Armida Ascano Armida www.trendhunter.com/Armida Toronto, ON //cdn.trendhunterstatic.com/avatars/uploads/avatar_35695.jpeg?timestamp=1351093170 VP of Insights TrendHunter.com
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Toronto Location
Jul 2010 Member Since

Armida Ascano

RockStar

In her 7 years at Trend Hunter, Armida has worked as a writer, editor, and advisor at Trend Hunter. Currently, she’s leveraging her 360-degree view of our content and passion for consumer behaviour in her role as the Vice President of Insight at Trend Hunter. She runs workshops and trend sessions for our top-tier clients -- such as Tribune Media and Starbucks -- as well as at conferences like Foresight and Trends, OmniShopper, and the MRIA. These sessions focus on research storytelling to not only inform, but engage and inspire the audience.

She has been featured on Rogers TV, CP24, CBC and dozens of publications, discussing branding, subculture, and gender equality in the workplace; topics that she would gladly discuss with anyone who asked!

What is unique that's not in your bio?
I'm afraid of ketchup. No, my dog was not run over by a ketchup truck or anything like that.
What's your favorite accomplishment?
Going from hopeful ad student to brand manager of Canada's largest trend spotting community in under a year.
How do you define cool?
Rihanna performing at the Victoria's Secret Fashion Show, 2013; Rihanna on the cover of Vogue Brazil, May 2014; Rihanna in the music video for BBHMM, 2015; Rihanna every damn day because she is exactly who she appears to be and will not apologize for it (!)
What is your secret to uncovering trends?
Observation + Intuition + Research
What do you enjoy most about Trend Hunter?
I know this is cliche, but we really are like a family. When your career begins at a start-up that hires predominantly Millennials, you and your colleagues essentially get to watch each other grow up. I have complete faith that everyone here has each other's back. For the work itself, Trend Hunter has given me the opportunity to use the billions of views we get to tell a story. I love using page views and crowdsourced content to paint a comprehensive picture for our clients. This is what makes me so excited to head up our Trend Sessions and Workshop content.
What is your favorite trend?
I recently read a trend article about a hip, young group of yuppies in Sweden who hold raves over their lunch break. I may move to Sweden.
What are your tips for writing a juicy post?
Don't over-think your writing.
How do you reset to be creative?
I make a new, weirdly themed playlist on Spotify. Here are a few list themes I've made so far: Songs to Lip Sync To, Actually Good Disney Songs, Ghost in the Shell, Spooky Music to Cuddle To
What inspires or excites you?
Any form of great storytelling -- and that could be anything from a beautifully composed song, to a well thought-out campaign. My go-to, however, is anime. The writers and animators behind a great anime series or film are just willing to go places you would never see in any other genre.
Predict something awesome for 2020?
Awesome things are unpredictable, though.
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Foresight & Trends: Thoughts and Applications After the Conference -
Foresight & Trends: Thoughts and Applications After the Conference -
Foresight & Trends: Reflections Halfway Through the Innovative Conference -
Foresight & Trends: Reflections Halfway Through the Innovative Conference -
Foresight and Trends: The First Day of the Visionary Conference Comes to a Close -
Foresight and Trends: The First Day of the Visionary Conference Comes to a Close -
Tweet-Fueled Beer Competitions (CONTEST) - Trend Hunter and Toronto's Beerfest Offer a Chance to Win
Tweet-Fueled Beer Competitions (CONTEST)
Trend Hunter and Toronto's Beerfest Offer a Chance to Win
Windows 8: The Developer Story of the Trend Hunter App is Accessible at the Windows Store
Windows 8: The Developer Story of the Trend Hunter App is Accessible at the Windows Store
Windows 8: The Trend Hunter App and its Business Story is Available on the Windows Store
Windows 8: The Trend Hunter App and its Business Story is Available on the Windows Store
The Evolution of Google Maps - The Brian McLendon Technology Keynote Explores the App's Developments
The Evolution of Google Maps
The Brian McLendon Technology Keynote Explores the App's Developments
Bloomberg Businessweek: Jeremy Gutsche on Shock Reality and Discovery Channel's Risky Business
Bloomberg Businessweek: Jeremy Gutsche on Shock Reality and Discovery Channel's Risky Business
BNN: Jeremy Gutsche Weighs in on the New Facebook Phone
BNN: Jeremy Gutsche Weighs in on the New Facebook Phone
CBC: Jeremy Gutsche on the Modern Baby Boomer
CBC: Jeremy Gutsche on the Modern Baby Boomer
NY Times: Jeremy Gutsche on Witch-Inspired Fashion
NY Times: Jeremy Gutsche on Witch-Inspired Fashion
CNN: Jeremy Gutsche on Archery and The Hunger Games
CNN: Jeremy Gutsche on Archery and The Hunger Games
NY Times: Jeremy Gutsche on the Female Hero in the Information Age
NY Times: Jeremy Gutsche on the Female Hero in the Information Age
The Globe and Mail: Jeremy Gutsche Discusses the Top Retail Trends of 2013
The Globe and Mail: Jeremy Gutsche Discusses the Top Retail Trends of 2013
BNN Headline: Jeremy Gutsche Talks Top Marketing Trends of 2012
BNN Headline: Jeremy Gutsche Talks Top Marketing Trends of 2012
BNN: Jeremy Gutsche Explores Local Social Networking and Alcohol Detection
BNN: Jeremy Gutsche Explores Local Social Networking and Alcohol Detection
The Trend Hunter Billion View Party - A Peek Into Our Huge Billion-View Bash
The Trend Hunter Billion View Party
A Peek Into Our Huge Billion-View Bash
Huffington Post: Jeremy Gutsche Featured in RW&Co Campaign
Huffington Post: Jeremy Gutsche Featured in RW&Co Campaign
Future Entrepreneur Infographics - The CEOs of Tomorrow Chart Predicts Where Business is Going
Future Entrepreneur Infographics
The CEOs of Tomorrow Chart Predicts Where Business is Going
Insect View Photography - The Michael H. Rode 'From Below' Collection Shows a New View
Insect View Photography
The Michael H. Rode 'From Below' Collection Shows a New View
Eloquent Page Markers - The Text Metal Bookmarks Speak on Your Behalf
Eloquent Page Markers
The Text Metal Bookmarks Speak on Your Behalf
Pinup-Branded Java - The Goshen Coffee Company Shows Retro Nautical Packaging
Pinup-Branded Java
The Goshen Coffee Company Shows Retro Nautical Packaging
Smarter Business Ideas: Jeremy Gutsche on Small Businesses
Smarter Business Ideas: Jeremy Gutsche on Small Businesses
Trend Hunter Honors GoingLikeSixty - This Veteran Talks our Billion-View Mark, the Early Days of TH
Trend Hunter Honors GoingLikeSixty
This Veteran Talks our Billion-View Mark, the Early Days of TH
Business Connect: Jeremy Gutsche Cover Story
Business Connect: Jeremy Gutsche Cover Story
CTV News: Jeremy Gutsche on Rising Divorce and Snuggle for Pay
CTV News: Jeremy Gutsche on Rising Divorce and Snuggle for Pay
CTV News: Arrests on YouTube and the Housing Bubble
CTV News: Arrests on YouTube and the Housing Bubble
CTV News: Jeremy Gutsche on Manchester United IPO and Crime-Fighting Apps
CTV News: Jeremy Gutsche on Manchester United IPO and Crime-Fighting Apps
The Globe and Mail: Trend Hunter's Conversational Marketing and Advertising Options
The Globe and Mail: Trend Hunter's Conversational Marketing and Advertising Options
Media Huddle: Trend Hunter's Internship Academy Featured
Media Huddle: Trend Hunter's Internship Academy Featured
Trend Hunter Reality Promo - Superhero Fashion, Paparazzi Flash Mobs, Tattoos & Augmented Reality
Trend Hunter Reality Promo
Superhero Fashion, Paparazzi Flash Mobs, Tattoos & Augmented Reality
Rapper-Rendered Skate Decks - The Pretty Toney Deck Bears Ghostface Killah's Likeness
Rapper-Rendered Skate Decks
The Pretty Toney Deck Bears Ghostface Killah's Likeness
Start Something Big: The Trend Hunter Team Discusses What Makes TH Awesome
Start Something Big: The Trend Hunter Team Discusses What Makes TH Awesome
HRVoice.org: Jeremy Gutsche Teaches HR Professionals to Embrace Culture
HRVoice.org: Jeremy Gutsche Teaches HR Professionals to Embrace Culture
Coolhunting Digital: Trend Hunter Featured in Cool Spotting Book by Anna Maria Lopez Lopez
Coolhunting Digital: Trend Hunter Featured in Cool Spotting Book by Anna Maria Lopez Lopez
CBS Miami: Jeremy Gutsche Dissects the Ink Craze
CBS Miami: Jeremy Gutsche Dissects the Ink Craze
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