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The 6 Patterns of Opportunity & Top 18 Megatrends
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Brands leverage post-purchase habits by elevating instant noodle ingredients
Implications - By transforming the experience of instant noodles with upscale flavorful additions, brands are accelerating the post-purchase customer practice of adding fresh ingredients by elevating the product altogether. This shift speaks to the opportunity for brands to accommodate new consumer behaviors in a way that champions and encourages such post-purchase habits in a way that also supports sales. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
29,800 Total Clicks
Sep 16 - Jul 17
Recent and Average
LifestyleFoodCredit Crunch
Consumers opt for custom cell cases that speak to their personal identities
Implications - As selfies continue to reign supreme on social channels, having a phone case that is equally on brand has become important for consumers conscious about their online image. While creative cases are nothing new, an increasing emergence of personalized cases ensures that consumers can send a message and get their unique identity across with an item that is special to them and their self-image. Already carefully curating their social feeds, customizing details such as their cell phone case that is sure to show up in any mirror shot demonstrates the desire for a more sentimental approach to accessories and style. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
59,155 Total Clicks
Feb 16 - Jul 17
Recent and Warm
In-store customization stations generate engagement from Gen Z
Implications - In an effort to make brick and mortar retail spaces more of a destination for families, brands are offering in-store customization of toys and products for kids. Encouraging the children of maker parents to add their own personal touch to a product and make it truly unique to them, these brands are creating memorable moments for families to share in, enhancing engagement within the retail space. This interactivity appeals to the Gen Z demographic as they are interested in taking their world into their own hands and creating rather than passively buying. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
68,861 Total Clicks
Feb 16 - Jul 17
Recent and Mild
Fruit punch-flavored snacks play into the desire for reformatted nostalgia
Implications - Unconventional fruit punch-flavored foods outside of the realm of sweets are enticing experimental eaters looking to explore with hybridized taste experiences. This progression speaks to the continued pursuit by flavor-seekers of new experiences in familiar formats and its relationship to the 'nostalgia cycle.' [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
36,360 Total Clicks
Dec 16 - Jul 17
Recent and Warm
LifestyleLife-Stages
Blackened menu items serve as an antidote to over-the-top rainbow treats
Implications - In a time when consumers of all ages are motivated by the social sharing of everyday experiences, individuals are opting for gothic-looking all-black menu items that visually entice with the help of ingredients like squid ink, black sesame or coconut ash. In addition to being seen as a reaction to the current cultural obsession with fantasy-inspired aesthetics that offer a taste of escapism, this progression speaks to the desire to see familiar experiences enhanced with multi-sensory elements that also boast practical effects such as detoxification. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
40,920 Total Clicks
Apr 17 - Jul 17
This Week and Warm
LifestyleFoodHealthSocial Media
AR features entice consumers to engage with products in-store
Implications - Incorporating augmented reality features into product packaging and displays is quickly becoming the new way for brands to create a memorable experience for consumers. These interactive moments enhance the shopping experience through engagement that is inspiring and visually enchanting. In addition to enticing consumers on location, AR interactions also generate social media content, spreading word of mouth marketing on a wider scale and showcasing the importance of engaging the constantly connected consumer via digital mediums even in-store. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
106,129 Total Clicks
Mar 15 - Jul 17
This Week and Warm
Squid ink goes mainstream as consumers are enticed by its healthful benefits
Implications - Having slowly worked its way into grocery store products and North American menu items in the last decade, squid ink-infused foods offer consumers a dramatic dining experience that also boasts unique health benefits. This shift speaks to the new customer expectations of food presentation in the social media era, as well as the interest in adding nutritional value to traditional dishes whenever possible. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
19,261 Total Clicks
Jan 17 - Jul 17
This Week and Untested
LifestyleFood
Trend Hunter Services
Cannabis products focusing on relief of specific ailments begin to emerge
Implications - As consumers pursue alternative treatment methods for common ailments, many are looking to cannabis in various formats as an all-natural solution. In addition to highlighting one particular effect of the wellness obsession, this progression speaks to the overall reevaluation of modern "norms" that is taking place in the era of legalization and amid turbulent political times. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
44,449 Total Clicks
Jan 16 - Jul 17
This Week and Average
LifestyleFoodHealthLife
Music is added to interactive packaging to tap into the customer lifestyle
Implications - In the age of social media, there is a premium placed on "lifestyle brands." Achieving this status means becoming fully consumercentric in that even consumer behavior unrelated to a brand's particular category must be taken into consideration. This is the strategy behind music-related interactivity integrated into CPG packaging. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
35,469 Total Clicks
Jun 16 - Jul 17
This Week and Average
TechMarketing
Hybridized donut creations open up the experience to wider taste preferences
Implications - Speaking especially to those interested in over-the-top food experiences that lend themselves to social sharing, hybrid donut experiences are incorporating surprising and sometimes savory elements that combine to create something new and unique. This shift is an extension of the push for new experiences [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
53,794 Total Clicks
Apr 16 - Jul 17
This Week and Average
LifestyleFoodSocial Media