.
6.6
Score
Popularity
Activity
Freshness