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Following gin, sherry emerges as the new go-to cocktail ingredient
Implications - Evolving from its old-fashioned image, sherry is proving to be an ingredient of choice on global cocktail menus, with even a handful of dedicated sherry bars entering the spotlight as well. As consumers look to adopt new rituals such as low-alcohol cocktails, many are reclaiming old-world aperitifs and fortified wines that deliver surprising experiences that recall the comforts of tradition. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
37,223 Total Clicks
Jan 18 - Jan 18
New and Hot
LifestyleDrinking
Innovations in dryer technology prioritize space alongside function
Implications - Brands are creating dryer devices that combine compactible designs with enhanced, limited-tech functions. These innovations serve consumers seeking to quickly dry clothing items, without having to sacrifice their eco-friendly lifestyles. This shift comes as brands increasingly seek to adapt to the new rituals associated with apartment living, with more consumers living in small spaces as urbanization continues to accelerate. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
63,558 Total Clicks
Mar 17 - Jan 18
New and V. Hot
TechArt & DesignFashion
Medical practices are enhanced through fashionable clothing
Implications - Medical professionals are creating clothing items that enhance their ability to monitor or help patients, without the clothing items being inconvenient or unsightly. These innovations reveal a growing focus in adaptability, patient comfort and immediate care in the medical world, and ease some of the smaller lifestyle inconveniences that illnesses can bring about. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
19,510 Total Clicks
Dec 16 - Jan 18
Recent and Average
TechLifestyleHealth
Taxi services revamp features in response to an influx of competitors
Implications - It is indisputable that the traditional taxi has been edged out by more convenient counterparts in recent years, and these services are having to revamp what they offer in response to this ever-increasing competition. This shift involves everything from technological changes to eco-friendly innovations, offering consumers the increasingly detailed purchase incentives they now seem to prioritize. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
55,177 Total Clicks
Apr 17 - Jan 18
Recent and Average
TechBusinessAutos
Lab-grown meat, or imitation meat, offers a cruelty-free alternatives
Implications - The practice of growing meat, or meat-like products in labs has taken hold in the food industry, and is becoming increasingly commonplace as consumers seek to adopt ethical purchasing habits in varied aspects of their lives. The influx of lab-grown meats is evidence that finding solutions to issues both local and global can be worth the sacrifice of more convenient practices, that tend to be harmful in the long term. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
21,337 Total Clicks
Mar 17 - Jan 18
Recent and Untested
TechLifestyleFoodHealth
AI applications focus on morality and ethics-based services
Implications - Brands are putting out artificial intelligence applications that focus specifically on principles of charity, empowerment, and/or helping individuals' personal growth. These emerging innovations and services work to discredit some of the arguments against the development of AI, namely its ability to replace aspects of the human condition, and social or work habits. This shift reveals one of the ways in which AI and human rituals can be compatible, rather than working against each other. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
33,964 Total Clicks
Jun 16 - Jan 18
Recent and Untested
Tech
Brands employ tech to reduce instances of distracted driving
Implications - Using smartphones and other forms of tech within cars to avoid distracted driving seems counter intuitive, however that's exactly what brands are now offering. These innovations focus on driver safety, channeled through the very technologies that once detracted from it. This shift is evidence of the fact that marketing alone can be ineffective in the process of re-positioning certain products and services, and must be supported by enhanced processes in order to gain and maintain consumers' trust. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
45,917 Total Clicks
Jul 16 - Jan 18
Recent and Warm
TechAutos
Trend Hunter Services
Cannabis culture takes a cue from the coffee and tea industry
Implications - Following the models of larger industries that paved the way, the fast-emerging legal cannabis industry is transforming the product innovations that the tea and coffee industry has become known for. This shift reveals the ways in which emerging industries are able to follow the blueprint of others in the process of establishing themselves in a market that may find them unfamiliar. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
75,721 Total Clicks
Dec 15 - Jan 18
Recent and Warm
MarketingLifestyleHealthDrinking
Beauty marketing reprioritizes vitamin C to satisfy science-driven consumers
Implications - A long-praised powerhouse antioxidant, vitamin C has newly taken centerstage as a star ingredient in a time that consumers are becoming more educated around the science of skincare. These new products promise enhanced benefits through higher concentrations in formulas that target new concerns such as pollution and photo-damage. Exemplifying how the rediscovery of steadfast ingredients plays a large role in the beauty world, this shift also speaks to the fast-evolving and cyclical nature of skincare marketing. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
16,582 Total Clicks
Oct 17 - Jan 18
Recent and Mild
FashionLifestyleHealthCosmetics
Brands employ storytelling in design to enhance engagement with products
Implications - Brands are using art, tech and design to tell stories in the packaging of their products, offering a highly distinct form of visual narrative engagement. This shift increases the likelihood that the products are channeled through social media, and adds a level of consumer engagement that elevates the products themselves – despite a lack of change in function. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
41,882 Total Clicks
Sep 16 - Jan 18
Recent and Warm
Art & DesignMarketing