Machine Gun Camp for Kids
@rocketranger: you already have camps like that. you can even play with rocket launchers and mg's! besides, this was a fake for a viral campaign - get with it dude :-) Like it though. better than Cadbury's latest attempt IMHO.
Cadbury Guerilla Marketing - Dairy Milk Gorilla Ad
I wouldn't exactly called it guerilla but it's at least a little less "traditional" and more in the direction what people want to "consume". They do show the bar in the end and it's still too in-your-face and too close to the product for me. It's funny though and better than their previous ads.
Grassroots Facebook Campaigns Against HSBC Successful!
I think social networking groups have even more power than blogs thesedays because they tend to be more focused and have a readily available group of potential followers.
Blogs you have to look for, sng's I ponder are a little easier to find and jump on the bandwagon. Much like forums really but bigger perhaps.
Cyber bullying has been around forever but it's easier now because there are simply more people on the network.