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18 Speeches on Honesty in Business

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The Role of Character in Success
Warren Buffett's Integrity in Business Keynote Explores Qualities
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The Role of Character in Success
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Development and Responsible Business
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Transparent Choices in Retail
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Business Transparency Online
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Suspicious School Spending
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Transparency in Publishing
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Accepting Criticism
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Conquering Brand Categories
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Feminine Economic Values
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Complete Openness in Branding
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Building Trustful Relationships
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Accountability Across All Businesses
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Style & Substance in Branding
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Electronic Voting System
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Promoting Compassionate Capitalism
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Restoring Trust on Wall Street
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Marketing with Consumers
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The Accountability Advantage

From Transparent Retail Choices to Marketing with Consumers

— February 12, 2014 —
For a large majority of consumers, the presence of honesty in business is the most important factor when choosing a brand. Consumers want to know they can trust the brand they choose and the products they decide to purchase. Many consumers also want to know that their brand of choice conducts business in a responsible and fair manner.

Social media gives consumers a variety of methods to voice their opinions -- good or bad -- about companies and products. The speech by Jay Baer explains why brands need to embrace these new mediums of customer service because marketing at consumers will no longer cut it -- authentic interactions now separate the truly competitive brands from the rest.

The speech by Kent Nichols echoes these beliefs to an extent as the speaker believes that businesses need to be open to the criticisms and feedback from consumers because it can help them improve, adapt and excel.

Bruno Pieters believes that consumers should purchase products that reflect their values. While businesses have a responsibility to behave fairly, consumers can also do their part to ensure they are supporting socially conscious brands.

These speeches on honesty in business offer informative statistics as well as the best ways to approach social spending on products and services.
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