Create The 
Future

Trend - Borrowed from the bev-alc industry, flight menu formats enable those who are superfans of one food stuff a chance to sample it in different varieties. The experience lends itself to food-as-fun; a more experiential approach to dining that is both unique and unfussy.

Insight - Foodie flights also embody the TikTok-driven food-as-novelty era well in that they strike the balance between shareability and moments of indulgence. Whereas in the past, social media-driven foodie culture relied mostly on how photogenic the plate is, this short-form video-driven era favors more variety and quick hits of joy. Additionally, the format allows for focus on one particular food and a comparison across varieties that today's exploration-driven consumer enjoys.