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Next-Gen Bourbon Campaigns
Next-Gen Bourbon Campaigns
Worth the Envy by Angel's Envy Challenges Bourbon Culture Perceptions
Worth the Envy by Angel’s Envy is a new campaign that follows the “pursuit of envy” through a diverse cast of characters and unexpected locations with a bottle of Angel’s... MORE
Galactic Musky Perfumes
Galactic Musky Perfumes
Maison Crivelli's Tubéreuse Astrale Pairs with a Multi-Sensory Experience
Tubéreuse Astrale is the latest launch from Maison Crivelli and it juxtaposes sparkling tuberose with a velvety leather accord to tell the scent story of “breathing in the scent of tuberoses... MORE
Southern Hard Teas
Southern Hard Teas
Jack Daniel's Country Cocktails Enters Hard Tea Market with Spring Launch
Jack Daniel’s Country Cocktails, known for its Southern-inspired beverages, is expanding its portfolio with the launch of a new hard tea line. This spring, the brand will introduce Jack Daniel&#... MORE
Multi-Functional Event Venues
Multi-Functional Event Venues
The Imperial Toronto Boast Timeless Elegance Meets Modern Luxury
Toronto’s newest event venue, The Imperial Toronto, is set to open late 2024. Located in Forest Hill, The Imperial blends historic charm with modern design within a restored 1912 gothic church.... MORE
4/20-Ready Rewards Programs
4/20-Ready Rewards Programs
Curio Wellness Offers a New Loyalty Program Ahead of 4/20
Curio Wellness has introduced its latest initiative, the Curio Wellness Rewards program. This innovative customer loyalty program is made possible through a partnership with Lucid Green, the industry&... MORE
Fruity Summertime Colas
Fruity Summertime Colas
Pepsi Lime and Peach Were Inspired by Outdoor Eating
In preparation for grilling season, Pepsi Lime and Peach-flavored colas have arrived to provide cool refreshment to accompany smoky, savory summertime dishes. These limited-time flavors are ready to... MORE
play_circle_filled Snacking Mishap Campaigns
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
According to Cheetos, 99% of people snack with their dominant hand and The Other Hand campaign imagines what it would be like to continue snacking and go about daily life completing important tasks... MORE
Compact Utility E-Bikes
Compact Utility E-Bikes
The Slice Lite from Vvolt is a Lightweight Bike with a High Payload
The Vvolt Slice Lite is a new electric bike designed with a focus on utility and adaptability for urban environments. It features a single-size, low-step frame that caters to a wide range of riders,... MORE
Exclusive 420 Ice Creams
Exclusive 420 Ice Creams
Doobie & Morgenstern’s Collaborated on Doobie Scoobie Snacks
Members of the cannabis community who are looking for a convenient and reliable way to satisfy the munchies can treat themselves to a limited-edition 420 ice cream flavor courtesy of same-day... MORE
Seaweed-Based Caviar
Seaweed-Based Caviar
GreenCoLab Makes a Caviar Alternative from Microalgae
Portuguese non-profit private organization GreenCoLab will be debuting three prototypes at Vitafoods Europe, including a caviar alternative mace with microalgae. “As the paradigm shifts away from... MORE
AI Microbiome
Brands are using artificial intelligence technology to faciliate gut analyses
Trend - Artificial intelligence is now widely employed to analyze and interpret microbiome data, especially concerning gut health. Utilized through at-home testing kits or apps, these AI-driven insights empower consumers to understand the connection between their microbiome and their holistic well-being.

Insight - Consumers interested in holistic well-being are increasingly seeking technology-driven solutions to identify potential health risks and understand their bodies more deeply. In response, many individuals have gravitated toward obtaining personalized microbiome reports, placing a higher priority on preventive care. Businesses that cater to the demand for automated health solutions can appeal to consumers that value convenience, efficiency, and personalized care.
Workshop Question - How can your brand leverage emerging technology to address a specific consumer demographic?
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Popularity
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Freshness
Patterns
Megatrends
Retractable Camera Lens Smartphones
Retractable Camera Lens Smartphones
The HUAWEI Pura 70 Ultra Captures Stunning Images and More
The HUAWEI Pura 70 Ultra smartphone is making its way to the Chinese market to provide consumers with access to impressive power and performance as well as a photography capability not yet seen on a... MORE
Southern-Style Hard Teas
Southern-Style Hard Teas
Jack Daniel's Country Cocktails' Hard Tea is a Nod to Its Heritage
This spring, Jack Daniel’s Country Cocktails announced the launch of new hard tea beverages that celebrate the brand’s Southern heritage and satisfy the needs of modern drinkers. Jack... MORE
Silicone-Covered Leather-Like Smartphones
Silicone-Covered Leather-Like Smartphones
The Tecno Camon 30 Premier Has Gorilla Glass 5 and More
The Tecno Camon 30 Premier smartphone is a sleek, elegant mobile device being added to the brand’s product range that’s ready to provide users with a premium experience. The smartphone... MORE
Weekend Warrior Compact SUVs
Weekend Warrior Compact SUVs
The Citroen C3 Aircross Easily Handles Commutes and Day Trips
The Citroen C3 Aircross compact SUV showcases the brand’s commitment to a modern design philosophy that also takes the changing consumer lifestyle into account. The vehicle is built on the... MORE
Jaguar-Supporting Skincare
Jaguar-Supporting Skincare
LUSH's Brazil Nut Oil Helps Jaguars Thrive In The Wild
Lush stands out for its commitment to ethical and sustainable sourcing, particularly evident in their Brazil nut oil procurement. They partner with Candela Peru, an organization dedicated to... MORE
Hybrid Smartphone Photography Systems
Hybrid Smartphone Photography Systems
The Beaverlab Tech Excope DT1 Enhances Existing Setups
The Beaverlab Tech Excope DT1 is an aftermarket solution for avid or amateur photographers alike to pair with their smartphone as a way to greatly accentuate their capabilities in the field. The... MORE
Inaugural Tech Power Stations
Inaugural Tech Power Stations
The DJI Power Stations Come in Two Models
The DJI Power stations have been shown off by the brand as its first foray into the portable power station market that are slated to provide impressive capabilities for consumers in Europe and the US.... MORE
Luxurious Golf Course Collections
Luxurious Golf Course Collections
The Jimmy Choo / Malbon Golf Collection is Laidback Yet Preppy
The Jimmy Choo / Malbon Golf Collection has been created in partnership between the brands as a series of fashions that will look right at home on the green or when opted for as streetwear. The... MORE
Authentic Mango-Flavored Liqueurs
Authentic Mango-Flavored Liqueurs
Chinola Mango Liqueur is Sweet Yet Tangy
The Chinola Mango Liqueur is the latest addition to the brand’s lineup of vine-to-table fruit liqueurs that’s arriving at just the right time to coincide with the change in seasons. The... MORE
Automotive Brand Decor Collections
Automotive Brand Decor Collections
The Bugatti Home Collection Was Unveiled for Milan Design Week
The Bugatti Home Collection is a new range of furniture and decor pieces for the home designed to bring the automotive brand’s high-end aesthetic to any space. The collection was unveiled at... MORE
Ultra-Rugged Pilot Timepieces
Ultra-Rugged Pilot Timepieces
The G-SHOCK GRAVITYMASTER GR-B300 Comes in Three Colors
The G-SHOCK GRAVITYMASTER GR-B300 timepiece is being added to the brand’s range of watches to provide aircraft or aviation enthusiasts alike with the perfect option for their lifestyle. The... MORE
play_circle_filled Soccer Star Chip Campaigns
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
The Lay’s x Messi chip bags are being launched by the snack brand to commemorate its collaboration with soccer star Lionel Messi that are arriving just in time for soccer season. The limited-... MORE
Social Media Forecasting Tools
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
The WGSN TikTok Analytics forecasting methodology tool has been developed by the brand as a solution for brands to help them keep more of a pulse on what’s happening on social media. The tool... MORE
Tongue-In-Cheek Grilling Ads
Tongue-In-Cheek Grilling Ads
Hellmann's Canada Ignites Grilling Season Early with "May-0" Petition
Canadian condiment giant, Hellmann’s, is capitalizing on consumer cravings for summer grilling with a tongue-in-cheek campaign.  A recent survey revealed that nearly two-thirds (64%) of... MORE
Proprietary Connection Swimming Headphones
Proprietary Connection Swimming Headphones
Zygo Z2 Headphones Use a Water-Friendly Protocol
The Zygo Z2 swimming headphones are the latest version of the brand’s water-friendly audio accessory that will enable athletes to easily enjoy their favorite music or content when in the pool.... MORE