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25 Keynotes on Brand Persona

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Emotional Branding
This Branding Experience Keynote by Scott Bedbury Discusses Effects on Ads
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Emotional Branding
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Successful Online Branding
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Customer Obsession
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Storytelling in Branding
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Meaningful Branding
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The Evolution of Consumption
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Inspiring Action in Consumers
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Branding Your Customer Service
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The Future of The Brand
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Marketing a Quality of Life
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Storytelling Through Software
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Developing Consumer Loyalty
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Importance of Brand Evolution
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The Power of the Brand
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Enhancing Brand Experience
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New Era of Brand Fundamentals
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Consumers as the Message
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Better Marketing
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Crafting a Brand Persona
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Creating a Cohesive Brand
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Knowing Your Consumer
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Consumer-Based Authority
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Effects of Brand Performance
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Online Consumer Engagement
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Marketing with Consumers

From Creating a Cohesive Brand to the Evolution of Consumption

— May 9, 2013 — Keynote Trends
These keynotes on brand persona demonstrate just how important it is for companies to have a clear and defined vision of what their brand represents and what they want their brand to accomplish. The most successful brands in the world are constantly reinventing themselves in order to satisfy the hectic demands of consumers, but they always stay true to roots and their vision.

Innovation keynote speaker Jeremy Gutsche believes that one of the most effective ways to build a strong, innovative brand and persona is to get in touch with consumers and to truly understand what is they want from a particular product. These cultural connections with consumers will provide infinite long-term benefits for brands in the years to come.

Doug Stephens introduces the concept of the 'Third Shelf.' This concept focuses on the experience consumers have on their own with a particular product. The Third Shelf exists outside the store and outside a consumer's home -- it is how they interact with that product online, through a catalog or in a campaign. This plays an integral role in establishing a brand's persona and is becoming increasingly important in our world of digital consumerism.
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